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Browsing by Subject "Brand name products"

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  • Item
    Aspects of Chinese consumer behavior in buying foreign branded product : a case study of Dove Chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi Province, China
    (Assumption University, 2011) Wu, Rui
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    Brand positioning of extruded snack; : an application of multidimensional scaling approach
    (Assumption University, 2004) Panita Chantayasakorn
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    A comparative study of repurchase intention concerning luxury products between Thai and Chinese customers
    (Bangkok : Assumption University, 2015) Di, Sun
  • Item
    A comparative study on Chinese and Thai consumers in term of brand loyalty variable
    (Bangkok : Assumption University, 2008) Dan, Hu
  • Item
    Consumer's trust in a brand, perceived brand value and their relationship with brand loyalty : a case study of saras milk brand, Bikaner, India
    (Assumption University, 2005) Pooja, Nagpal
  • Item
    Customers' perceptions toward brand loyalty of low-cost airlines
    (Assumption University, 2007) Kochakorn Santsumphankul ; Taminee Shinasharkey
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    The effects of virtual communities on brand equity
    (Assumption University, 2010) Punnaluck Satanasavapak ; Assumption University. Martin de Tours School of Management and Economics
  • Item
    The examination of brand trust and perceived risk in the relationship between consumer satisfaction and brand loyalty : a study of a leading Shampoo Brand in Thailand
    (Assumption University, 2006) Kanjana Pinthaveekiat
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    Factors affect brand choice selection for and Internet service : case study of individual users in Bangkok
    (Assumption University, 2000) Ratima Piensirikul
  • Item
    Factors affecting brand loyalty of Shampoo teenager consumers in Bangkok
    (Assumption University, 2008) Kanhatai Wongbunditjaroen ; Krisda Tanchaisak
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    Factors that impact brand loyalty of Shampoo among teenagers in Bangkok
    (Assumption University, 2001) Varangkana Kongphanitkul
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    The impact of brand credibility and commitment toward buying decision : a case study of Olay facial skin care brand
    (Assumption University, 2006) Kornvipa Chaichitamorn
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    The impact of customer-based brand equity on revisit intentions : an empirical study on business and leisure traveler at five Shanghai budget hotels
    (Assumption University, 2010) Yaqian, Zhou
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    The important factors that influence on building brand loyalty towards Chang' an car brand in Xi' an City, Shaanxi, China
    (Bangkok : Assumption University, 2014) Zhaoyang, Li
  • Item
    Non-price factors influencing female university students' behavioral intention towards the purchase of counterfeit brand name apparels in Bangkok Metropolis
    (Assumption University, 2007) Somboon Assawasiriwong ; Krisda Tanchaisak
  • Item
    Police.
    (Assumption University, 1984)
  • Item
    The relationship between VALS and brand benefits with brand preference for Dove personal care products
    (Assumption University, 2006) Ploykaew Nakaket
  • Item
    The relationship of brand equity factors and Thai parents' satisfaction toward children development school : a case of Gymboree
    (Assumption University, 2009) Chatthamon Chitpakdee ; Thanawan Phongsatha
  • Item
    The study of relationship of strategies related to customer relationship management (CRM) on brand loyalty toward the current users of advanced info service (AIS), Bangkok
    (Assumption University, 2003) Kangsadan Yanyongkasemsuk
  • Item
    A study of the relationship among perceived quality, country-of-origin, brand loyalty and brand equity of Li-Ning, Chinese footwear in Nanjing, people's republic of China
    (Assumption University, 2010) Li, Lu

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