Browsing by Subject "AU-eJournal of Interdisciplinary Research (AU-eJIR) -- 2022"
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ItemA proposed service portal platform for appliance maintenance in Bangkok(Bangkok : Assumption University Press, 2022) Hao Hao Suwanpanmanee ; Shinasharkey, Taminee ; Unyapoth, AsisNowadays, handheld device is the tool people carry all along their daily life for both personal and business purpose especially for service and shopping proposes. Currently, there are already existing several famous portals for shopping goods for example Shopee, Lazada, and Central. However, the services such as maintenance service, are still seen either limited to physical barrier in the local area or sitting in the unadvertised domain name unless visited physically. This paper presents a proposed service platform for maintenance daily life appliance usage which scattered across cities by initiate a portal application. Looking at many famous applications to utilize as customer service platform, LINE application was chosen as launching service channel. The application provides the functions that allows customer who bring their appliance to drop at the specific locations and customers to bring in their shoes, choose the service type and make payment, and pick up later when notified as finished. Whilst back office is located locally, the orders coming in and out can be picked up by scheduled transport without the need to consume expensive space. The trial location is established. By integrating maintenance service over IT, local maintenance service like shoes fixing can obtain more traffic and deliver more value. Each pair of shoes are separated by order which can be tracked for individual. Both cobblers and customers can communicate via LINE to eliminate any confusions and mistakes. This brings more transparency, reliability, and trust to the customers.
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ItemDesigning a high engaged and performing organisation with a focus on developing leadership, structure, and non-monetary rewards to enhance employee work engagement and employee job performance: a case study at AA Group Co., Ltd., Mandalay, MyanmarThis action research paper emphasizes the change in organisation design elements consisting of leadership, structure, and non-monetary rewards enhancing employee work engagement and employee job performance at AA Group Co., Ltd; a family-owned gold business group located in Mandalay division, Myanmar. The company has 450 manpower and is planning to develop its human capitals and restructure its business towards IPO. The survey research and ODIs are targeted employees working from different management levels at the focal company. The actual quantitative sample size is determined as 124 and the actual qualitative sample size is determined as 15. This research utilizes both quantitative and qualitative research methods within its action research framework in order to analyse and compare the situation at the focal company in both pre-ODI and post-ODI stages. This research paper accesses the initial impacts of ODIs on the leadership, structure, non-monetary rewards, employee work engagement, and employee job performance at AA Group Co., Ltd. Based on theoretical, conceptual frameworks, ODI results, there is an improvement of desired variables at AA Group Co., Ltd. This research paper also proposes a three-year logical framework (action plan) to have a sustainable development on the recent improvement of tested variables at AA Group Co., Ltd.
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ItemDesigning hyperledger indy blockchain to electronically certify students' academic credentialsPurpose of the research paper is to investigate available blockchain technologies and identify one that can be adapted as a solution to electronically verify academic credentials of a person. The general objective is to investigate types of open-sources and Decentralized Identifiers (DIDs) compatible cloud-based blockchain platforms in the market with specific research objectives to identify security features and consensus mechanism, and systems architecture of the solution, respectively. The methodology used for the research is qualitative in nature to reviewing literatures. Hyperledger Indy is found to be a good fit for the solution because it is DIDs compatible, and its inherent security features and consensus mechanism are highly secure. A high-level use case of the solution and systems architecture is created based on the security features that utilizes Zero-Knowledge Proof (ZKP) scheme and Redundant Byzantine Fault Tolerant (RBFT) consensus mechanism. This study itself is and evidence that the free resources made available by the Hyperledger Indy project enables organizations to design and develop prototypes per their requirements. Benefits of the research paper are further validating the potential use of DIDs compatible blockchain framework to electronically certify verifiable credentials, and realization of shifting the ownership of credentials from third-party entities to the users themselves through use of Self-sovereignty Identity (SSI) feature.
