Browsing by Subject "Attitudes"
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ItemAttitudes toward Student-Customer Concept: Educational Level, Institution Status and Interdisciplinary Studies( 2010-04) Boonlert WatjatrakulThe study explores student attitudes toward treating students as customers in fundamental and higher educations based on three units of analysis−educational levels (undergrad vs. graduate), institution status (public vs. private), and interdisciplinary (technology, engineering, and business). It also examines students’ opinions toward using the student-customer concept in higher education. Quantitative and qualitative data were analyzed to answer the research questions. The quantitative analysis results indicate that, in overall, students disagree to use the student-customer concept in fundamental and higher educations. In particular, undergraduate students disagree to use the student-customer concept more than graduate students do. Students in public and private universities have no significant difference regarding their attitudes toward using the student- customer concept. Engineering students have negative attitudes toward using the student-customer concept in both fundamental and higher educations more than business and technology students have. The qualitative analysis results indicate that some students prefer the student-customer concept to be used in higher education as universities/colleges will improve their service quality for students. In contrast, most students perceive that using the student-customer concept in higher education will degenerate instructor’s attention and instructor-student relationship, alter the main objective of educational institutions, and negatively affect the society. The study reports the analysis results and discusses the findings, implications and limitations.
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ItemAttitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS( 2009-12) Boonlert WatjatrakulEducational institutions deploy email and short message service (SMS) to maintain efficient communication with their students. This research examines factors influencing students' attitudes toward using SMS and email, and compares the differences in the proposed factors between email and SMS. The results show that information richness and mobility affect students' perceived utility of email and SMS while information privacy and perceived utility affect the students' attitudes toward using email and SMS. Social pressure has found no impact on the research model. Students also perceive that email provides rich information and utility higher that SMS but SMS possesses mobility more than email. In addition, students have attitudes toward using email more that SMS to maintain communication with their institutions. The paper concludes with a discussion of findings, implications and limitations.
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ItemA comparative study of attitudes toward English as a foreign language learning between upper secondary students in Science-Mathematics and Arts-Language programs at the Demonstration School of Ramkhamhaeng University, ThailandThis study focused on three objectives. The first objective was to determine the level of upper secondary students’ attitudes toward English as a foreign language learning in Science-Mathematics at the Demonstration School of Ramkhamhaeng University. The second objective was to determine the level of upper secondary students’ attitudes toward English as a foreign language learning in Arts-Language at the Demonstration School of Ramkhamhaeng University. The third objective was to compare the students’ attitude toward English as a foreign language learning between students in Science-Mathematics and Arts-Language programs. There were four hundred and thirty one upper secondary students at the Demonstration School of Ramkhamhaeng University participated in academic year 2015. The study used two groups of students that consist of Science-Mathematics and Arts-Language students. In conclusion, the findings indicated that Thai upper secondary students in Science-Mathematics and Arts-Language programs at the Demonstration School of Ramkhamhaeng University had positive attitudes toward English as a foreign language learning. The research result also reviewed that there was no significant difference between the students’ attitudes toward English as a foreign language learning. The study concludes with recommendations for practice and for future research.
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ItemA comparative study of Grades 7 and 8 students’ attitudes toward grammar-translation method and communicative language teaching in learning English as a foreign language at a private Catholic school In BangkokThis study aimed to investigate and determine whether there was a significant difference between Grades 7 and 8 students’ attitudes toward grammar-translation method (GTM) and communicative language teaching (CLT) in learning English as a foreign language at a private Catholic school in Bangkok. The study utilized a quantitative comparative research design. The Attitudes Toward Grammar-Translation Method and Communicative Language Teaching Questionnaire was adapted and used to collect the data from Grades 7 and 8 students in January, 2020. There were 152 Grade 7 and 173 Grade 8 students who responded to the questionnaire. The collected data was analyzed first through descriptive statistics (means and standard deviations) and then through inferential statistics (dependent and independent samples t-test). The findings of the current study revealed that overall, Grades 7 and 8 students had slightly positive attitudes toward GTM and positive attitudes toward CLT in learning EFL. The findings also indicated that there was a significant difference between Grades 7 and 8 students’ attitudes toward GTM and CLT. Furthermore, the findings showed that there was a significant difference between Grades 7 and 8 students’ attitudes toward GTM while there was no significant difference between their attitudes toward CLT in learning EFL. Recommendations for students’ support, teaching strategies, and future research are provided.
