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Browsing by Subject "Consumer behavior"

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  • Item
    Affordable Asian upscale urban destination images as perceived by potential Thai outbound travelers
    (Assumption University, 2002) Jittinart Ngarmusawan
  • Item
    An analysis on credit card users' spending behavior : a case study on employees of Thai Airways International Public Co., Ltd
    (Assumption University, 2004) Areenuch Juthaphet ; Chamnong Jungthirapanich
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    Aspects of Chinese consumer behavior in buying foreign branded product : a case study of Dove Chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi Province, China
    (Assumption University, 2011) Wu, Rui
  • Item
    Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China
    (Assumption University, ) Wu, Rui ; Assumption University. Graduate School of Business
  • Item
    Attitude and buying behavior of buyers through direct mail advertising
    (Assumption University, 2002) Waranuch Chongsakvittayasarn
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    Bahavioral responses towards purchase decision on vitamins and dietary supplement products : a selected study on Bangkok market segment
    (Assumption University, 2000) Wareewan Nagadhana
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    The brand meaning of Bank of Ayudhya : an application of structural equation modelling (SEM)
    (Assumption University, 2008) Pulikkiel, Roshan Joy
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    The changing face of Thai tourist decision-making and, consumption responses and behavioral changes post-COVID 19
    (Assumption University Press, 2020) Hassan, Saif ; Batra, Adarsh
    The global pandemic “COVID 19” has created a crisis by crippling the whole world, nations in it, and its living beings as well. During this pandemic, many Thai Tourists were affected which brought a change either demographically, through psychographic, or brought upon behavioral changes. People got affected by this problem and it has put fear inside many Thai consumers for them to travel back again. This research aimed to understand the Thai tourist nature of traveling post-COVID, including the understanding of Thai consumers' feelings and expectations to travel back again. The researcher used a mixed-method mostly focusing on the qualitative data through an in-depth interview with 11 participants and a short online survey was distributed among 17 participants to understand on what level in-depth interview provides clarity. In-depth interview results were analyzed with thematic analysis and quantitative data were analyzed with google form graphs. Results showed that Thai tourists believe the tourism sector for inbound and outbound will be booming again but it all depends on the act of tour operators, government, and the local community. This study will be helpful to understand the expectations, needs, and interests of consumers and what precautions should be taken to make Thai again post Covid-19.
  • Item
    Chinese consumers' willingness to buy foreign products under the influence of consumer ethnocentrism and animosity
    (Assumption University, 2004) Xu, Jian
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    The cognitive, affective, and conative relationship: a case study of logistics outsourcing for LPG Autogas Stations in Bangkok Metropolitan Region, Thailand
    (Bangkok : Assumption University, 2015) Nutthapatsorn Yutthana
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    A comparative assessment of American and Chinese tourists' satisfaction levels of Thailand as a destination
    (Bangkok : Assumption University, 2007) Chanidawan Poonsiripong
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    A comparative investigation of factors influencing DVD movies purchases between youths and adults in Bangkok
    (Assumption University, 2004) Pichit Saprangpon ; Chamnong Jungthirapanich
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    A comparative study of buyers' purchase intentions toward Lenovo Notebooks between Chinese customers in Kunming and Thai customers in Bangkok
    (Bangkok : Assumption University, 2009) Yu, Zhou
  • Item
    A comparative study of consumers' perception about brand equity of two shampoo brands : Pantene and Dove
    (Bangkok : Assumption University, 2003) Krissana Choosakchinakun
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    A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention
    (Bangkok : Assumption University, 2008) Nongnuch Likitsuwannakool
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    A comparison of consumer buying process between domestic and foreign brand names in fashion industry
    (Bangkok : Assumption University, 2001) Ladda Kovitthammakorn
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    A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers
    (Assumption University, 2007) Sirion Chaipoopirutana ; Assumption University. Martin de Tours School of Management and Economics
    This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of MR.. T CU3tomers.
  • Item
    Consumer behavior and satisfaction of consumers of Nescafe and Moccona
    (Assumption University, 2002) Nassatorn Sirigulpradid
  • Item
    Consumer perception of jasmine tea
    (Bangkok : Assumption University, 2014) Kamolphan Ruengdej ; Kamolnate Kitsawad
  • Item
    Consumers' switching intention from Tesco Lotus
    (Assumption University, 2008) Worawoot Limvisitskul ; Patricia Arttachariya

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