Browsing by Subject "Attitude"
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ItemA study of undergraduate students' attitude, motivation, and difficulties on the use of mobile vocabulary learning, Assumption UniversityThis study investigates the undergraduates’ attitudes, motivation, and learning difficulties in using mobile devices via vocabulary learning. The participants of this research are full-time undergraduates studying at Suvarnabhumi Campus, Assumption University (AU). This study used a mixed-method and focused on the exploratory design. For the questionnaire survey, 200 participants were selected using convenience sampling from the population. For the semi-structured interview, 15 participants were selected by using simple random sampling. The findings indicated that although 100% of the participants have mobile devices, some still used a traditional method, and the most popular vocabulary applications are Duolingo and BaiCiZhan. Also, students’ attitudes toward using mobile devices were HIGH as the overall mean score (M) = 3.68. The indication is that students have positive attitudes towards using mobile devices at Assumption University. Moreover, students’ motivation towards using mobile devices in AU is also HIGH. The overall mean score (M) = 3.68. As suggested, AU students are highly motivated to use mobile devices in teaching and learning. Lastly, students’ difficulties with using mobile devices are MODERATE, with the overall mean score (M) = 2.76. This can be interpreted those students were having moderate difficulties with using mobile devices. Based on the findings, a few pedagogical implications were discussed, and recommendations for students and teachers were suggested to foster mobile vocabulary learning in the English language classroom.
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ItemA comparative study of attitudes towards bullying and perception towards handling bullying among stakeholders at the international school of Chonburi, ThailandThis study was conducted to compare the attitudes towards bullying and perception towards handling bullying among stakeholders at the International School of Chonburi, Thailand. There were 4 objectives of this study (1) to identify the attitudes towards bullying; (2) to identify perception towards handling bullying; (3) to determine the significant difference of attitudes towards bullying; and (4) to determine the significant difference of perception towards handling bullying; among stakeholders at the International School of Chonburi, Thailand. Three groups of stakeholders in the study were school personnel, parents and students. Attitudes were determined by three factors (1) perceived seriousness (2) is this bullying? And (3) empathy towards victim. Perception towards handling bullying was determined by 5 different strategies used to handle a bullying situation. The population for this study were 22 school personnel, 37 students and 37 parents. Two questionnaires used were the Bullying Attitude Questionnaire-Modified (BAQ-M) and the Handling Bullying Questionnaire (HBQ). School parent and students indicated very high to the three aspects of attitudes towards bullying; whereas, parents indicated high. All three groups reported that they were likely to handle a bullying situation. The study indicated that there was a significant difference at .05 in the attitudes towards bullying among stakeholders. A Post-Hoc analysis was done to identify the group that was different. The difference in attitude came from the parent group which was different from the other two groups. The study indicated that there was no significant difference at .05 in the perception towards handling bullying.
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ItemA comparative study of Grades 7, 8 and 9 students' motivation for learning English as a foreign language in the regular program and English program at Tepleela School, Bangkok, ThailandThis study aimed to identify the levels of intrinsic and extrinsic motivation for grades 7, 8 and 9 students to learn English as foreign language in the Regular Program and in the English Program firstly; then, to compare the students’ intrinsic and extrinsic motivation to learn English as a foreign language between the Regular and English Program. The participants of this study were 253 students from grade 7, 8, and 9 of the Regular and English Program studying English as a foreign language at Tepleela School, Bangkok, Thailand. The study used MALESC questionnaire, which was composed of 19 statements on intrinsic and extrinsic motivation. The findings of this study were: 1) the levels of intrinsic and extrinsic motivation to learn English as a foreign language in the Regular Program was high; 2) the levels of intrinsic and extrinsic motivation to learn English as a foreign language in the English Program was high; 3) there was no significant difference in students’ intrinsic motivation to learn English as a foreign language between the Regular and English Program; 4) There was a significant difference in students’ extrinsic motivation to learn English as a foreign language between the Regular and English Program.
