Browsing by Subject "Assurance"
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ItemFactors affecting the assurance of savings in the cooperatives from the perspective of member: a case study of Assumption University savings & credit coperative limited (AUSCC)(Assumption University Press, 2019) Annop Peungchuer ; Amara Tirasriwat ; Mathew, Asha ; Naruemol TridechapolThe purpose of this study was to examine factors affecting savings in AUSCC, focusing on factors affecting the confidence or assuranceof savings,needs assessment for confidence, andguidelines to enhance the level of confidence ofmembers.Factor analysis, priority need index, and analysis of variance for testing the differencesofAUSCC members’ qualifications towardsthe assurance of savings in AUSCCwere utilized.Thefindings revealed that thedifference in position and salary of AUSCC members has resulted in the different perception towards the competency and experience of management team that affected their confidence ofsavings at a significant level of 0.05.Furthermore, the need assessment analysis found that the factorsforenhancing the confidencelevel of savingsin AUSCC are: ability of management to communicate clearly at meetings; ability to investigate and audit cheating and fraud; knowledge of laws, regulations, and criteria of contract knowledge;strict, independent and fair decisions made by the board members; and good governance and internal control.
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ItemImproving service quality of the restaurant staff: a case study of Deutsches Eck pub & restaurantThis study focused on improving the service quality of the restaurant staff in terms of communication, assurance and responsiveness at Deutsches Eck pub and restaurant. The researcher conducted the survey of the restaurant service by using questionnaires with 35 selected customers and conducted the interviews with two managements in the Pre-ODI and Post-ODI phases. Interview data was used as qualitative data. Mean and frequency were used as the quantitative data from the questionnaire. Paired Sample T - Test was used to determine the initial impact of ODI in improving the service quality in terms of communication, assurance and responsiveness. After the implementation of the OD interventions to 14 service staffs, those activities were found to be effective. The customers were more satisfied with their expected service in the restaurant. there was significant difference between the Pre and the Post ODI on communication, assurance and responsiveness. Thus, the continuous development is leading the restaurant service to go beyond customer's expectation.
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ItemThe analysis of customer satisfaction of Chengdu ReadKing advertising decoration engineering co., Ltd.Customer satisfaction is one of the important factors affecting organizational performance. There are five dimensions to investigate customer satisfaction which are tangible, reliability, responsiveness, assurance, and empathy. Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. was selected as an example to analyze the situation of the five dimensions of customer satisfaction. The purpose of the study is to analyze the customer satisfaction and evaluate the current situation of customer service in 2021. The sample size is randomly 100 customers from Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. A mixed research method combining quantitative and qualitative research was adopted. The descriptive analysis and Multiple Linear Regression were applied with the interview as the quantitative and the qualitative analyses. The result shows that assurance, responsiveness, and empathy are the significant variables which influenced the customer satisfaction. The strongest influence toward the satisfaction is assurance following by responsiveness and empathy respectively.
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ItemThe service quality of community courier collection points (Cainiao Courier Station)The main objective of this study is to examine the factors that influence the service quality of CaiNiao Courier Station. The independent variable are tangibility, reliability, responsiveness, empathy and assurance and the dependent variable is customer satisfaction, Strategies are designed based on the results aspects to improve the service quality of CaiNiao Courier Station. This study used mixed method using qualitative and quantitative research. Interviews were conducted with three employees from CaiNiao Courier Station and questionnaires were administered to 228 residents using the courier service in the surrounding area. The data collected was collated and analyzed through content analysis for qualitative data obtained from interviews and multiple linear regression for quantitative data obtained from survey questionnaires. The results obtained through data analysis suggest that the company needs to enhance staff training and upgrade the physical environment to increase customer satisfaction.