Browsing by Subject "Body image"
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ItemThe acceptance of cosmetic surgery : a study on Thai women in Bangkok(Assumption University, 2013) Wareerath Akkalatham ; Assumption University. Martin de Tours School of Management and EconomicsThe business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study is to examine the relationship between intrapersonal and interpersonal factors which influence the acceptance of cosmetic surgery among Thai women. This research study examined the relationship between psychological characteristics, sociocultural influences, cosmetic sur- gery experiences, body appearances, body image, demographic variables and respondents' acceptance of cosmetic surgery. The 437 non-clinical respondents in this study are exclusively Thai women who have undergone cosmetic surgery in the past or who are likely to undergo cosmetic sometime soon. The data was gathered from 13 cosmetic surgery clinics and hospitals located in different parts of Bangkok. Narcissism, appearance orientation and body area satisfaction were significantly related to the acceptance of cosmetic surgery. Respondents with vicarious experiences were more favorable toward accepting cosmetic surgery. The findings showed statistical differences in the demographic variables of age, income, occupation, vicarious experiences with respondents' perception of body image and their acceptance of cosmetic surgery. Consumers who accept cosmetic surgery show a marked tendency for facial treatments (rhinoplasty, blepharoplasty) rather than surgery related to their bodies. This exploratory study will help develop new research paradigms in consumer research, interna- tional marketing, and managerial practices. Marketers can use this study's findings to better understand the nature of Thai female consumers and to segment and target those consumers who have favorable attitude toward enhancing their appearance.
ItemTHE INFLUENCE OF PERSONALITY (EXTRAVERSION AND NEUROTICISM) ON BODY IMAGE, MEDIATED BY CELEBRITY WORSHIP, AMONG THAI FEMALE ADOLESCENTS IN BANGKOKThe purpose of the current investigation was to examine the direct and indirect influences of the two dimensions of personality (extraversion and neuroticism) on body image, being mediated by celebrity worship, among adolescents in Bangkok. A total of 250 female adolescents were recruited from various locations/sites in Metropolitan Bangkok through convenience sampling. The participation involved the filling in of a set of Thai-translated questionnaires. The scales used were Celebrity Attitude Scale (CAS), The Eysenck Personality Questionnaire Revised Short Form (EPQR-S), and the Body Appreciation Scale (BAS). Results indicated that there are no indirect influences of personality (extraversion and neuroticism) on body image, being mediated by celebrity worship dimensions (entertainment-social, intense-personal, and borderline-pathological). Furthermore, it was demonstrated that extraversion has no impact on body image. There is, however, a significant direct negative influence of neuroticism on body image such that the higher the female adolescents’ level of neuroticism, the more negative is their body image. There is also a positive influence of extraversion on intense-personal celebrity worship which suggests that the higher the level of extraversion, the more intense and personal is the level of celebrity worship. In addition, entertainment-social celebrity worship has a positive influence on body image such that the higher the female adolescents’ level of entertainment-social celebrity worship, the more positive is their body image.
ItemThe relationship between self-concept, body image, and the personal health of the Assumption University female studentThis correlative study had the following four objectives; 1) to explore the self-concept and body image of the Au female students, 2) to explore the Au female students’ knowledge concerning personal health, 3) to identify health behaviors of Au female students, and 4) to study the correlation between self-concept, body image, and personal health of the Au female students. The population consisted of 1,336 female students who were pursuing a bachelor degree. The 243 participants were selected using stratified random sampling technique. Data was collected from the three questionnaires: Female Body Image Questionnaire, Self-Concept Questionnaire, and Personal Health Questionnaire. Data analysis was conducted by SPSS version 10.01. Results of data concluded that the majority of participants (75.40 %) had a slightly negative body image and only 8.60 % had a positive body image. However, the results show that only a small correlation exists between body image and health behaviors. 47.70 % of the participants posse sed positive levels of self-concept. Students with positive levels of self-concept were believed to also possess positive health behaviors. Furthermore, data analysis showed a significantly moderate correlation of 0.455 between these two variables, denoting that a direct relationship existed between self-concept and personal health. To accomplish the objective of exploring the Au female students’ general health, results showed that the majority (66.25%) held very good health practices, emphasizing that health was very important, 36.60 % stated to that they read health related literature, 41.20 % exercised regularly, and 50.60 % had very good eating habits, eating three meals daily. On the other hand, a percentage of the Au female students displayed negative health practices. 23.10 % of the participants had a bad practice of smoking almost always or often as a means to alleviate stress along with 31.60 % who either usually or always used alcohol as a means to handle stress. This study hopefully will assist in enhancing health care professionals understanding and perspective of the relationship between the human mind and body. It is noted that this connection will act as an important means in the advancement of interventions that will promote health.