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ItemA COMPARATIVE STUDY OF TEACHERS’ ATTITUDES TOWARDS INCLUSION OF CHILDREN WITH SPECIAL NEEDS ACCORDING TO GENDER, NATIONALITY AND TEACHING EXPERIENCE AT THREE SCHOOLS IN BANGKOK, THAILANDThe purpose of this study is to find out about the attitude of teachers towards inclusion of children with special educational needs according to demographics at three schools in Bangkok. The objectives of this research are (a) To identify the level of teachers’ attitudes towards inclusion of children with special educational needs according to gender, nationality and teaching experience at three schools in Bangkok, Thailand (b) To compare the significant difference of teachers’ attitudes towards inclusion of children with special educational needs according to demographics at three schools in Bangkok, Thailand. The study was conducted using a survey at three schools in Bangkok. The researcher studied teachers attitude towards the topic at hand under five subscales, teachers’ understanding of general philosophy of IE; classroom behaviour of students with disabilities; classroom management; impact of inclusion on academic and social growth of students with disabilities; and teachers’ perceived ability to teach students with disabilities, according to demographics. Analysis of the data showed that the teachers attitude towards the five subscales, were positive with the highest positive attitude towards impact of inclusion on academic and social growth of students with disabilities and the lowest positive attitude towards and teachers’ perceived ability to teach students with disabilities. The analysis of the t-test showed the p value to be more than 0.05 for the effects of gender and teaching experience, which led to the conclusion of no significant difference in the teachers’ attitude towards the five subscales according to gender and teaching experience. The analysis of from the t-test that compared the nationality’s influence on teachers’ attitude towards IE program, showed a p value of less than 0.05 for the attitude towards teachers’ understanding of general philosophy of IE and classroom behaviour of students with disabilities, which led to the conclusion of a significant difference in the teachers’ attitude towards the 1st and 2nd variable with teachers of Asian descent had a more positive attitude towards the understanding of general philosophy of IE and while the results showed that teachers of non- Asian descent had a more favourable attitude towards classroom behaviour of students with disabilities. The P value of the t test of the other variables mentioned above was more than 0.05 which led to a conclusion of no significant difference in teachers’ attitude towards the variables according to teaching experience. Further research can be done on the influence of nationality on the teachers’ attitude towards the IE program.
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ItemA comparative study of Thai adult learners' attitudes toward learning Chinese culture in Chinese as a foreign language class among three levels: beginner, intermediate and advanced at a Chinese learning center in Bangkok, Thailand( 2020) Feng, Chinglin ; Suwattana EamoraphanThe aim of this study was to determine Thai adult learners’ attitude toward learning Chinese culture among beginner, intermediate and advanced level, in order to identify whether there was a significant difference among the levels. This study was conducted at a Chinese learning center in Bangkok, Thailand. The study focused on 210 Thai adult learners in a Chinese learning center. They were 100 learners at beginner level, 60 at intermediate level and 50 at advanced level. The researcher used the descriptive statistics and one-way ANOVA to analyze the data. Thai adult learners had positive attitudes toward learning Chinese culture in Chinese as a foreign language class. The result of a one-way analysis of variance showed that there was no significant difference among the three levels: beginner, intermediate and advanced, as the significance was higher than .05 (p > .05). Based on these findings, the researcher gives some suggestions to learners, teachers, school administrators, curriculum developers, and future researchers.
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ItemA comparative-correlational study of attitudes toward and motivation for Learning English as a foreign language in Grade 9 students from Akha, Bamar and Shan ethnic Groups at no 2 Basic Educational High School, Keng Tung, Eastern Shan State, MyanmarThe purpose of this study was to determine whether there was a significant relationship between attitudes and motivation of Grade 9 students toward English as a foreign language from the Akha, Bamar, and Shan ethnic groups and to compare both variables among three different ethnic groups at № 2 Basic Education High School, Keng Tung, Eastern Shan State, Myanmar. A total of 199 students participated, and the instrument adapted for this study was the latest version of Gardner’s (2004) Attitude/Motivation Test Battery. Pearson product-moment correlation coefficient was used to examine the relationship between the research variables, and a one-way analysis of variance (ANOVA) was performed to determine if there were significant differences between attitudes and motivation of the participant students. From this study, a positive attitude and high motivation of Grade 9 students toward learning English as a foreign language (EFL) were found, regardless of their ethnic memberships. Also, it was found a statistically strong, positive correlation between attitudes toward and motivation for learning EFL of Grade 9 students in each ethnic group. Furthermore, the findings also revealed a significant difference between attitudes toward EFL of the students, but no significant difference between motivations for learning EFL of the students in all three ethnic groups. Finally, recommendations for teachers, students, administrators and future researchers are presented.
