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Browsing by Subject "AU-GSB e-Journal -- 2012"

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  • Item
    Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China
    (Assumption University, ) Wu, Rui ; Assumption University. Graduate School of Business
  • Item
    A comparative study of different finish media attitude and behavior toward advertising avoidance and used time
    (Assumption University, 2012) Mikael, Aromaki Antti ; Assumption University. Graduate School of Business
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    Enhancing and enriching student learning styles and performance through whole brain literacy and appreciative inquiry interventions : a case study of ethics classes Assumption University
    (Assumption University, 2012) Thitiya Disphanurat ; Assumption University. Graduate School of Business
  • Item
    Evaluation of the profitability of technical analysis for Asian currencies in the forex spot market for short-term trading
    (Assumption University, 2012) Adariani, Maliheh Rezaei ; Assumption University. Graduate School of Business
  • Item
    Exploring the impact of employer educational assistance as on ODI on inhancing organizational commitment and reducing turnover intention : a case study
    (Assumption University, 2012) Papon Ratanachaikanon ; Assumption University. Graduate School of Business
  • Item
    Factors affecting customer choice of products in terms of colors in Chengdu, China
    (Assumption University, 2012) Gong, Rui ; Assumption University. Graduate School of Business
  • Item
    Factors affecting the purchase intention of household water-saving products in Lanzhou, China
    (Assumption University, ) Feng, Qianli ; Assumption University. Graduate School of Business
  • Item
    Factors influencing the repurchase intention of Thai female customers toward Korean cosmetics in Bangkok
    (Assumption University, 2012) Rossarin Wangwiboolkij ; Assumption University. Graduate School of Business
  • Item
    The initial impact of organization development interventions on performance management, employee motivation, job satisfaction and employee performance at a Thai SME
    (Assumption University, 2012) Archaree Phiphadkusolkul ; Assumption University. Graduate School of Business
  • Item
    Relationship between brand awareness, perceived quality, trust, value, loyalty and brand equity : a case study
    (Assumption University, 2012) Thanh, Nguyen Ngoc Dan ; Assumption University. Graduate School of Business
  • Item
    The relationship between service quality, customer, satisfaction, trust, and commitment : a case study of Fudian bank's customers in Kunming, Yunnan, China
    (Assumption University, 2012) Jiali, Ma ; Assumption University. Graduate School of Business
  • Item
    The rise of an apparatgeist : factors affecting Bangkok-based consumers' purchase intention for smartphones
    (Assumption University, 2012) Thokchom, Rabi Singh ; Assumption University. Graduate School of Business
  • Item
    A structural analysis of motivation, familiarity, constraints, image and travel intention of Chinese non-visitors to Thailand
    (Assumption University, 2012) Zhong, Cheng ; Assumption University. Graduate School of Business
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    A study of relationship between customer satisfaction and customer loyalty toward an economy hotel chain in Guangzhou, China
    (Assumption University, 2012) Sun, Shie ; Assumption University. Graduate School of Business
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    A study of the impact of two United States quantitative easing programs on some major financial markets
    (Assumption University, 2012) Theemaporn Panyasombat ; Assumption University. Graduate School of Business
  • Item
    Towards enhancing leadership styles and skills through organization development intervention to increase employee engagement : a case study
    (Assumption University, 2012) Sunanta Vejchalermjit ; Assumption University. Graduate School of Business
  • Item
    Visitors' views of China West Film Studio's tourist business based on their movie-social lifestyle
    (Assumption University, 2012) Wang, Shan Shan ; Assumption University. Graduate School of Business

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