Browsing by Subject "AU Journal of Management -- 2005"
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    Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study
    (Assumption University, 2005) Kukreja, Shveta ; Batra, Adars, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    The Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in the hospitality industry, specifically Luxury hotels, it is necessary to know the perception of tourists ' regarding several attributes of luxury hotels that create value. Different guests see value in a different light depending on their purpose of travel. The main purpose of this study was to determine the difference in the perception of business tourists and leisure tourists toward the selected attributes of luxury hotels in Bangkok. The related attributes were brand name and reputation, physical property, guestroom design and amenities, bathroom fixture and amenities, functional service, interpersonal service, food and beverage related services and quality standards. The respondents of this study were Business and Leisure tourists who had stayed in selected luxury hotels in Bangkok. A total of 400 valid questionnaires were obtained by sample survey. It was found that there was no significant difference between business and leisure tourists in their perception of interpersonal services and food and beverage related services of luxury hotels in Bangkok. There were significant differences between business and leisure tourists 'in their perception of brand name and reputation, physical property, guestroom design and amenities, bathroom fixture and amenities, functional service and quality standards.
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    A comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers
    (Assumption University, 2005) Heiniger, Daniel ; Sirion Chaipoopirutana, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This study examined Bangkok Subways expected and perceived service quality between Thai and non-Thai customers from either a European or North American country. Five dimensions of service quality including tangibles, reliability, responsiveness, assurance, and empathy as well as the demographic characteristics were analyzed. Data were collected from 396 respondents in 9 train stations. The analyses found that overall expectation is higher than perception at a similar level for Thai and non-Thai respondents. The demographic characteristics showed that a significant difference existed, especially in age, education and income.
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    Dow Jones commponents and economic indicators : a factor analysis approach
    (Assumption University, 2005) Kaveepong Lertwachara ; Pattana Booncho, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This paper explores the relationships between economic indicators and movements in the Dow components returns. There have been numerous attempts to identify these relationships: the Arbitrage Pricing Theory (APT), one of these approaches, contributes directly to the mult(factor model. The theory, introduced by Ross in 19 7 6, has been a valuable approach to analyzing security returns because the APT allows analysts to study the effects of multiple influential factors . Factor analysis is then used to analyze these factors, a group of economic indicators, and a group of security returns. Factor analysis identifies a new set of uncorrelated variables for economic indicators, and another new set of uncorrelated variables for stock returns. This study provides additional support to the idea that the returns on securities are influenced both by the market, and by economic conditions.
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    Emotional intelligence for employees' motivation
    (Assumption University, 2005) Krisda Tanchaisak ; Assumption University. Martin de Tours School of Management and Economics
    This article adopts a system approach to analyze the Porter-Lawler model. This model synthe- sizes two important motivational models: the expectancy and the equity models. The expectancy model describes the influence of worker's expectation about the jobs and the rewards gained via the motiva- tion process. The equity model describes workers I comparison of rewards and effort ratios with others. The Porter-Lawler model suggests workers are motivated if they believe their effort will result in re- wards they deem important and that the effort-reward ratio must be equivalent to their referents. This model implies workers operate solely on economic rationale. The researcher describes emotion as a significant determinant of worker's judgement about referents, rewards, and equity. Emotional intelli- gence (EI) is proposed as an influential intervening variable in the Porter-Lawler motivation process model.
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    An event study of the economic impact of professional sport teams on local incomes
    (Assumption University, 2005) Kaveepong Lertwachara ; Cochran, James J, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    Many cities have tried to use expensive incentives such as a state-of-the-art stadiums or tax exemptions to persuade major professional sport teams to relocate to or remain in their area. These cities do so because they expect a professional sport team to enhance the local economy. Jn this paper we utilize an event study approach to examine the economic impact of a sport team on the local economy. The results indicate a negative impact of a sport team on local per capita income in both the short and long-run.
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    An examination of the psychological contract in Thailand
    (Assumption University, 2005) Krisda Tanchaisak ; Assumption University. Martin de Tours School of Management and Economics
    This study aimed at investigating perceptions regarding psychological contract breaches, it examined the employees perception, the incongruence between the employee and organization s perceptions, and the employees perceived importance of each type of psychological contract. Neither party perceived that transactional psychological contract was breached. The employee reported the organization had breached the balanced and relational psychological contracts to a certain extent. The organization agreed it had breached the relational contract but not the balanced contract. The employee reported that the balanced and relational contracts were equally important and they were more important than the transactional contract.