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ItemDeterminant factors influence the purchase decision through handbags in the luxury product in ChinaThe main objective of this research is to investigate the factors influencing the purchase decision through Balenciaga handbags which is a luxury product in China. The research objectives are: (1) To explain retail atmospherics toward Balenciaga handbags and the luxury product purchase decision in China. (2) To explain customer engagement and Balenciaga handbags the luxury product purchase decision in China. (3) To explain function value and Balenciaga handbags the luxury product purchase decision in China. (4) To explain the social value and Balenciaga handbags in the luxury product purchase decision in China. (5) To explain the symbolical value and Balenciaga handbags in the luxury product purchase decision in China. (6) To explain attitude and Balenciaga handbags the luxury product purchase decision in China. The quantitative research methodology has been applied, to 508 respondents from data collection thru both online and hand-on (face-to-face) questionnaires, using the convenience sampling technique inside retail stores in China. Then, both descriptive such as frequency, percentage, mean and standard deviation and inferential statistics with multiple linear regression and simple linear regression were used to analyze the data. The findings in this study showed that retail atmospherics, customer engagement, function value, symbolical value, and attitude toward Handbags as Luxury products have a significant influence on purchase intention.
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ItemDeterminants of attitude, satisfaction and behavioral intention of online learning usage among students during COVID-19(Bangkok : Assumption University Press, 2022) Zhong, Kexun ; Feng, Deping ; Yang, Ming ; Thanatchaporn JaruwanakulPurpose: The objective of this research is to examine determinants of behavioral intention to use online learning among students in a higher vocational collage in China, including perceived ease of use, perceived usefulness, attitude, trust and satisfaction. Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) were the fundamental theories of this study. Research design, data and methodology: A quantitative approach was used to distribute questionnaire to 500 third-grade students in Tianfu Vocational College of Chengdu. Purposive sampling, stratified random sampling, and convenience sampling were employed. After the data collection, confirmatory factor analysis (CFA) and structural equation model (SEM) were accounted to analyze the data in measurement and structural models, measuring factor loading, reliability, validity and model fit. Results: Perceived ease of use had the strongest influence on perceived usefulness, followed by perceived ease of use on attitude, attitude on behavioral intention, and perceived usefulness on behavioral intention. In opposite, the non-supported relationships were perceived usefulness and attitude, trust and satisfaction, and satisfaction and behavioral intention. Conclusions: The findings implied that academic researchers and education’s stakeholders should emphasize ease-of-use and benefits of using an online learning system that can help students’ learning experience to be more conveniently and effectively.
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ItemDetermining antecedents to omnichannel shopping intention among fast fashion consumers in Thailand: a mixed methods approachThe purpose of this study was to investigate the relationship between the variables of customer experience, personal innovativeness, perceived innovation characteristics, perceived risk, attitude, and omnichannel shopping intentions, among fast fashion consumers in Thailand. A mixed methods approach was applied to develop the study’s research instrument, conducting a pilot study and focus group interviews. Data were subsequently collected from 690 fast fashion consumers with experience in using omnichannel retail services in Thailand, using online questionnaires and convenience sampling. However, only 449 responses were deemed usable for the analysis which used Mixed Methods research techniques, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modelling (SEM). Results revealed that only personal innovativeness, perceived innovation characteristics, and attitude, had a significant statistical relationship with omnichannel shopping intentions, while no significant relationship was found for customer experience and perceived risk. Findings also verified that the relationship between omnichannel shopping intentions and customer experience, as well as the relationship with personal innovativeness, was mediated by perceived innovation characteristics. Additionally, new sets of sub-variables were identified for customer experience and perceived innovation characteristics that were unique to the Thai culture and retail context using mixed methods and EFA. It was found that there were seven dimensions of omnichannel customer experience, namely consistency, connectivity, personalisation, accessibility, order fulfilment, flexibility, and retailer responsiveness. Regarding perceived innovation characteristics, the study confirmed that usefulness, compatibility, and ease of use, remained suitable subcomponents.
