Browsing by Subject "Facebook"
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    Exploratory and explanatory sequential mixed method towards repurchase intention of second-hand toys for collecting from Annpatinya Thammatiwat’s Facebook
    ( 2018-05) Pattanawadee Chokhengtrakoon ; Chittipa Ngamkroeckjoti
    This study focuses on the relationship between customers experience, trust, and repurchase intention of Annpatinya Thammatiwat’ Facebook. Three sub-variables of customer experiences comprise store offering, customer service, and fulfillment reliability. The questionnaire was 100% distributed online. Purposive and convenience sampling methods were applied. Approximately 20% of population from Annpatinya Thammatiwat’s Facebook visitors responded as our sample. This study applies mixed method both exploratory and explanatory sequential design. Also, Pearson correlation coefficient and multiple linear regression (MLR) is applied to test all hypotheses.
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    Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook
    ( 2015) Viriya Taecharungroj ; Pitchanut Nueangjamnong
    This research analyzes the communication process of humorous memes in the most vibrant online phenomenon, Facebook. Through quantitative and qualitative content analysis of 1,000 memes shared on a Facebook page, this research tests the effect of various styles and types of humour on the virality of memes. Self-defeating is the most effective style of humour although it is not the most frequently used. By applying the typology used in the context of broadcast and print media, this study shows that although sarcasm and silliness are the two most prevalent types of humour used in Internet memes, no obvious differences can be observed in the effects of seven types of humour—comparison, personification, exaggeration, pun, sarcasm, silliness and surprise—on virality. Nevertheless, the authors develop the framework for humorous memes in social media communications by combining established communication models with the concepts and theories of humour and virality. The findings of this research may benefit practitioners who are involved in humour communications on social media. The framework and insights on the styles and types of humour in social media memes may also be helpful for researchers aiming to further explore the relevant topics.
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    IMPACT OF ELEARNING IN FOREIGN DIRECT INVESTMENT ON THAI MANUFACTURING SMES
    (Assumption University Press, 2017) Thavorn Rochanaporn
    The objective of the study was to develop an eLearning in Foreign Direct Investment (FDI) using Facebook for the Thai manufacturing Small and Medium Enterprises (SMEs). The study was conducted using Learning Management System (LMS) and data was collected using structured questionnaires from manufacturing SMEs entrepreneurs in five provinces of lower northern Thailand. This study applied stratified random sampling techniques. Descriptive analysis, paired sample t-tests, and Spearman correlation were used to measure the relationships. It was found that participants showed significant improvement in their knowledge and understanding in FDI after completion of the course (P < 0.01). Moreover, a significant positive correlation was reported between ease of use and overall satisfaction, while a non-significant relationship was found between speed of teaching and overall satisfaction as well as design and overall satisfaction. Multiple regression was employed to examine factors influencing the intention to use the eLearning in FDI via Facebook. Three factors had a statistically significant impact on the intention to use, i.e. enhanced skill development, enhanced business performance, and enhanced learning behavior. Practical implications were proposed and discussed.
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    The influence of extraversion and neuroticism on self-esteem and life satisfaction mediated by Facebook use among Thai Millennials
    (Bangkok : Assumption University, 2019) Pimchanok Suebsumrarn ; Varma, Parvathy
    Facebook is the number one social networking site in the world that people engage in the most. Its popularity has reached epidemic proportions and it leaves many questions unanswered as to whether it is good or bad for users’ psychological health, especially for Millennials who engage in Facebook more than any other activity in their lives. The current investigation attempted to explore the direct and indirect influences of the personality traits of extraversion and neuroticism on self-esteem and life satisfaction, being mediated by Facebook use among Thai Millennials. The results indicate that extraversion and neuroticism showed no significant indirect influences on the self-esteem and life satisfaction of Thai Millennials, being mediated by their Facebook use. However, both extraversion and neuroticism were found to have positive direct relationships with self-esteem and life satisfaction. Moreover, there is a positive correlation between Facebook use and extraversion but not with neuroticism. Additionally, the amount of Facebook use has no link to either self-esteem or life satisfaction and that using Facebook does not change how Thai Millennials feel about themselves and their state of life satisfaction.