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ItemA comparative study of students' attitudes toward learning English as a foreign language according to their instructional strategies preferences at Gateway Learning Center, Hpa-an Township, Karen State, MyanmarThe purpose of this study was to investigate if there was a significant difference between students’ attitudes toward learning EFL according to their preferences for instructional strategies at Gateway Learning Center, Hpa-an Township, Karen State, Myanmar. This research was a quantitative comparative design utilizing two questionnaires: Attitudes Toward Learning English as a Foreign Language Questionnaire (ATLEFLQ) and Instructional Strategies Preferences Questionnaire (ISPQ) to collect data. The data were collected from 203 students in November and December, 2017. The researcher analyzed the data using descriptive statistics (means, standard deviations, frequencies and percentages) and one-way analysis of variance (ANOVA) for statistical hypothesis testing. The findings indicated that the students had positive attitudes toward learning English as a foreign language and the most preferred instructional strategy for learning EFL was mixed instructional strategy, followed by experiential learning, interactive instruction, indirect instruction, direct instruction and finally independent study. There was no significant difference between students’ attitudes toward learning EFL according to their preferences for instructional strategies. Recommendations for students, teachers, administrators and future researchers are provided.
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ItemA comparative study of teachers' self-efficacy for teaching stem subjects and attitudes toward stem education according to gender at Wattana Wittaya Academy, Bangkok, Thailand( 2020) Sunita Sachdev ; Suwattana EamoraphanThe purpose of conducting this research was to determine the level of teachers’ self-efficacy when teaching STEM subjects and their attitudes towards STEM education at Wattana Wittaya Academy in Bangkok, Thailand. A second purpose was to determine whether there was a significant difference in teachers’ self-efficacy for teaching STEM subjects and attitudes toward STEM education according to gender. As a source of data collection, the researcher used Teachers’ Self-Efficacy for Teaching STEM Subjects and Attitudes Toward STEM Education (T-STEM Questionnaire). The respondents were 67 teachers completed the questionnaire. The data obtained were analyzed by descriptive statistics, means and standard deviations and independent samples t-test. The findings of thisstudy were as follows: Teachers had a high level of self-efficacy for teaching STEM subjects. Teachers had positiveattitudes toward STEM education. There was no statistical difference between teachers’ STEM teaching self-efficacy for teaching STEM subjects and attitudes toward STEM education according to gender at Wattana Wittaya Academy, Bangkok, Thailand. Recommendations for practice and future research are provided.
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ItemDelving into international students' attitudes to NESTs and NNESTs( 2017) Sureepong PhothongsunanThis study examined the attitudes of international students at university level towards native English-speaking teachers (NESTs) and non-native English speaking teachers (NNESTs) in a Thai context. It also explored how the attitudes held towards these two groups of teachers shaped the participants’ learning practices and motivation to learn English. Two research instruments; the open-ended questionnaire and the semi-structured interview were employed for this study. The questionnaire administered with 31 participants was the primary data collection tool. The subsequent interview conducted with 14 of the participants served as a supplementary data. The findings indicated significantly differing attitudes towards native English-speaking teachers and nonnative English speaking teachers in many areas. These domains comprised the teaching methods and styles; the understanding of students’ problems; grading and marking; language proficiency; personality, classroom behaviour and discipline; and the ability to communicate and interact with learners. Some differences were also reported in the way they assigned work and arranged learning activities and their attitudes towards students. Most participants given the choice had a strong favour to study with native English-speaking teachers. There appeared to be a strong positive rapport between studying with native English speaking teachers and the participants’ learning behaviours and eagerness to study English. Implications are made regarding teacher training, particularly for non-native English teachers and language teachers, be it native or non-native, having EFL teaching experience.
