Browsing by Subject "Communication"
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ItemAcademic Use of Forums in eLearning - Perceptions, Findings and Truths( 2015-07) Nagi, KuldeepForums or threaded discussions are one of the most commonly used tools in online teaching. They provide a facility for asynchronous discussion on a particular topic or issue over an extended period of time. Students enrolled in eLearning courses are able to reflect upon their ideas before sharing them with others. eLearning is gradually becoming an alternate way of study for most young people who prefer to use the Internet, portable devices and digital media. While eLearning offers many advantages, it is often seen as faceless media that does very little to enhance social interaction, discussion or collaboration. Online interaction in eLearning courses becomes more restrained in countries where educational systems fail to prepare students to asking questions or sharing their ideas. This paper discusses tools for online communication, paying particular attention to the use of forums provided within a Learning Management System (LMS). This paper shares few perceptions, truths and findings about forums based on the data derived from Moodle “Reports” and logs of 4 online courses offered in a Information and Communication Technology (ICT) program at a local university. It evaluates the use of forums in terms of educational pedagogy and its advantages and limitations in a cultural context. This paper will be of use to those who value the forums as collaborative communication tool in virtual learning environments and how their usage could be measured and enhanced.
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ItemAttitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS( 2009-12) Boonlert WatjatrakulEducational institutions deploy email and short message service (SMS) to maintain efficient communication with their students. This research examines factors influencing students' attitudes toward using SMS and email, and compares the differences in the proposed factors between email and SMS. The results show that information richness and mobility affect students' perceived utility of email and SMS while information privacy and perceived utility affect the students' attitudes toward using email and SMS. Social pressure has found no impact on the research model. Students also perceive that email provides rich information and utility higher that SMS but SMS possesses mobility more than email. In addition, students have attitudes toward using email more that SMS to maintain communication with their institutions. The paper concludes with a discussion of findings, implications and limitations.
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ItemCommunication satisfaction, employee engagement, job satisfaction, and job performance in higher education institutionsThis quantitative study investigates the relationships and impacts of communication satisfaction, employee engagement, job satisfaction, and job performance in higher education institutions in Thailand. Survey data were collected from 400 faculty members and staff who work in public and private universities in Thailand. The results from simple and multiple regression analyses show that communication satisfaction has a positive impact on job satisfaction and employee engagement; job satisfaction has a positive impact on employee engagement and job performance; and employee engagement has a positive impact on job performance. However, there is no evidence supporting a significant relationship between communication satisfaction and job performance.
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ItemDesigning and implementing ODI to improve communication and coordination: a case study standard manufacturing Co., Ltd., secretarial section( 2016) Wantida Khumtong ; Sirichai PreudhikulpradabThis is a research project with a proposed ODI to improve the communication and coordination between the secretarial section and other departments. The researcher designed an appropriate OD Intervention to improve communication and coordination. The first intervention was designing a manual and provided training to the departments who coordinated directly with the secretarial section. The second intervention involved communication training for the secretarial section. This study used quantitative research method. It consisted of two sets of questionnaire used for secretarial section and other departments. The statistical analysis was applied to analyze the data to obtain the mean, percent, and standard deviation. T-Test was used to measure the effect of the OD interventions between the pre and the post sessions. The OD interventions were implemented in three weeks. The results of the findings reveal that the designed interventions significantly impacted communication and coordination between secretarial section and other departments. The training for improving communication skills at secretarial section also had a significant effect.
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ItemEnhancing customer satisfaction of a graphic design firm in Chengdu, ChinaThis research applies a mixed method, which aligns with qualitative and quantitative research. The major research objective is to study the factors affecting customer satisfaction in the graphic design industry in Chengdu, China. It was carried out in Chengdu Golden Wave Advertising Company. The research instruments are questionnaire and interview, and the sample size is 103 respondents. Multiple linear regression was used as the inferential analysis to test the hypotheses and interviews were applied to support and confirm quantitative results. It can be concluded from the research findings that all five factors, which are product quality; communication, service quality; price, and teamwork, have a significant impact on customer satisfaction. Therefore, for recommendations, the company needs to provide high-quality products at reasonable prices, provide customers with quality services, and achieve the best results through team cooperation and communication to enhance customer satisfaction.