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ItemEffecting of celebrity endorsement on customers' attitude towards advertisement and purchase intention: a case study of a skincare soap in ThailandThis research paper is conducted to inspect the effect of celebrity endorsement which includes 3 elements of celebrity source credibility which are celebrity attractiveness, celebrity trustworthiness, and celebrity expertise on customers’ attitudes towards advertisements and also their purchase intention. The sample of 400 respondents was drawn using an online questionnaire. After getting the responses, the data is analyzed using descriptive analysis together with multiple linear regression. The research found out that all of the endorsed celebrity elements have a positive impact on customers’ attitudes towards advertisement, however, for customer’s purchase intention, only 2 of 3 elements that do not include celebrity trustworthiness positively affect customer’s purchase intention. In addition, this research also states about possible further studies and recommendations which mainly focus on eliminating restrictions and limitations considering a variety of respondents limited only to Bangkok, Thailand.
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ItemFacilitating effective change management process in a development bank in MyanmarThis research investigates to identify the successful intervention of change management in Myanmar's semi-government bank for systemic organizational change. The research has been done in ‘C’ Bank, Myanmar and employs the 41 respondents including different managerial levels from all departments including General Manager, Manager and staffs. This action research employs structured questionnaires and semi-structured interviews in two phases: pre-ODI and post-ODI. The Pair sample T-test and the contents analysis of the interview passages translated from Myanmar to English for coding are included in data analysis and treatments. The results revel that there is a significant difference between the pre- ODI and the post-ODI of motivating change, creating a vision, developing political support and effective change management. Finding of this study suggest that the analysis on how to sustain the momentum of change in establishing the new organization structure, the impact of organizational structure change on branches, and the employees' satisfaction with a new structure should study in the future.
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ItemFactors influencing repurchase intention toward dairy products in generation y in Bangkok, Thailand(Bangkok : Assumption University Press, 2022) Jakkarin Klaiklung ; Chompu Nuangjamnong ; Supaporn PhengpisThe study aims to determine the effect of purchase intention in dairy products in generation Y consumers. Attitude, brand loyalty, perceived value, health consciousness, subjective norm, and purchase intention are investigated in the study. The sample (384 respondents) was collected from an online survey using a non-probability sampling method by using convenience sampling technique and snowball sampling technique. The data were analyzed by descriptive analysis, simple linear regression, and multiple linear regression to examine the hypotheses with a five-point Likert scale analysis. The study revealed that attitude, brand loyalty, perceived value, and subjective norm significantly influence purchase intention. Health consciousness has a significant influence on attitude. The finding found that perceived value and attitude are the key factors that impact customer purchase intention. Additionally, the study proposes that to increase customer purchase intention is to understand the attitude and perceived value of generation Y customers. The study’s weakness is the small sample size, and the sample size is in Bangkok, Thailand. In conclusion, form research may not be like other locations and does not represent Thai customers.
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ItemInfluencing factors of artistic postgraduates' behavior of comprehensive materials art creation in ChengduThis study explores the factors influencing the artistic creation behavior of comprehensive materials among postgraduate students majoring in art in Chengdu, China. This paper assumes that students' final creative behavior is determined by Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Social Influences (SI), Subjective Norms (SN), Attitude Toward Using (ATU), and Behavioral Intention (BI). The determinants of this study are taken from three core theories; namely, planned behavior Theory (TPB), Technology acceptance model (TAM) and flow theory. The researchers used quantitative methods for the analysis and used judgmental and quota sampling as a convenient sampling tool to identified 500 data of the postgraduates at five target universities. In this paper, structural equation model (SEM) and confirmatory factor analysis (CFA) are used to analyze the model fitting, the reliability and validity of variables to ensure the rationality of the hypothesis. The preliminary results show that attitude toward using has the strongest positive and significant influence on behavioral intention, followed by social influence and subject norms. The direct relationship between perceived ease of use and behavioral intention is not significant while the results show that perceived usefulness has a great influence on individual's attitude toward the use of comprehensive materials. Finally, behavioral intention determines the actual behavior of using comprehensive materials by art majors in Chengdu, China. Analysis results show that the comprehensive material widely used in the artistic creation of students, weather students use comprehensive materials to create was mainly affected by PU and SN, in addition, social influence, attitude toward using and behavior intention in different extent, also affect the use of the behavior, so the professional art universities should attach importance to the comprehensive materials course education settings, and improve students' effective cognition of comprehensive materials art.
