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Browsing by Subject "Consumers' preferences"

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  • Item
    Country-of-origin's effect on consumer's perception of a product : a case of Digital Single-Lens Reflex Camera (DSLR)
    (Bangkok : Assumption University, 2009) Sunthana Jaruphandh ; Asawin Wichayachakorn
  • Item
    Customers' buying behavior and satisfaction of house brand products : a case study of the "Super Save" house brand in Bangkok
    (Assumption University, 2004) Suteera Savanaphakdee
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    The effect of bundle frame on purchase intention and customer's reservation price
    (Assumption University, 2008) Issara Titheesawad ; Phassawan Suntraruk ; Assumption University. Martin de Tours School of Management and Economics
    This paper examined the influence of bundle frame, the presentation format of products within the bundle, on customers purchase intention and reservation price. The results from a laboratory experiment indicated that purchase intention was higher when the bundle price was presented in segre- gated form than an integrated one. However, presenting discounted price in segregated form posed negative impact on customers reservation price. In a segregated price framing, the discount prices of individual products are unambiguous resulting in customers inference that the product is cheap, thus, they will decrease the price that they are willing to pay (or reservation price) for the products in the future. On the other hand, in the integrated price framing, there is an ambiguity about the cost of each individual product , the inference that the price of individual product is low will not occur. Thus, the reservation price of customers who are presented with the segregated price framing is lower than those with integraled price framing.
  • Item
    The effect of country-of-origin image on brand equity for Sony Electronic Products in Bangkok
    (Bangkok : Assumption University, 2015) Tanaka, Ran
  • Item
    The effects of bundle composition, price, framing and familiarity on bundle's purchase intention
    (Assumption University, 2003) Issara Titheesawad
  • Item
    The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention
    (Assumption University, 2004) Issara Titheesawad ; Thongdee Kijboonchoo, jt. auth. ; Assumption University. Martin de Tours School of Management and Economics
    This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed. Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase intention. The finding also showed that there exists an interaction effect between price levels and frames of bundling.
  • Item
    An examination of the 'Country-of-Origin' effects on perceived product quality of Bangkok consumers for Saloon cars
    (Assumption University, 2004) Xin, Wang
  • Item
    Factors affecting consumer's perceived importance for various product forms of furniture : a study on dining table
    (Assumption University, 2004) Attaphol Kittiakrastien
  • Item
    Factors influencing consumer's purchasing intentions of luxury goods
    (Assumption University, 2007) Pannarai Tuncharoenpanich
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    Influence factors of consumer's attitude towards IBM notebook computer
    (Assumption University, 2004) Supitcha Songsuwon
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    The influence of brand name and country image on Thai consumers' perceived quality of selected products of Thai leather goods industry
    (Assumption University, 2004) Kornkanok Apiraxdechachai
  • Item
    Influence of store environment on various aspects of female customer purchase behavior
    (Bangkok : Assumption University, 2001) Vaethinee Charnsirisakskul
  • Item
    A study of "relationship between store attributes and store loyalty of Carrefour Petchkasem branch"
    ( 2004) Prapaipak Puthiyothin
  • Item
    A study of factors related to consumers' purchase decision of premium beers
    (Assumption University, 2007) Kittikun Vorrakittivanich ; Patricia Arttachariya
  • Item
    A study of perception of service quality of SFX Cenema and its relationship with customer behavioral intentions
    (Assumption University, 2003) Kanittha Yongparpat
  • Item
    A study of the relationship between factors influencing the overall evaluation of extension : a case study of Nivea brand and its extended brand (Nivea Bath)
    (Assumption University, 2004) Papone Pawapootanont
  • Item
    A study of the relationship between memory, attitude, perception and consumption situations toward Thai consumer's behavioral intention of local and global brands of beer in the Bangkok area
    (Assumption University, 2003) Noppamas Suwannasri
  • Item
    A study of the relationships between marketing mix elements, brand equity, and customer loyalty of intel customers in Bangkok
    (Assumption University, 2006) Sahassa Inthaiwong
  • Item
    Thai consumers' brand preference towards Pepsi Max and Coke Zero : a qualitative study
    (Assumption University, 2008) Warintorn Phanichkul

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