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ItemA factor analysis on ideal leadership characteristics among young MBA students: a case study of international MBA program in Assumption University( 2016) Raoufian, Mohammad ; Sirichai PreudhikulpradabThis survey research used the quantitative approach and examined four variables, consisting of self-awareness, communication, trust, and team-building literature review. This study was conducted at Assumption University of Thailand, Hua-mak campus among current international MBA program students who were employees in different organizations in Bangkok. for analyzing the gathered data, analysis descriptive statistics and factor analysis were used to find out the perception of respondents, specifying the characteristics that were appropriate for grounding up as leadership development program, and then determined the priorities of these characteristics that could be fitted for proposing LDP. The procedure and finding of this study as the model can be used for schools of management, related training institutes, and organizations that would like to design and implement LDPs for their employees to train current or future leaders.
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ItemFactors Influencing the Resistance to Organizational Change Among Employees in Thailand: A Generational Perspective( 2018-05-25) Dares WannasookThe research aims to explore the influence of employee participation, motivation, trust and communication on employee resistance to organizational change. The study also explores the degree to which the relationships are moderated by the generational differences (baby boomer, generation X and Y). The rapid growth of the new technological advancements and new processs of work is inevitable. Organizational change occurs from both internal and external factors, which causes complicate responses from the organization’s employees as active support or active resistance. The theoretical framework was based on various research that contributed to the understanding of resistance to organizational change and how the generational influence happened. The study employed a quantitative research method and a five point Likert-scale was used to measure the variables employee participation, motivation trust, communication and resistance to change. The sample comprises of 300 employees from various departments in a few logistic organizations in Thailand. The results of the study indicated there were significant influences of these factors on the resistance to change.
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ItemFactors relating to turnover intention of medical sales representatives of BDSH Thailand Ltd.( 2018) Piyathida Praditbatuga ; Oranich PhakcharoenThis research aims to study whether job satisfaction in terms of Pay, Promotion, Supervision, Fringe Benefits, Contingent Rewards, Operating Conditions, Coworkers, Nature of Work, and Communication has a relationship with turnover intention of medical sales representatives in BDSH Thailand Ltd. The questionnaire was used as a research instrument to collect data. The data was collected from all 230 medical sales representatives in BDSH Thailand Ltd. Pearson’s correlation analysis was used to test the research hypotheses. The results of this research revealed that turnover intention had a very low positive relationship with pay, promotion, and contingent rewards of medical sales representatives in BDSH Thailand Ltd. In addition, supervision, fringe benefit, operating procedures, coworkers, nature of work, and communication did not have a relationship with turnover intention of medical sales representatives. This finding contrasts with many previous research studies which found a strongly negative relationship between job satisfaction and turnover intention. This may be because of the characteristic of medical sales representatives in BDSH Thailand may different from other jobs. Medical sales representative in BDSH Thailand face pressure from their job requirement for volume of minimum sales per month. Therefore, Pay, Promotion, and Contingent reward may not be the factors that influence their intention to leave the company.
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ItemImproving service quality of the restaurant staff: a case study of Deutsches Eck pub & restaurantThis study focused on improving the service quality of the restaurant staff in terms of communication, assurance and responsiveness at Deutsches Eck pub and restaurant. The researcher conducted the survey of the restaurant service by using questionnaires with 35 selected customers and conducted the interviews with two managements in the Pre-ODI and Post-ODI phases. Interview data was used as qualitative data. Mean and frequency were used as the quantitative data from the questionnaire. Paired Sample T - Test was used to determine the initial impact of ODI in improving the service quality in terms of communication, assurance and responsiveness. After the implementation of the OD interventions to 14 service staffs, those activities were found to be effective. The customers were more satisfied with their expected service in the restaurant. there was significant difference between the Pre and the Post ODI on communication, assurance and responsiveness. Thus, the continuous development is leading the restaurant service to go beyond customer's expectation.
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ItemThe key antecedents of shared vision : a case study on an industrial estate developer in Thailand(Assumption University, 2014) Srobol Smutkupt ; Assumption University. Martin de Tours School of Management and EconomicsVision serves a critical role in today's organizations. A successful shared vision paints a bright picture for the future of the organization. Most organizations have their own corporate vision. However, making a corporate vision become a shared vision is challenging for management. The main objective of this research was to examine the key antecedents of shared vision. Based on literature, there are many factors that contribute to shared vision. However, not many empirical studies have been conducted in this area. The results of the research revealed that three factors including affective commitment, intrinsic motivation and effective communication were identified as the key antecedents of shared vision. The findings provide significant implications for the organization to understand the importance of affective commitment, intrinsic motivation and communication. Management and HRM should focus on positive activities and practices in order to enhance these factors in the organization.