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ItemDrivers of intentions to purchase shrimp products in SwitzerlandThe drivers of intention to purchase towards local shrimps products in Switzerland was conducted to examine the relationship between variables; attitude towards local shrimp consumption, attitude towards supporting local agri-business, consumer ethnocentrism, subjective norms, and intention to purchase. In this study, Theory of Reasoned Action (TRA) was applied. One hundred of respondents were asked to complete the questionnaire. Then, the process of analyzing the data was taken. All six hypotheses were tested by Pearson Correlation method and found that all hypotheses were supported. The strongest factor was found to be subjective norms on attitudes towards consuming local shrimp products. The consumers that have been positively influenced by people are more likely to have a good attitude about the products, which leads to the decision to purchase the products in the future. In addition, the positive attitude towards consuming local shrimp products is supported by attitude towards supporting local agribusiness, ethnocentric tendencies, and subjective norms. Therefore, the research also gave some useful suggestions for those who interested in.
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ItemLearner autonomy: attitudes of Graduate students in English language teaching program in Thailand( 2020) Rosukhon Swatevacharkul ; Nida BoonmaThe objective of this study was to explore the attitudes toward learner autonomy of graduate students in English Language Teaching (ELT) international program in Thailand. Attitudes toward definition and importance of learner autonomy, important persons in a learning process, and factors promoting and hindering autonomy development were explored. This study took a form of a qualitative research design using an open-response questionnaire to collect data from 23 participants from China, Myanmar and Thailand. The data were analyzed by thematic content analysis and four themes emerged: 1) Learner autonomy as technical, psychological, and political ability; 2) Perceived value of learner autonomy; 3) Importance of teacher and student in a learning process; and 4) Teachers as a major factor both promoting and hindering learner autonomy.
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ItemLearners’ Attitudes towards Native and Non-native English Speaking Teachers in the EFL Context( 2016) Sureepong PhothongsunanThis paper examines the attitudes of EFL learners towards native and non-native English speaking teachers in the EFL context by reviewing some research findings as reported by educators in the field of English language teaching. Three main sections are presented. The first section looks into learners’ attitudes towards EFL teachers. This is followed by a focus on how students’ attitudes are towards native and non-native English speaking teachers. The second part sheds light on qualities of native and non-native English teachers, which are in fact mutually supportive, in their English teaching profession. The author’s own research on learners’ attitudes towards native and non-native English speaking teachers is introduced and discussed in the final part where it was found that EFL students under study perceived significant differences between native English and Thai English teachers in various areas.
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ItemPerceptions and attitudes of upper Myanmar students and parents towards online learning: a case study of an internationa school in Mandalay during the COVID-19 pandemic( 2021) Garton, Michael ; Athipat CleesuntornThe aim of this study was to analyse and compare students’ and parents’ perceptions and attitudes towards online learning. The research took place at an international school in Mandalay, currently undergoing a period of online learning due to the Covid-19 pandemic. A seeming widespread disinclination towards this form of instruction lead to a focus on perceptions and attitudes and use of the Technology Acceptance Model. The reason for comparing the generations was to determine whether students, ‘digital natives’, would take more readily to online learning than their ‘digital immigrant’ parents, often deemed members of a ‘missing generation’ in Myanmar. Data and opinions were collected via electronic questionnaires from a total of 305 participants and examined using statistical analysis software. Multiple Linear Regression analyses were carried out to determine the influence of the independent variables, perceived ease of use and perceived usefulness, on attitude in both generations. A t-test was also conducted to compare values between generations. Perceived ease of use and perceived usefulness were shown to be good predictors for attitude in both generations, confirming results of earlier studies. No significant variances could be found in students’ and parents’ attitudes. However, there was a statistically significant difference for perceived usefulness, which contradicted the assumption that students would see more value in online learning than their parents. Opinions provided additional contextual data and highlighted several overriding concerns. Future research should widen the scope and examine actual use and effectiveness of online learning tools.
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ItemA structural equation model of factors influencing Thai digital music piracy: a conceptual perspectiveThis study presents a conceptual framework, using structural equation modeling, of the variables that influence Thai digital music piracy. From both the 1997 and 2008 economic turmoil to the technological leaps from cassettes, to CDs, to the Internet and the related peer-to-peer (P2P) file sharing technologies, the Thai music industry has and continues to witness tumultuous times. More recently, broadband and Internet enabled smart phones have exacerbated the issues swirling around digital music piracy and the loss of revenue to both the music label houses and their artists. This study is therefore focused on the variables that contribute to factors influencing piracy. Music labels and artists need to understand the motives that cause users willingness to embrace illegal downloading and develop methods and markets to counter this act which is making business unsustainable.