Browsing by Subject "Assumption University -- Periodicals"
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ItemThe 2002 AU academic awards(Assumption University, 2003) Narong Chomchalow ; Assumption University. Vincent Mary School of Science and Technology
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ItemThe 2003 AU awards for excellence(Assumption University, 2004) Narong Chomchalow ; Assumption University. Vincent Mary School of Science and Technology
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ItemThe 2006 AU Academic Award presentations(Assumption University, 2007) Staff, Editorial ; Assumption University. Vincent Mary School of Science and Technology
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Item3Ps, task-based learning and the Japanese learner(Assumption University, 2002) Mika Tanasarnsanee ; Assumption University. Graduate School of English
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ItemAbout the trial of the Khmer Rouge (K.R.) leaders(Assumption University, 1999) Norindr, Chou ; Assumption University. Graduate School of Philosophy and Religion
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ItemAcademic solidarity and peace(Assumption University, 2005) Voicu, Ioan ; Assumption University. Office of the Vice President for Advancement. Public Relations Department
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ItemThe acceptance of cosmetic surgery : a study on Thai women in Bangkok(Assumption University, 2013) Wareerath Akkalatham ; Assumption University. Martin de Tours School of Management and EconomicsThe business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study is to examine the relationship between intrapersonal and interpersonal factors which influence the acceptance of cosmetic surgery among Thai women. This research study examined the relationship between psychological characteristics, sociocultural influences, cosmetic sur- gery experiences, body appearances, body image, demographic variables and respondents' acceptance of cosmetic surgery. The 437 non-clinical respondents in this study are exclusively Thai women who have undergone cosmetic surgery in the past or who are likely to undergo cosmetic sometime soon. The data was gathered from 13 cosmetic surgery clinics and hospitals located in different parts of Bangkok. Narcissism, appearance orientation and body area satisfaction were significantly related to the acceptance of cosmetic surgery. Respondents with vicarious experiences were more favorable toward accepting cosmetic surgery. The findings showed statistical differences in the demographic variables of age, income, occupation, vicarious experiences with respondents' perception of body image and their acceptance of cosmetic surgery. Consumers who accept cosmetic surgery show a marked tendency for facial treatments (rhinoplasty, blepharoplasty) rather than surgery related to their bodies. This exploratory study will help develop new research paradigms in consumer research, interna- tional marketing, and managerial practices. Marketers can use this study's findings to better understand the nature of Thai female consumers and to segment and target those consumers who have favorable attitude toward enhancing their appearance.
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ItemAn action agenda for educational leaders in response to marketing orientation of higher education institutions in ThailandThe objectives of this research are: 1) to identify the major challenges in higher education (HE); 2) to explore the application of marketing-oriented activities in HE; 3) to ascertain the perception and attitudes of educational leaders towards marketing orientation (MO) in higher education institutions (HEIs), Thailand; and 4) to propose an action agenda regarding MO for educational leaders of HEIs, Thailand. Qualitative research methods, i.e. the content analysis and semi-structured interview were employed. One hundred eighty books related to HE were chosen for content analysis. Assumption University, Ramkhamhaeng University, King Mongkut‘s Institute of Technology Ladkrabang, and Chulalongkorn University were selected as the sample universities representing private, open, autonomous, and public universities respectively. Four presidents or vice presidents from the above universities were interviewed by employing semistructured interviews. The major findings are 1) the influences of MO and external drives have changed the context in which HEIs exist and therefore it calls for a strong and visionary leadership which can apply strategic long-term planning based on a business platform. 2) The practice of MO in HE showed a) HEIs were committed to create a good image in order to attract perspective students; b) HEIs focused on increasing the satisfaction of their niche markets; c) in order to design excellent programs, reforms in curriculum were conducted to satisfy the practical demand-driven context; d) self-accountable entrepreneurial and academic activities were employed to enlist financial support. 3) The leaders of HEIs, Thailand were aware of the importance of applying marketing techniques and strategies in HE; nevertheless, such techniques and strategies were only applied at a superficial level and certain areas, rather than at a strategic and holistic level. 4) Therefore, the action agenda proposed calls for a strategic perspective towards the application of MO by employing a holistic approach in HEIs, Thailand, which covers the levels of 1) Government 2) The public 3) The industry 4) The university and 5) Leadership. The significance of the study is the action agenda can be referred by all the stakeholders of HE in order to effectively respond to MO.
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ItemActual benefits of connecting to the internet(Assumption University, 1995) Anucha Pitaksanonkul ; Assumption University. Vincent Mary School of Engineering
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