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ItemOrganization development interventions to improve leadership, communication, support, career development and justice of Generation Y & Z: a case study of ChinaThis research is mixed-method research aiming at identifying and prioritizing the Organization Development interventions to improve leadership, communication, training & development, support, and justice. Research design, data and methodology: The research also utilizes a needs assessment to examine the differences between the current and expected situations. The target respondents comprise generation Y and Z from both Zhejiang province, China. During the COVID-19 period, the researcher obtained 22847 responses from Zhejiang province, using convenient and purposive sampling. Results and conclusions: The quantitative findings show a significant difference between the current situation and the expected situation regarding leadership, communication, training & development, support, and justice (p < 0.05). According to the PNImodified value, the top three dimensions needing improvement are justice, support, and communication. The five open-ended questions' coding results revealed that respondents were dissatisfied with their organizations' five dimensions' current situation.
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ItemA proposed improvement plan on competencies and skills using generative analysis approach: a case of the staff of the Office of Graduate Studies Assumption University of Thailand( 2020) Kalashami, Farzin HassanzadehThe employees’ success at the workplace depends on their competence and skills to match job needs and make significant achievements to the institutional goals. The competency of employees within institutions depends on the knowledge, skills, and experience. The study focused on the identification of an improvement program on employee competency and skills within the office of graduate studies. The study demonstrated that the graduate school of business management plays an essential role in ensuring the employees attain the right competency and skills. The study employed a phenomenology approach as a part of qualitative research, using in-depth interviews for data collection, contents analysis, and interpretation. The key variable of the study included abilities on problem-solving, decision making, communication, teamwork, adaptability, and customer focus. The data analysis demonstrated varied results on the components depending on the measured variables. The findings indicated require action to improve employee competency, skills, and job performance. The office of the graduate studies improvement plan (OGSIP) focused on each analyzed component and was essential to improve the competence and skills of the employees within the institution. The framework of the improvement plan includes preparation and assessment, planning, implementing, and monitoring. Further studies recommended comprise the research on advancing performance improvement plans and the involved challenges.
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ItemA Survey of Technologies and Trends for On-line Communication, Teaching and LearningWith so many technologies available today to help support and promote an institution’s campus culture, students and instructors feel overwhelmed with what they should use for enhancing communication. Trends like “Facebook”, “Twitter” “Google +”, “Skype”, You-Tube” and “Line” are making the rounds in education, but what do these trends means for instructors and students, and how are they affecting teaching and learning practices and communication? For example, if smart devices and applications are popular among students, which ones are most popular, and why does this matter? And if emails were all the rage in the last few decades, what are the new modes of communication in the coming years? From having a good social media strategy to planning for better communication, there are at least a dozen or more technologies that every Thai university campus should plan for immediately. Many of these technologies may seem simplistic, but they can get caught in the campus policies and politics if ICT teams are not careful; for example, providing high-speed 3G/4G networks that can support multiple devices, or offering 24x7 ICT support to instructor and students. Some of the other trends mentioned in this paper may seem like frivolous, such as a targeted social media or learning analytics, but they are not only critical for enhancing communication for teaching and learning but also relevant for attracting prospective students. Are there trends the Thai campuses are missing or perhaps trends they don’t see necessary to invest and implement? This paper traces the history of various technologies and identifies different strategies for enhancing communication for teaching and learning.
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ItemThriving social network for communication on eLearning: exploring gender differences in attitudesThe main objective of this study was to survey online students’ attitudes towards communication for eLearning on social network sites. This online survey resulted in 896 valid responses. The statistics for interpreting were percentage, mean, standard deviation, t-test independent and one-way ANOVA. The average score of the attitude towards using eLearning on social network site was positive (4.23 out of 6, SD=1.10). The findings confirmed that the most popular among social network sites was Facebook. It also found a statistically significant difference between genders’ attitude, where by the female attitude scored higher than male, and both being positive. The highest attitude earned from the survey concluding students believed that social networks support eLearning potential (4.31 out of 6, SD=1.30). There was a statistically significant difference in attitude for participants who had varied experiences using eLearning. Participants who were experienced in both formal and informal eLearning showed a higher attitude towards eLearning on social network sites as opposed to participants who used informal eLearning only.