Repository logo
  • English
  • ไทย
  • Log In
    New user? Click here to register. Have you forgotten your password?
external-link-logo
  • Communities & Collections
  • All of AU-IR
  1. Home
  2. Browse by Subject

Browsing by Subject "English language -- Discourse analysis"

  • 0-9
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

  • ก
  • ข
  • ฃ
  • ค
  • ฅ
  • ฆ
  • ง
  • จ
  • ฉ
  • ช
  • ซ
  • ฌ
  • ญ
  • ฎ
  • ฏ
  • ฐ
  • ฑ
  • ฒ
  • ณ
  • ด
  • ต
  • ถ
  • ท
  • ธ
  • น
  • บ
  • ป
  • ผ
  • ฝ
  • พ
  • ฟ
  • ภ
  • ม
  • ย
  • ร
  • ล
  • ว
  • ศ
  • ษ
  • ส
  • ห
  • ฬ
  • อ
  • ฮ
Results Per Page
Sort Options
  • Item
    Linguistic features of advertisements
    (Assumption University Press, 2009) Rajeevnath Ramnath ; Assumption University. Graduate School of English
    This paper aims to show how advertisements in English newspapers and magazines portray the cultural values and identity of the people by exploiting certain linguistic features of English. The first section of the paper will give an overview of advertising and discuss the structure of adverts in the print media. The second section of the paper will analyse the linguistic features of advertising texts after reviewing some key studies on the language of advertisements. This section will also examine the visual elements of advertisements, which add appeal and represent the cultural values of the readers. The final section will highlight how the discourse of commercial advertisements construct identities by representing certain products, personalities, and groups of people while neglecting the other segments of the society.
  • Item
    Non-violent communication as an interpersonal, medical-discourse genre : an educational intervention and discourse analysis in Thai medical communication
    (Assumption University, 2013) Richeson, William M.

Contact Us

St. Gabriel's Library (Hua Mak Campus)
592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok 10240, Thailand

(662) 3004543-62 Ext. 3403

library@au.edu

The Cathedral of Learning Library (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad Km. 26 Bang Sao Thong, Samut Prakan 10570, Thailand

(662) 7232024

library@au.edu

Website:  www.library.au.edu