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ItemMiddle school cyberbullying experiences: a case study at a private school in ThailandThe purpose of this study was to compare the differences between male and female perpetration and victimization cyberbullying experiences at an international middle school in Thailand using the Cyberbullying Experience Survey. Comparisons were also made with teacher’s perceptions of student answers. This study also supplied information on the current situation of cyberbullying experiences among students to the school being researched. Data was collected from 79 middle school students and 11 middle school teachers using a Google Form with a 6-level Likert scale. The results showed low levels of cyberbullying activity throughout the sample. However, extreme experiences were reported by outliers from the sample. Recommendations include grades 1–12 cyberbullying classes, school-wide cyberbullying policy, as well as cyberbullying educational support website where students can get help.
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ItemMiddle-school international student's perceived satisfaction toward online educationThe objective of this study was to determine the factors that influence students’ perceived satisfaction and learning outcomes with online learning. The study applies critical success factors that were previously advanced on university online students to secondary online students. The independent variables of extrinsic motivation, teacher-student dialogue, student-student dialogue, student-self regulation, teacher activities, and course design are examined as potential influencers of students’ perceived satisfaction and perceived learning outcomes. A total of 80 secondary students with at least one year of online learning experience at an international high school in Bangkok, Thailand were used to determine the effectiveness of critical success factors. The findings indicated that student self-regulation and course design were statistically significant with perceived learning outcomes while extrinsic motivation, teacher-student dialogue, student-student dialogue, and teacher activities were not. Additionally, extrinsic motivation, teacher-student dialogue, student- student dialogue, student-self regulation, teacher activities, and course design separately showed no statistically significant relationship towards students’ perceived satisfaction and learning outcomes unless combined. Finally, the findings suggest that teacher-student dialogue and student self-regulation were the strongest influencers of students’ perceived satisfaction while course design and student self-regulation were the strongest influencers of perceived learning outcomes.
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ItemSignificance of robotic cholecystectomy over laparoscopic cholecystectomy in the management of cholecystitis: a case study of factors influencing patients' decision at a hospital in Texas, USAThe increasing cases of cholecystitis (gallbladder inflammation) among the patient population call for more corrective measures to improve clinical outcomes. Notably, LC (laparoscopic cholecystectomy) was the standard surgical procedure for managing gallbladder ailment. However, with technological advancement, a robotic-aided technique (robotic cholecystectomy) was introduced based on the idea that it improves on some of the shortcomings associated with LC. Notably, RC involves a single incision, hence, it is less invasive than LC. The research objectives aim at establishing the RC's clinical significance over LC. It also analyzes the factors that inform patients' decisions regarding their preferred cholecystitis management procedure. A literature review of the current scholarly information on the subject was conducted to gather insights that somehow informed the study. The researchers employed a descriptive and explanatory research design based on mixed methods (quantitative and qualitative ones). Besides, the target population for this study was selected from Memorial Hermann Hospital in Houston, Texas. Although the scholars had projected a 292 sample size based on the Yamane formula, they gathered 350 voluntary participants comprising 250 cholecystitis patients and 100 surgical unit healthcare professionals. The data collection tools included surveys and interviews. The collected information was analyzed using MS Excel and SPSS statistical tools. The findings showed that cholecystitis patients analyzed factors such as the degree of pain, cost, postoperative complications, operation duration, scarring, and recuperation rate before making decisions. RC proved to have more benefits than LC. However, LC was still preferred in some cases because it is cheaper and takes less surgical time.