Browsing by Subject "Country image"
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ItemThe factors influencing parents' intention to send children aged between 8-18 years old to study in UK boarding schoolsChildren’s education is the most important decision for parents who would like to select the best school for their children. Therefore, parents are the most influential factor over their children’s education. Thailand currently faces with the problems in education. According to the report of 2016 World Economic Forum, the rank of Thailand’s education dropped from 86 to 90 in 2015. This study aims to investigate the factors influencing parents’ intention to send children to study abroad in UK boarding schools by using the factors from previous studies in different countries. The researchers used online and offline questionnaires to conduct the research on 389 respondents who are parents and have intention to send their children to study abroad. The limitation of this research is that it focuses only parents of children in a certain age group or children aged 8-18 years old living in Thailand. The finding suggested all four variables factors: Country Image, Personal Growth, Social Factor and Cost and Durations significantly influence parents’ intention to send children to study in UK Boarding schools. In conclusion, this paper found that Personal Growth is the most significant influence on parents’ intention to send their children to study in UK boarding schools.
ItemThe Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, ThailandNowadays Korea is well known by its popular culture, such as, TV dramas and pop music, called as "Korean Wave", which the Korean government has considered as soft power for enhancing exports. This study aims to investigate the impact of Korean wave on the purchase intention of Korean cosmetics. Korean wave in this study consists of three variables which are sympathy and empathy induced by Korean dramas, the attractiveness of Korean celebrities. The country image of Korea, brand awareness and brand equity of Korean cosmetics are also examined as mediating variables. 398 data were collected from women in Bangkok and Chonburi, Thailand. They have experienced Korean wave. A survey questionnaire method was employed. Pearson correlation was used to test the hypotheses. The results show that Korean wave has a positive impact on the country image of Korea, and positive country image can increase the purchase intention of Korean cosmetics. Thus, Korean wave can be a soft power of Korea which can promote country image and exports. These findings can be used as guidelines for the Korean government and Korean companies for sustainable growth of industries related to Korean wave.
ItemThe impact of Korean wave on the purchase intention of Korean cosmetics of Thai people in Bangkok and Chonburi(Bangkok : Assumption University, 2015) Son, Sunmi