Browsing by Subject "Culture"
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    Authentic Leadership, Social Cognitive Theory, and Character Education: The Transforming of Theories into Practices
    (US-China Education Review B, 2012) Jerome Banks ; Nathara Mhunpiew
    Character development must balance academic achievement. International school environments are diverse and multicultural settings, containing a learning-focused culture. This investigation constructs the sophisticated elements of authentic leadership and the complexities of the social cognitive theory as factors that produce a practical approach to character development in international schools. The research referenced solidifies this claim by providing evidence to the significance of this theory-based approach. The propose of this study is to draw attention to the importance of character development, identify the fundamentals of authentic leadership theory and social cognitive theory approach as they relate to character development, and present a conception on how to promote character development in international schools.
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    Cultural Isolation as Depicted in Anita Desai's Bye-Bye Blackbird
    ( 2015) Ramnath Srinath
    Anita Desai’s Bye-Bye Blackbird,published in 1971, is a story mainly concerned with cross cultural human relationships. Dev and Aditand Sarah the British wife of Aditare the three major characters representing two sections of life. Adit, has ankinship to the western ways of life, especially, England, while Dev living in England, shows his revulsion towards the ways of European life and particularly of England. Sarah, Adit’sEnglish wife, even though Western and first world by birth, is portrayed by Desai as being weak, meek and docile.Adit, loves and longs to live in England but Dev loves India, while Sarah is caught in-between her natural self and her willing adoption of the foreign ways of life. The title of the novel refers to Adit’s final farewell to Asian immigrants in England when he leaves England to India for good. Since their background is rooted in the class society, which still exists in India and Hinduism in particular, there is an intense struggle; cultural conflict, isolation, immigration, exile etc. are common in twentieth century literature. Anita Desai has vividly depicted the predicament of expats and their life in a foreign country.
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    Cultures as determinants of innovation - an evidence from European context
    (Assumption University Press, 2017) Habisch, Andre ; Bing, Zhu
    Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in this study. The data are analysed through correlation test and multiple regression analysis. The correlation test highlighted the importance of low power distance, individualism and low uncertainty avoidance, and the multiple regression analysis revealed the importance of power distance and long-term orientation that foster innovation in Europe. Finally, limitations of the proposed theoretical architecture are discussed and potential consequences for further research are formulated.
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    An evaluation of cultural contents and activities in the general English textbook
    (Assumption University Press, 2016) Zar, Ei Thin ; Ramnath, Rajeevnath
    This is an evaluation of cultural contents and activities in the textbook, General English, published by the Curriculum Project, Thabyay Education Foundation, used in the migrant learning centers in the Thailand-Myanmar border. The evaluation was done to support Thabyay Education Foundation, a non-profit organization. General English has been adapted from Language in Use (1991) and developed for the post-secondary who are between the age of 16 to 25. This research was conducted to find out whether the materials were appropriate with regard to the social lives of the refugee students. The evaluation was done in four categories: topics, illustrations and activities. To evaluate these four categories, the researcher analyzed the textbook and interviewed the participants. The interviews were conducted with 15 participants from three different learning centers in three different refugee camps. The findings reveal that the subject content of the material is generally appropriate and potentially engaging to the young adult Myanmar migrant learners.
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    Factors affecting the development of Chengdu Kuanzhai cultural and creative industry investment group co., Ltd
    (Bangkok : Assumption University, 2022) Liu, Qiaochen ; Somchai Tantasanee
    This article employs mixed-method research aiming to determine the factors affecting and improving the development level of Chengdu cultural creative industry in Sichuan Province. The research site is Chengdu Kuanzhai Cultural and Creative Industry Investment Group Co., Ltd. The population is made up of company personnel, a total of 130 people, and the sample size is 100 respondents. Research respondents include company managers and employees at staff level. The research instruments include the questionnaire for the quantitative research method and the interview for the qualitative method. The data analyses comprise of multiple linear regression for quantitative analysis and content analysis for qualitative analysis. The research findings show that creative talents, creativity, technology, intellectual property and culture have significant influences on the development of cultural and creative industries in Chengdu, China.
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    Illustrated packaging of chicken Masman curry with Durian
    (Assumption University Press, 2015) Piyanat Dabbhasuta
    Packaging design for Durian Masman Curry using Thai pattern and Wood cut inspired graphic to convey East-West Style.
