Browsing by Subject "Covid-19 pandemic"
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    Covid-19: factors that impact on employee performance when working from home
    ( 2022) Thitaporn Kunamart ; Mai, Le Thi Anh
    In the time of Covid-19 pandemic period, working from home (WFH) has proven an effective countermeasure overcome the spread of disease, while enable the business continuation. The purpose of this study was to identify the motivation factors that impact the performance of employees while working at home during the pandemic.Method/Approach: The in-depth interview was conducted with 10 respondents from three countries (Thailand, Japan and Vietnam) of different age, educational level, geography, and occupation, who have more than a year of experience switching between working from home and working in an office Findings: Environment, time management, and reward are the major factors that have a significant influence on working performance; additionally, labor intensity and job security are the variables that have the weakest relationship with employee performance when working from home respectively. The researchers also gave several implications to enhance employee performance for both organizations and workers based on the study results.
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    Handling Covid-19 pandemic crisis to sustain the hotels business
    (Assumption University Press, 2020) Suanghatai Trongjitraksa ; Batra, Adarsh
    Crisis management is a necessary factor in successful digital tactics. In the crisis period, the hospitality industry needs to think wisely to develop a prevention plan quickly, communicate with employees and guests, and make critical shifts to successful revenue management and digital strategy. The study aims to understand the impact of Covid-19 on the hotel industry and to summarize how hotels handle with this pandemic situation. As well as, this study is focusing on what kind of prevention that hotels use to handle with Covid-19 pandemic, what are the recovery process and plan that hotels use to sustain the business after the crisis, and what strategies hotels applied to manage within the organization. The researcher chose a qualitative method with an in-depth interview to collect information from asking 15 questions. The data was collected from eight hotels based in Bangkok and Chonburi province with nine managers. The collection data doing were done from June 22, 2020 to July 8, 2020. The Thematic Analysis technique was applied to analyze. According to this study, the researcher found that Artificial Intelligence is very helpful for back of the house of hotel for productive, validity and capacity and Keep in touch to customer is very necessary to remind them and not forget them. They will feel impress with every massage, email, and call from hotels.
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    The impact of political events and Covid-19 pandemic on return volatilities of 3 sectors in the stock exchange of Thailand during 2019 to 2021
    (Bangkok : Assumption University Press, 2021) Samitanan Dumdoung ; Witsaroot Pariyaprasert ; Nawaporn Vimolphattanatham
    The objective of this paper is to study the impact of political events and Covid-19 pandemic on return volatilities of the sectorial stock market in Thailand. The researcher specifically used ARMA model for main equation and one EGARCH model for the volatility equation. This model is applied to the daily returns relevant to three selected sector indexes of stock exchange of Thailand from 25 March 2019 to 24 March 2021. To test the effect of political events and Covid-19 on banking sectors, consumer product sectors, and service sectors indexes stock market return volatility. The results show that both political events and Covid-19 pandemic have significantly affected on return volatility of the selected sector indexes. However, the return volatilities of Service sector are not affected by Covid-19 pandemic. Results show that political events and Covid-19 pandemic significant effect on return volatility of Bank sector index continuously 3 days of the delay effects of the situations. In addition, violent protest and Thai general election have positive impact on return volatility. It refers that the stock was more volatized. The volatility of the sectorial index of consumer product was affected by Covid-19 pandemic. In part of political events, student’s protest has affected continuously 3 days. And other political events have significant effect on second and third day after the situation. Meanwhile, all of situations have negative impact, except student’s protest. Furthermore, results confirm that main three political events and Covid-19 pandemic have stronger effect on return volatility of selected sector index stock market in Thailand.