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ItemAn empirical analysis of determinants driving m-commerce adoption in ThailandThis empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was found that most participants use mobile banking the most and the mobile stock trading is the least. For the statistical treatments of the data, Multiple Regression and Pearson Correlation Coefficient were employed to test all of 400 validated questionnaires through Statistical Software. All hypotheses were supported.
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ItemExamining factors impacting purchase intention of 3D cameras of Gen Y customers in Chengdu, ChinaPurpose: In marketing studies, purchase intention is a key indicator for the product development, marketization and sales strategy. Therefore, this study aims to examining factors impacting purchase intention of 3D cameras of Generation Y customers in Chengdu, China. Research design, data and methodology: This quantitative research selects 500 consumers between the age of 25 and 40 years old who are living in Chengdu, China and have at least one year of experience with top three 3D camera brands. Sampling techniques are judgmental, quota and convenience samplings. Item Objective Congruence (IOC) Index validity test and Cronbach’s Alpha reliability test were approved before the data collection. SPSS and SPSS Amos statistical software were implemented for Confirmatory Factor Analysis (CFA), including factor loadings, convergent validity, discriminant validity, composite reliability, AVE and goodness of fit. Structural Equation Model (SEM) was applied to test hypotheses. Results: Gen Y customers' purchase intention is significantly impacted by social influence, perceived quality, attitude, satisfaction, and trust. In addition, trust has the strongest significant influence on customer’s purchase intention of 3D Cameras. Conclusions: The findings contribute to marketers and salespersons to understand motivational factors of 3D cameras’ purchase decision of Generation Y customers, leading to the development of marketing and sales strategy for such products and other substitute gadgets.
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ItemThe factors affecting the attribute attitude towards credit card; the case study of credit card for bangkokian's generation X and YThis study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward credit card.
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ItemFactors Influencing Consumer Decision Making to Use Quick Response (QR) Code Mobile Payment in Bangkok, Thailand( 2018-05-25) Niramol PimarnsawastAt present, technology has become a part of daily routine for everyone .Thailand steps into digital society or Thailand 4.0 following the government’s policy .One of the big change for Thailand 4.0 was Promtpay coming across with QR code mobile payment toward cashless society .Therefore, QR code mobile payment was similar to new channel of payment in Thai society .It gave everyone more choices in cashless payment .This research can help merchant and customer to find another way to get competitive advantage over others if they provided or use QR code mobile payment .The researcher used six independent variables, which including with consumer innovativeness, attitude toward QR code mobile payment, perceived usefulness, perceived security, perceived trust, perceived ease of use and consumer decision making .To study factors influencing consumer decision making to use quick response)QR ( codes mobile payment in Bangkok, Thailand. The simple size was 387 respondents )30 respondents for pre-testing included .(The researcher distributed questionnaire to the people who are interested to use QR code mobile payment in downtown shopping area, Bangkok, which Purposive Sampling, Quota sampling, and Convenience Sampling Method were used. The researcher analyzes the factors influencing by using descriptive analysis and inferential statistic. Furthermore, the study confirms that consumer innovativeness, attitude toward QR code, perceived security, and perceived ease of use influence to use QR code mobile payment in Bangkok, suggesting that the researcher also gives the recommendations to help merchant and customer in using the QR code mobile payment channel to increase customer’s choices for payment toward consumer decision making. Theoretical and practical implications of the findings and future research directions are also discussed.