Browsing by Subject "Demographic factors"
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    A comparative study of teachers' perception of retention according to their demographic factors at Yunnan Normal University Business School in Yunnan Province, China
    (Digital Production Press, Assumption University, 2016) Jing, Zhao ; Yan, Ye
    The main purpose of this study aimed to compare the teachers' perception of retention according to their age, gender, marital status, major, education level, residence registration and income at Yunnan Normal University Business School, China in the academic year 2013-2014. A total number of full-time teachers at Yunnan Normal University Business School in Yunnan Province of China were surveyed for this study. The study utilized Frequency and Percentage, Mean and Standard Deviation, and The Independent Samples t-test to analyze the data. Dealing with the collected data, the study reported the demographic factors of teachers at the current school; identified the teachers' perception of retention at the current school; compared the teachers' perception of retention according to their demographic factors at the current school. The significant differences in teachers' perception of retention according to their demographic factors at Yunnan Normal University Business School in Yunnan Province, China were found by the study.
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    A comparative study of teachers' perceptions towards administrative support according to their demographic factors at three public high schools in Kyeemyindine Township, Yangon, Myanmar
    (Assumption University Press, 2018) Phyu, Poe Ei ; Banks, Jerome
    The main purpose of this study was to compare teachers’ perceptions of administrative support according to their demographic factors including age, grade level currently teaching and years of teaching experience at three public high schools in Kyeemyindine Township, Yangon, Myanmar. A total of 102 teachers from three public high schools in Kyeemyindine Township completed a survey questionnaire designed for identifying the teacher’s demographic factors and their perceptions towards administrative support. The questionnaire was adapted from the Methner Administrative Support Survey (MASS), developed and utilized in 2013 by Methner. This study was designed as a quantitative and comparative study. The data gathered from this study was analyzed using Descriptive Statistics (Frequency & Percentage, Means and Standard Deviation), One-Way Analysis of Variance (ANOVA) and PostHoc Multiple Comparison. The study discovered that there were significant differences of teachers’ perceptions towards administrative support according to their demographic factors in three public high schools in Kyeemyindine Township, Yangon, Myanmar. This study would give valuable insight into the role of administrative support in shaping teacher-principal relationships, school climate and student achievement. It reveals that administrators must make a greater effort to improve teacher-principal relationships through effective implementation of innovative instructional leadership approaches, such as classroom walkthroughs and professional learning development. Improved teacher-principal relationships can contribute to better instructional practices and enhanced student achievement.
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    Factors influencing customer purchase intention of fitness center membership:a case study of MBA students at Assumption University city campus
    (Assumption University Press, 2017) Nanthana Rujiramora
    The increase of fitness center market attracts the investors as the health conscious trend of Thais that boom in last couple years. Numerous new health care businesses are coming to the industry. To keep the leader status in the industry and achieve business goal by increasing profit, the existing companies need to know their customers very well and serve their needs completely. This study aims to determine which factors and criteria influence customer intention to purchase in fitness center membership in central Bangkok area which has three brands , namely Fitness First, TRUE Fitness and Virgin Active. The variables in this conceptual framework are purchase intention (dependent variable) and number of branches, brand image, activity class, facility, staff service quality, price and demographic factors (independent variable). This present study uses quantitative research method and used data gathered from survey questionnaire from 152 respondents who are MBA students at Assumption University City Campus. The multiple linear regression is used for analyzing the statistical relationship between independent variables and dependent variable. The results of the study shows that price is the most influencing factor toward customer purchase intention in fitness center membership, followed by facility and number of branches. The management team can use this results for improving their products and services to be top of mind brand and compete in the intense competition.
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    An investigation of Chinese new HSK test takers' learning motivation in Thailand
    (Assumption University Press, 2016) Yan, Ye
    This research aimed: (1) to identify the Chinese new HSK test takers' demographic factors including their gender, years of learning Chinese , studying school, family background and test levels; (2) to determine the levels of their learning motivation including the extrinsic motivation, intrinsic motivation, and self-efficacy for learning; (3) to compare the test takers' learning motivation according to their demographic factors; (4) to determine the effects of these demographic factors across extrinsic motivation, intrinsic motivation, and self-efficacy for learning. The sample included all Chinese new HSK test takes for levels 1-6 at Bangkok University Test Site in the year 2015. A total of 311 Thai students from the different schools of Thailand were selected using the convenience sampling technique. The research found that: (1) the majority of new HSK test takers were female students, from the public schools, with Thai-Chinese family background, learning Chinese for about 1-6 years, and having taken the Chinese new HSK tests for the beginner and intermediate levels (Levels 1-4); (2) the level of new HSK test takers' motivation for learning Chinese was moderate, their extrinsic motivation high, their intrinsic motivation and their self-efficacy for learning moderate; (3) the female students have higher learning motivation than the male students; students who learned for 1-6 years had higher learning motivation than those who learned for 7 years up; students from Thai-Chinese families had higher learning motivation than those from pure Thai families; students at the beginner level had higher learning motivation than those at the intermediate and advanced levels; (4) the effects of gender, years of learning Chinese, school type and family background and test level existed across the combination of three scales of motivation. Students' gender, years of learning, family background, and test level had effects on their extrinsic motivation; gender, school type, family background and test level had effects on their intrinsic motivation; gender, school type, family background and test level had effects on their intrinsic motivation; and gender, years of learning, school type, family background and test level had effects on their self-efficacy for learning at .05 level of significance.
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    Measurement and evaluation of e-service quality dimension on customer satisfaction and brand loyalty towards online travel agency
    ( 2018) Ahmed, Nahian ; Kitikorn Dowpiset ; Sirion Chaipoopirutana
    The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important factors to be considered. Based on E-service quality dimensions, this study attempted to explore and examine the type of different services preferred by consumers of Agoda, a well-known online travel agency, it also further examined the relationship between customer satisfaction and loyalty. Based on the results, it could be observed that perceptions of service quality differed significantly on some demographic variables; e service quality dimensions had influence on customer satisfaction and customer loyalty; customer satisfaction and customer loyalty were positively related; and e-service quality was a significant predictor of customer satisfaction and customer loyalty. The empirical results about e-service quality dimensions were obtained for the online travel agency Agoda.