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    New Social Media and Impact of Fake News on Society
    ( 2018-06) Nagi, Kuldeep
    Traditional media consists of mostly nameless and faceless people deciding what does and does not get printed and broadcasted. In this new era of internet and variety of social media, creation and consumption of news and information in our society is changing. Rapid transformation of traditional print media into online portals has become a new trend. On the one hand, the online social media has democratized the means of news production and dissemination, but on the other hand, it has become a breeding ground for false and fake news. Increasing use of mobile devices and easy Wi-Fi access to 3G/4G networks, the Facebook, Instagram, YouTube and Twitter have turned into powerful platforms for providing news and entertainment. In the USA and India, the President and the Prime Minister are using Twitter to engage with their voters and supporters. Hence the direct interaction of politicians and policy makers with the people using social media is having a strong impact on the functioning of the governments around the world. As a consequence, the online journalism and citizen media is also on the rise. New channels of online communication, such Skype, WhatsApp, Messenger, LINE and many others have also led to rampant increase in the spreading of fake news. This paper uses the traditional empirical-analytical method to analyze the current issues about fake news. Information and data available on reliable public domain websites, such as, FactCheck.Org and others portals are used for formulating research questions. In addition, analysis of issues related to fake news is largely based on data available on various reliable and independent organizations, such as Pew Research Center (USA), Reuters (UK) and European Commission (EC). Author’s own survey conducted in an Executive MBA class conducted in Hanoi, Vietnam is also be utilized. The results from primary and secondary resources are used to highlight cases of fake news on the social media and provide technical guidelines to detect its negative impact on society.
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    New social media and impact of fake news on society
    ( 2018) Nagi, Kuldeep
    Traditional media consists of mostly nameless and faceless people deciding what does and does not get printed and broadcasted. In this new era of internet and variety of social media, creation, and consumption of news and information in our society is changing. The rapid transformation of traditional print media into online portals has become a new trend. On the one hand, the online social media has democratized the means of news production and dissemination, but on the other hand, it has become a breeding ground for false and fake news. Increasing use of mobile devices and easy Wi-Fi access to 3G/4G networks, the Facebook, Instagram, YouTube, and Twitter have turned into powerful platforms for providing news and entertainment. In the USA and India, the President and the Prime Minister are using Twitter to engage with their voters and supporters. Hence the direct interaction of politicians and policymakers with the people using social media is having a strong impact on the functioning of the governments around the world. As a consequence, the online journalism and citizen media are also on the rise. New channels of online communication, such Skype, WhatsApp, Messenger, LINE and many others have also led to a rampant increase in the spreading of fake news. This paper uses the traditional empirical-analytical method to analyze the current issues about fake news. Information and data available on reliable public domain websites, such as FactCheck.Org and others portals are used for formulating research questions. In addition, analysis of issues related to fake news is largely based on data available on various reliable and independent organizations, such as Pew Research Center (USA), Reuters (UK) and European Commission (EC). Author’s own survey conducted in an Executive MBA class conducted in Hanoi, Vietnam is also be utilized. The results from primary and secondary resources are used to highlight cases of fake news on the social media and provide technical guidelines to detect its negative impact on society.
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    Peer feedback Facebook approach on English writing skills of Grade 7 students, Samutprakarn
    ( 2021) Satjawat Prasobdee
    This study aimed to; 1) investigate the effects of peer feedback roles on English writing in a Thai context, 2) examine whether peer feedback can enhance writing skills on writing organization, using appropriate words, and using appropriate tenses, and 3) investigate the students’ attitude towards peer feedback roles on writing in a Thai context. Twenty-four students were picked with simple sampling from 450 students in grade 7 at Rajpracha Samasai Rachadabhisek School, Samutprakarn Province, Thailand. A quasi-experimental type is employed. In the first week, twenty-four students were trained on peer feedback roles, as both feedback contributors and feedback receivers on three topics of writing skills; writing organization, how to use appropriate vocabulary and correct tenses. Writing assignments on similar writing skills were assigned from the second week to the seventh week consecutively. In the eighth week, the post-tests were given to everyone. The students’ attitude interview form was used to check their attitude. The findings were; 1) peer feedback roles had significant difference in writing skills between the students’ pretest and post-test at the level p >.05, skills on writing organization, using appropriate words, and using appropriate tenses at the level p >.05 respectively. The students’ attitudes towards peer feedback roles mentioned that feedback roles facilitated their writing skills. The findings may be useful for fabric writers in writing instructions to feature Facebook peer feedback activities in the textbooks or supplementary materials as alternative activities or duties for instructors and students.
