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Browsing by Subject "AU Journal of Management -- 2004"

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  • Item
    The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention
    (Assumption University, 2004) Issara Titheesawad ; Thongdee Kijboonchoo, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed. Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase intention. The finding also showed that there exists an interaction effect between price levels and frames of bundling.
  • Item
    Environmental scanning practices during periods of high uncertainty
    (Assumption University, 2004) Chittipa Ngamkroeckjoti ; Johri, Lalit M, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    The research on environmental scanning practices of medium sized finance companies in Thailand, during and after the 1997 economic crisis, shows that companies with well-organized and managed environmental scanning process have steered through the turbulent environment and have become highly competitive in their posture. As companies focus on short and long term horizons and look at a broader set of factors they are able to better foresee changes in the environment and respond towards these movements more pragmatically. The multi tier environmental scanning process inside these organizations helps in identifying opportunities for new products and services. However, companies who base their decisions on imitating competitors are vulnerable to the turbulent changes in the environment and are on the horns of a dilemma. They have not only to recover their non-performing loans but also need big effort to improve their products and services to face stiffer competition.
  • Item
    An examination of human resource management practices by Japanese expatriate managers and their Impact on job satisfaction of employees of Matsui (Asia) Co., Ltd.
    (Assumption University, 2004) Yoshimichi Uratsuji ; Patricia Arttachariya, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This paper explored the job satisfaction of employees of Matsui (Asia) Co., Ltd. (MA CJ, a foreign subsidiary of Matsui Mfg. Co., Ltd., which employs an ethnocentric staffing policy. A survey was used to assess employees ' perceptions toward MAC s management policies in general and toward Japanese expatriate managers on four dimensions of management skill. Job satisfaction was assessed in terms of the four dimensions of Herzberg s Motivation-Hygiene theory. Demographic attributes also were assessed. Attitudes toward MA Cs ethnocentric staffing policy also were explored through an open-ended question and a focus group. Results indicated that respondents held both positive and negative attitudes toward management, but the perception that MAC has an ethnocentric staffing policy is more strongly associated with positive attitudes. Job satisfaction was most clearly related to the perception that work is challenging and that management is flexible.
  • Item
    The importance of resource-based view in export performance of SMEs in Thailand
    (Assumption University, 2004) Theingi ; Purchase, Sharo, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This study focuses on the importance of manufacturing SMEs in the Thai export economy and develops propositions based on the Resource-Based View adapted from the Strategic Management literature. This study also highlights the important link between variety of firm resources and export performance.
  • Item
    The importance-performance analysis of service quality in administrative departments of private universities in Thailand
    (Assumption University, 2004) Krisana Kitcharoen ; Assumption University. Martin de Tours School of Management and Economics
    Service quality is one of key success factors that lead an organization to success in this era of privatization. To be a service leader is very important in all industries, including education. It is very critical that private universities offer quality services to students. The competition among educational institutions in both the state and private sector in Thailand is intense. Therefore, improving the service quality in private universities is one of the strategies to increase their sustainable competitive advantage. In this paper, a modified Importance-Performance Analysis (IPA) model was constructed on the basis of comparing perceived per/ ormance and the importance of each service attribute of the five dimensions of the SER VQUAL model.
  • Item
    The propensity to pay dividends : the case of Thai listed firms
    (Assumption University, 2004) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and Economics
    This paper investigates the propensity to pay dividends of the listed firms in the developing capital market of Thailand. It adopts similar methodology to Fama and French (2001) and explores the propensity to pay dividends given the particular characteristics of firms. These characteristics include profitability, investment opportunities and size. The findings suggest that the propensity to pay dividends slightly decline in pre-crisis, largely decline during crisis, but is resumed later in post-crisis period.
  • Item
    Service quality in administrative departments of private universities in Thailand : strategies and recommendations
    (Assumption University, 2004) Krisana Kitcharoen ; Assumption University. Martin de Tours School of Management and Economics
    To be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of these universities were interviewed. The research findings show that according to the university senior administrators, the most important service attribute is "Empathy", while the best performed service attribute is "Tangible". Although most administrators believed the students are satisfied with the service quality, all of them acknowledged the necessity for further improvement.
  • Item
    Strategic human resource management in Thailand
    (Assumption University, 2004) Somchart Visitchaichan ; Assumption University. Martin de Tours School of Management and Economics
    The purpose of this article is to review relevant literature and discussion about concepts, theories, and approaches in strategic human resource management. Empirical studies of related subjects which have been carried out overseas and in Thailand are also explored in this article. The author concludes by arguing that the future of Thai organizations depends more heavily than ever before on the quality of the management of its people. To equip the Thai HR professionals and business practitioners with the human resources skills needed to undertake value-added activities and to demonstrate that these business and strategic activities can successfully be developed and implemented, the author strongly urges that universities and graduate institutes in Thailand will need competent faculties and experienced researchers with a wide variety of human resources and business skills who are dedicated to develop academic programs and carry out HRM research that will respond to_the needs of the future organizations. Although substantial advances in Human Resource Management research has been made during the past ten years, considerable work still remains to be done.
  • Item
    A study of teachers' burnout in relation to organizational citizenship behaviors and teaching experience
    (Assumption University, 2004) D'souza, June Bernadette ; Assumption University. Martin de Tours School of Management and Economics
    This study sought to explain the relationship of teachers 'burnout with organizational citizenship behaviors and teaching experience. The Mas/ash Burnout Inventory was used to assess teachers' burnout on the basis of three dimensions, which are the components of chronic occupational stress. Organizational citizenship behaviors was assessed in terms of five dimensions and an instrument was developed and piloted in order to measure teachers' organizational citizenship behaviors. Results indicated that female teachers scored higher than males on certain components of burnout and also experienced more overall burnout than males. Females scored higher than males on certain dimensions of organizational citizenship behaviors than males and also engaged in more organizational citizenship behaviors than males.

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