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    The influence of culture, gender and academic achievement on foreign language anxiety
    ( 2016) Angsana Chanak
    Although a multitude of research studies have been conducted on communication anxiety, studies investigating cultural factors and communication anxiety from both a reading and writing perspective are limited. To help educators, the present study compared students from Thailand and the People‟s Republic of China (PRC) at an international university, in order to discover if culture, gender and academic achievement are significantly related to reading and writing anxiety. The results indicated that overall reading anxiety was not significantly different for Thai and Chinese students but an inclusion of gender shows that Chinese male students experienced more reading anxiety compared to Thai male students but Chinese and Thai female students showed no differences. In addition, Chinese students who possessed a lower grade point average (GPA) displayed higher overall reading anxiety. Writing anxiety was manifested overall, more by Chinese students than Thai students and an in-depth analysis revealed that the somatic dimension was more for Chinese students but the avoidance dimension was higher for Thai students. Furthermore, when gender was considered, Thai female students displayed more somatic anxiety compared to Chinese female students. Chinese male students on the other hand, had higher somatic anxiety and avoidance compared to the Thai male students. When grade point average (GPA) was included it was found that overall Thai students had better grades but still more avoidance compared to Chinese students with lower grades but more somatic anxiety.
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    Pragmatic awareness and its role in both teaching and learning English
    (Assumption University, 2017) Tassev, Valentin Valentinov ; Assumption University. Graduate School of English
    Broadly speaking, the following research study will examine critically the impact of local socio-cultural factors on the process of second language acquisition (SLA) among Thai learners of English. In particular, it will highlight that when learning a second/foreign language (L2), people often respond to certain expressions in the new language more engagingly if these expressions somehow represent a concept or an idea that people are familiar with or can easily identify with from the perspective of their own cultures. Throughout this research study, I am thus advocating for more pragmatic awareness, pragmatic competence and shared cultural knowledge among teachers and learners of English, as I believe it will help us interpret each other's intended meaning(s) better and inform us as teachers on how to conduct our teaching practices better when teaching the L2.
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    Promotional design for Zheng Zhou, China
    (Bangkok : Assumption University, 2019) Cao, Qing
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    Sculpting Ganesha and Shiva
    (Assumption University Press, 2015) Krairung Attanatho
    New and interpretative sculpting of Ganesha sculpture for aesthetic and new utility.
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    The shifting paradigms in second language research
    (Assumption University Press, 2009) Foley, Joseph A. ; Assumption University. Graduate School of English
    This paper first looks at the psychological oriented tradition in Second Language Acquisition (SLA) and in spite of the valuable contributions made, the number of shortcomings in the explanation of how people learn a language. There has been a shift in paradigm in terms of research into SLA in the last few decades, in that a more socially oriented explanation of language learning is seen as equally important for a complete account of how language acquisition and development takes place. Research into SLA from this perspective would involve looking at how contexts of learning differ, the cultural and social characteristics of learners in varying contexts, the needs for and attitudes towards the language being learnt in those contexts.
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    A study on the influence of Thai cultural factors on attitudes and perceptions of ADHD
    (Bangkok : Assumption University Press, 2021) Mason, Erick K. ; Varma, Parvathy
    The current research examined Thai cultural factors, such as religiosity, stigmatization of mental disorders, holistic thinking, and health locus of control towards attitudes and perceptions of ADHD, moderated by prior exposure to ADHD. The Thai translated scales Multidimensional Health Locus of Control Scales (MHLC), the SBI (Religious Beliefs/Practices), the Community Attitudes towards the Mentally Ill scale, the ADHD Stigma questionnaire (ASQ) (attitudes towards ADHD), Choi’s Analysis-Holism Scale, the ADHD Beliefs Scale-revised (perceptions of ADHD) were used for testing the model. The factor structure was examined via confirmatory factor analysis and reliability and validity were established initially before testing the model. Further, SEM was utilized to test the relationships between the aforementioned cultural factors and attitudes and perceptions of ADHD (n = 323). The results indicated significant relationships between cultural factors and negative opinions of ADHD. The current research aimed to contribute to the understanding of unique aspects of ADHD in Thailand. Future research may explore methods to increase knowledge of ADHD and reduce negative attitudes/perceptions of ADHD.
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