Browsing by Subject "Empathy"
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    Compassion and attachment: a comparison of max scheler and theravada buddhism
    (Bangkok : Assumption University Press, 2022) Holger, Lammert ; Giordano, John T.
    This paper will explore how the concept of compassion is understood by the Western phenomenological tradition of Max Scheler, in contrast to how it is understood by Theravāda Buddhism. In the Western tradition the distinctions and connections between ‘empathy,’ ‘sympathy’ and ‘compassion’ involve considerations about morality and ethical theory. Max Scheler combines his phenomenology with psychological approaches to consider how one individual can relate to the mental states of another other individuals. Scheler, distinguishes between empathy and sympathy to avoid the need to experience another’s suffering directly. This distinction is made in Theravāda Buddhism, where emotional contagion is understood as a form of attachment. But Scheler unlike Buddhism, still emphasizes the autonomous subject of phenomenology which is central to ethical action. Central to Theravāda Buddhism is the recognition of suffering and dealing with the feelings that arise. The individual sheds their attachments and this leads to a wholesome kamma, as stated in the first of the Four Noble Truths. So the Theravada Buddhist tradition focuses on the alleviation of suffering not only in the mind of the individual but of humanity in general. Since Theravāda Buddhism stresses non-self, this moves it beyond Scheler’s approach. This approach to compassion is not one of ‘feeling with’ or ‘suffering with’ another specific individual, but one that actively addresses human suffering in general.
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    Death anxiety, coping strategies, and empathy among Thai physicians in Chiang Mai
    (Bangkok : Assumption University, 2019) Handagoon, Sasisupa Arizaiah ; Varma, Parvathy
    This study investigates the relationship of years of experience and death anxiety to the empathy of Thai physicians in Chiang Mai toward their patients, as mediated by coping strategies (engaged, disengaged, and both). A total of 143 physicians (ages of 25 and 75) from four hospitals in Chiang Mai, who completed a self-administered questionnaire that was designed to measure the study’s variables, namely demography, death anxiety, coping strategy, and empathy. The results of the study indicate that the years of experience of Chiang Mai’s physicians directly and significantly relate to their reported level of death anxiety and empathy. Meanwhile, death anxiety is indirectly related to empathy when mediated by coping strategies. The results also reveal that physicians with a higher level of death anxiety tended to employ disengagement and coping strategies. Lastly, physicians who utilized all types of coping strategies reported higher levels of empathy toward their patients. These findings suggest that as Thai physicians in Chiang Mai become more anxious about death and feel more empathy toward their patients as they gain professional experience. While contending with death anxiety, they are more apt to employ disengagement or coping strategies; however, an engaged coping strategy is more likely to promote empathy in comparison to other strategies. The implications of these findings may assist physicians in further understanding death anxiety and identifying the most strategy to cope and generate empathy toward their patients.
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    Factors influencing customer satisfaction in the airline industry: the case of M Airways
    (Assumption University Press, 2020) Thidarat Tangthaweetham ; Piyathida Praditbatuga ; Santhiti Treetipbut
    This research is aimed to determine whether service quality, in terms of airline tangibles, terminal tangibles, personnel, empathy, and image, influences customer satisfaction towards M Airways. Sample of this study was first, and business passengers of M Airways. The study employed the questionnaire method as a tool to collect data from 100 respondents. The Multiple Linear Regression (MLR) analysis of image, terminal tangibles, airline tangibles, empathy, and personnel have proven to be statistically significant in influencing customer satisfaction [r2 = .502, Adjust r2 = 0.476, F = 18.978, p = .000]. Moreover, image had the strongest influence on customer satisfaction, followed by terminal tangibles, airline tangibles, empathy, and personnel, respectively. Therefore, if M Airways would like to increase its level of customer satisfaction, it has to focus most on improving the level of positive perception on the airline image, followed by terminal tangibles, airline tangibles, empathy, and personnel, respectively.
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    The analysis of customer satisfaction of Chengdu ReadKing advertising decoration engineering co., Ltd.
    (Bangkok : Assumption University, 2022) Wang, Dong ; Somchai Tantasanee
    Customer satisfaction is one of the important factors affecting organizational performance. There are five dimensions to investigate customer satisfaction which are tangible, reliability, responsiveness, assurance, and empathy. Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. was selected as an example to analyze the situation of the five dimensions of customer satisfaction. The purpose of the study is to analyze the customer satisfaction and evaluate the current situation of customer service in 2021. The sample size is randomly 100 customers from Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. A mixed research method combining quantitative and qualitative research was adopted. The descriptive analysis and Multiple Linear Regression were applied with the interview as the quantitative and the qualitative analyses. The result shows that assurance, responsiveness, and empathy are the significant variables which influenced the customer satisfaction. The strongest influence toward the satisfaction is assurance following by responsiveness and empathy respectively.
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    The service quality of community courier collection points (Cainiao Courier Station)
    (Bangkok : Assumption University, 2022) Zhu, Yike ; Fernando, Maria Socorro C.L.
    The main objective of this study is to examine the factors that influence the service quality of CaiNiao Courier Station. The independent variable are tangibility, reliability, responsiveness, empathy and assurance and the dependent variable is customer satisfaction, Strategies are designed based on the results aspects to improve the service quality of CaiNiao Courier Station. This study used mixed method using qualitative and quantitative research. Interviews were conducted with three employees from CaiNiao Courier Station and questionnaires were administered to 228 residents using the courier service in the surrounding area. The data collected was collated and analyzed through content analysis for qualitative data obtained from interviews and multiple linear regression for quantitative data obtained from survey questionnaires. The results obtained through data analysis suggest that the company needs to enhance staff training and upgrade the physical environment to increase customer satisfaction.