Browsing by Subject "AU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2019"
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    A case study of the schoology LMS at Assumption College English Program
    ( 2019) Androsoff, Andrei ; Satha Phongsatha
    Blended learning (BL) is a major educational trend that uses technology to enhance and complement traditional classroom learning, and may help Thailand achieve educational goals of the “Thailand 3.0” policy. Foreign teachers at Assumption College English Program (ACEP), a private K-12 school near Bangkok, have adopted Schoology Basic, a free learning management system (LMS) to support teaching and learning for all of their courses. This qualitative study used questionnaires and interviews to gather data on the usage, satisfaction and preferences of students and teachers regarding the LMS, and examine how it fits into BL at the school. Descriptive statistics and thematic analysis were conducted. The study found high satisfaction overall, with higher satisfaction and usage in teachers, but more variation in usage patterns for students. Students and teachers alike prized features relating to submitting work, grade calculation and staying organized, while communication features were largely unused. Both groups had come to value the LMS highly and wished strongly to continue using it, despite various technical annoyances. Regarding improvements, students wished for a chat feature and improved mobile app quality; teachers would like usability and efficiency improvements in the web app. LMS adoption is highly recommended for similar schools.
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    An examination of foreign policy strategies of middle powers during great competition: a case study of Thailand's strategic hedging between a dominant USA and ascending China
    ( 2019) Mandiolaza, Gustavo A.
    Recent years has seen confusion in the international political system as the hegemony of the U.S. has waned while China’s international influence has dramatically increased. This change to the status quo from a unipolar system immediately after the Cold War to a bipolar or multipolar system has compelled states in the Asia region to formulate strategies in response to this change. The three typical strategies available to a state are what is referred to as bandwagoning, balancing, and this article’s focus; hedging. In the case of Thailand, being relatively far removed from the epicentre of any future confrontation between Washington and Beijing, the state has options as to how it will approach the upcoming change in the regional power distribution. This essay intends to analyse the foreign policy strategy of Bangkok from early 2012 to the contemporary period to determine whether trends have emerged that may illustrate the direction of its foreign policy in the near future. By examining recent hardware purchase diversification, public statements, and the changing nature of military exercises between Thailand and the USA and Thailand and China, it is possible to make the conclusion that Thailand has adopted a hedging policy. This essay will explore how Thailand has moved beyond the traditional Thai-U.S. Alliance that lasted for most of the Cold War and is now entering into a more pragmatic position where overt allegiance is less public than before, prompting questions and possibly suspicion from both great powers in the near future.
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    Factors related to insurance purchase intention in Thailand
    ( 2019) Santi Krajaechun ; Piyathida Praditbatuga
    The objective of this study was to determine the factors that influence consumer purchase intention towards (non-life) insurance in Thailand, based on the Theory of Reasoned Action model (Fishbein & Ajzen, 1980). Data were collected via questionnaires applying convenience sampling method. Five hundred sets of questionnaires were distributed to Thai citizens in Bangkok and nearby who would like to purchase non-life insurance policy once the reliability and validity of the instrument were established. A total of 385 questionnaires were completed and returned. The independent variables were attitude towards product (insurance service provider’s competence, consumers’ monetary attitude towards insurance, the positivity of consumers’ insurance experience, the possibility to reduce the amount of premiums payable for insurance, and the acceptability of insurance conditions) and subjective norms. The dependent variable was insurance purchase intention. Frequency and percentage were used to analyze demographic profile. Mean and standard deviation were used to analyze respondents’ perception of main variables. Hypotheses were tested with Pearson's correlation coefficient. The results from Pearson's correlation coefficient demonstrated that attitude towards product in terms of acceptability of nonlife insurance conditions and subjective norms significantly related to intention to purchase non-life insurance. However, attitude towards product in terms of acceptability of non-life insurance conditions (r = 0.233) had stranger relationship with insurance purchase intention than subjective norms (r = 0.103).
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    A study of intention to use and to recommend a file transfer services to other users in Thailand
    ( 2019) Sukrita Intraporn
    This empirical analysis evaluates the correlation among various determinants including usefulness, communication, customer value, satisfaction, reputation, trust, commitment, and intention to use and to recommend the online file transfer services in Thailand. For this work, the researcher conducted the survey method online questionnaire to obtain the primary data from participants. The details of the sample are provided in Table-2. Twelve hypotheses were tested by using Pearson Correlation Coefficient and Multiple Regression. Ten hypotheses were supported. The significance value of H1-H4 and H6-H1 appeared to have the relationships between variables and based on Multiple Regression only two hypotheses were found to have influence on the dependent variable. Only H5 has no significant relationship between variables.