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    An exploratory study on students' academic engagement activities
    (Assumption University, 2005) Nucharee Supatn ; Assumption University. Martin de Tours School of Management and Economics
    Since student engagement in academic activities is generally considered a qualified predictor of learning and personal development, this exploratory research study was conducted to find a tool to objectively measure students' academic engagement activities. The main constructs of the tool named the "Student academic report questionnaire, " were firstly replicated frqm the well-known "National Survey of Student Engagement " (NSSE) developed by Indiana University Center for Postsecondary Research and Planning, but the details were modified to be congruent with the Thai educational and environmental context. The validity, reliability, and credibility of the tool were examined with the data gathered from two-wave pilot surveys. Factor analysis and reliability analyses were performed, and the results showed high construct validity and internal consistency with an alpha-coefficient of 0.8342- 0.9118. A questionnaire was primarily used to collect data. The initial sets of data on students' academic engagement activities were gathered and analyzed.
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    Money management in University students
    (Assumption University, 2005) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and Economics
    This paper investigates the sources of allowance, spending and saving behavior of students. The results show that the majority of the Thai youngsters are dependent, extravagant, having high expenses with little or no savings. The researcher suggests that money management and saving culture should be developed in order to create self and social responsibility among students.
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    Perception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand
    (Assumption University, 2005) Potjanee Muangsillapasart ; Patricia Arttachariya, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing their perceptions of effective teaching. The researcher selected seven personal factors (gender, age, nationality, program-time of study, academic trimester, grade point average (GPA) , and work experience) to study the differences in their perceptions of Five Key Behaviors contributing to effective teaching (lesson clarity, instructional variety, task orientation, engagement in learning process, and student success). A total of 307 responses consisting of 131 MBA Day program and 176 MBA Evening program students were collected. The responses ranked important teaching characteristics as student success, lesson clarity, task orientation, instructional variety, and engagement in learning process, respectively. Through Independent T-Test analysis and ANOVA, it was found that age, GPA, and work experience showed no difference in students 'perceptions of effective teaching characteristics. On the other hand, gender, nationality, program-time of study, and academic trimester showed significant differences in students 'perceptions of effective teaching characteristics.
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    The regulatory use of credit rating :
    (Assumption University, 2005) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and Economics
    This paper discusses the uses of crediting rating for regulatory purpose. It focuses on the Basel Accords and the use of credit ratings in the Accords to increase the safety and soundness of internationally active banks. The paper focuses mainly on the Basel Accords and rating of developing countries such as Thailand. In developing countries, the Basel Accords have an impact on the way financial institutions manage their reserve requirements for risky assets. Split rating and Rating shopping are also discussed as foreseen problems of credit rating.
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    The relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok
    (Assumption University, 2005) Apiluck Thammawimutti ; Sirion Chaipoopirutana, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This study examined the relationship between brand equity, product attributes and consumers' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four elements of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) to study the relationship tow_ard purchase intention. Product aftributes for this study were durability, CCD resolution, memory card capacity, easy to use, zoom distance, compatibility, size, design, and video record function. Data was collected from 400 respondents in 5 locations throughout Bangkok. Through the Spearman s Rho correlation coefficient analysis, it was found that (I) the relationship between brand equity (brand awareness, brand association, perceived quality, brand loyalty) and purchase intention was significant and positive and (2) the relationship between product attributes and purchase intention was also significant and positive.
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    The roles of intangible assets and website localization on the performance of Global Internet Startups
    (Assumption University, 2005) Amonrat Thoumrungroje ; Rose, Jerman W, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    Drawing from the literature on international entrepreneurship, marketing, and strategic management, this paper investigates the roles of the firms intangible assets and the degree of website localization on the performance of the global Internet startups. Despite various factors affecting the performance of such firms, this study, which is built on the resource-based view of the firm, focuses on the firm s intangible assets and strategy. The findings indicate that the performance of global Internet startups is strongly influenced by the degree of website localization. Partial support was also found for the mediating role of the degree of website localization on the relationship between thefirm s intangible assets and performance.