Browsing by Subject "Creativity"
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    An exploration of problem-solving style through the lens of psychological climate, cognitive style and idea style measures
    (Bangkok : Assumption University, 2023) Clapp, Ray ; Vorapot Ruckthum
    There is a growing interest in a more inclusive conception of the activity of the ‘change process’ (person, product, process and press) particularly the aspects of the creative sub-process concerned with person and product. The variables Cognitive style and Idea style, have a common heritage that is rooted in a dichotomy concerned at one end with ‘adaption’ (improvements) while at the other end with ‘innovation’ (novelty). These characteristics have been used to describe the ‘creative concept’ where to date the emphasis has been on the pole concerned with ‘innovation continuum’. The pole is hence also concerned with adaption, but while the pole being a necessary and central aspect of both variables has nevertheless received relatively little attention. In this study, the primary objective was therefore to evaluate the coherence of Kirton’s ‘cognitive style’ measure of adaptive – innovative behavioural preferences with the measures of Idea styles. Therefore, another related objective was to evaluate the relationship between the cognitive style and ‘psychological climate’, consisting of ideas generated and problems identified as sub-components. The results show the ‘innovative pole’ of cognitive style is significantly related to both innovative idea style and the quantity of ideas generated (it is also explicitly supported by the facets of the personality variable ‘openness’). However, while a negative relationship between cognitive style and the adaptive style of ideas is a central aspect of Kirton’s cognitive style theory, no significant negative relationship was found. Instead, the adaptive style of ideas has a positive relationship to a factor within the measure of psychological climate or ‘the opportunity to contribute to change’. These findings position Kirton’s cognitive style measure as primarily in the domain of ‘personality’ and only partially coherent with the domain of ‘idea style’ the latter a carrier, rather than ‘a component of style’. Furthermore, while the variables of cognitive style and psychological climate show no significant relationship, they provide differential support to the ‘first two stages’ of the change process.
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    Creative problem-solving in countries east and west: some organizational implications
    ( 2019) Clapp, Ray ; Vorapot Ruckthum
    Creativity and creative problem-solving are supported by two different cognitive styles, one concerned with adaption (doing things better), and the other with innovation (doing things differently). The current preoccupation with innovation would appear to favour western countries where a more innovative cultural bias exists. Furthermore, countries from the East would appear disadvantaged due to a similar bias towards adaption. However, organisations to sustain success need a diversity of style irrespective of the significance of any social or organisational leadership bias towards a single style. The pursuit of a dominant single style, be it adaption or innovation, leads to a diminishing organisational performance albeit by different routes.
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    Diversity, creative style and problem-solving : a discussion of outcome and organizational implications
    (Bangkok : Assumption University Press, 2022) Vorapot Rucktum ; Clapp, Ray
    If innovative change is followed by more innovation, costs tend to rise, and the organisation moves towards a more chaotic form. The opposite occurs where innovation is avoided, adaptive ideas predominate, and organisations move towards a more predictable form with low differentiation between competitors. By continuing with either style to the point where profitability is affected, the organisation moves towards the lower end of performance ranking for the sector albeit by different routes. To avoid this position, it is necessary to have enough stylistic diversity available to the team or the organisation to both generate ideas and make decisions that offer a situational advantage. Without such diversity, a diminishing organisational performance can be expected.
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    Factors affecting the development of Chengdu Kuanzhai cultural and creative industry investment group co., Ltd
    (Bangkok : Assumption University, 2022) Liu, Qiaochen ; Somchai Tantasanee
    This article employs mixed-method research aiming to determine the factors affecting and improving the development level of Chengdu cultural creative industry in Sichuan Province. The research site is Chengdu Kuanzhai Cultural and Creative Industry Investment Group Co., Ltd. The population is made up of company personnel, a total of 130 people, and the sample size is 100 respondents. Research respondents include company managers and employees at staff level. The research instruments include the questionnaire for the quantitative research method and the interview for the qualitative method. The data analyses comprise of multiple linear regression for quantitative analysis and content analysis for qualitative analysis. The research findings show that creative talents, creativity, technology, intellectual property and culture have significant influences on the development of cultural and creative industries in Chengdu, China.
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    Tuning creativity through eCartooning: a successful blended learning process
    (The International e-Learning Conference “Empowering Human Capital Through Online Learning Technology”, 2011) Poonsri Vate-U-Lan
    This paper considers the issues of how to augment student creativity in the blended learning environment of Internet-based digital cartooning or eCartooning and, secondly, the eCartooning characteristics required in implementing such a learning project. The phrase, “Internet-based digital cartooning or eCartooning” refers to online applications which provide the scope for creating, developing, editing, sharing and distributing cartoon stories on the Internet. “ToonDoo” was selected as a pilot web application for this quasi experimental research because of its flexibility and potentiality. The population was all graduate students studying at a selected university in Bangkok, Thailand. The data collecting instruments were 1) an online creativity self-assessment 2) tutorials of eCartooning and 3) a survey of opinions about using eCartooning. The data were analyzed using means, percentiles and paired-samples t-tests. The findings were described both in qualitative and quantitative format. On comparing pre- and post-test scores of creativity, it was found that the creativity scores increased after using eCartooning for two months. The features of web 2.0 technology which were integrated with ToonDoo have significantly generated this form of blended learning.