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    Sequential exploratory design of factors affecting FMVAs viewers’ response
    ( 2018-05) Puripat Trichob ; Chittipa Ngamkroeckjoti
    The research aims to examine the effect between the suspect variables which are Facebook Mid-roll Video Advertisements (FMVAs) Value, Perceived Intrusiveness, FMVAs Attitude, Word-of-Mouth (WOM) Intention, and FMVAs Viewers’ Response. The researchers developed questionnaire survey via Google Form (100% online survey) to collect 200 respondents in Bangkok, Thailand. Moreover, the researcher utilized SAS Enterprise license 12400609 to implement and analyze the data. The research methodology is Multiple Linear Regression to analyze the data and test hypotheses. The result indicated the strongest relationship is WOM Intention and FMVAs Viewers’ Response. Thus, this research recommended focusing on WOM Intention by improving FMVAs Value and Attitude in order to create positive WOM which lead to positive response. Finally, limitations are period, budget, target respondents, and location. As a result, outputs might not generate data to represent the whole population of Facebook, different periods of time, and different locations. However, this research will focus more on nationwide respondents and variables to explore further results in the future.
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    A Study of Personality Traits affecting Facebook Engagement: A case study of popular Facebook pages in Thailand
    ( 2015-11) Issariya Phongsiriphat ; Kriengsin Prasongsukarn
    Nowadays social media has become an essential tool that marketers cannot ignore. It was employed to develop customer engagement, monitor customers’ feedback, and eventually increase company’s profit. The aim of this study was to examine two out of “Five-Factor Model” (FFM) of personality traits which consist of extraversion and openness to experience. Individuals with these two personality traits tend to interact not only with the close-knit group of people, but also the larger group of unknown people to satisfy their self-interest. This could be reflected in the form of liking and commenting behaviors in Facebook. From marketers’ perspectives, this would help to increase the engagement level between the customers and the brand. Therefore, this research was conducted to demonstrate the linkage between the above mentioned variables. Online questionnaire was used to collect the data from 261 respondents. It was designated to those heavy users of Facebook who considered surfing Facebook as their daily activities. The data was then analyzed by descriptive and correlation analysis. The result of this study proved the validity and reliability of the conceptual framework. The findings indicated that openness to experience has positive relationship with broadcasting interaction. While broadcasting also related to both Facebook’s likes and comments. These results shed the light for company’s management concerning to their social media strategies that they choose for their target customers. They may also employ the visual information strategy that could be more effective in terms of the content communication (Mitchell and Olsen, 1981).
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    Thriving social network for communication on eLearning: exploring gender differences in attitudes
    (ACM, 2018) Poonsri Vate-U-Lan ; Masouras, Panicos
    The main objective of this study was to survey online students’ attitudes towards communication for eLearning on social network sites. This online survey resulted in 896 valid responses. The statistics for interpreting were percentage, mean, standard deviation, t-test independent and one-way ANOVA. The average score of the attitude towards using eLearning on social network site was positive (4.23 out of 6, SD=1.10). The findings confirmed that the most popular among social network sites was Facebook. It also found a statistically significant difference between genders’ attitude, where by the female attitude scored higher than male, and both being positive. The highest attitude earned from the survey concluding students believed that social networks support eLearning potential (4.31 out of 6, SD=1.30). There was a statistically significant difference in attitude for participants who had varied experiences using eLearning. Participants who were experienced in both formal and informal eLearning showed a higher attitude towards eLearning on social network sites as opposed to participants who used informal eLearning only.