Browsing by Subject "Innovation"
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ItemAn exploration of problem-solving style through the lens of psychological climate, cognitive style and idea style measuresThere is a growing interest in a more inclusive conception of the activity of the ‘change process’ (person, product, process and press) particularly the aspects of the creative sub-process concerned with person and product. The variables Cognitive style and Idea style, have a common heritage that is rooted in a dichotomy concerned at one end with ‘adaption’ (improvements) while at the other end with ‘innovation’ (novelty). These characteristics have been used to describe the ‘creative concept’ where to date the emphasis has been on the pole concerned with ‘innovation continuum’. The pole is hence also concerned with adaption, but while the pole being a necessary and central aspect of both variables has nevertheless received relatively little attention. In this study, the primary objective was therefore to evaluate the coherence of Kirton’s ‘cognitive style’ measure of adaptive – innovative behavioural preferences with the measures of Idea styles. Therefore, another related objective was to evaluate the relationship between the cognitive style and ‘psychological climate’, consisting of ideas generated and problems identified as sub-components. The results show the ‘innovative pole’ of cognitive style is significantly related to both innovative idea style and the quantity of ideas generated (it is also explicitly supported by the facets of the personality variable ‘openness’). However, while a negative relationship between cognitive style and the adaptive style of ideas is a central aspect of Kirton’s cognitive style theory, no significant negative relationship was found. Instead, the adaptive style of ideas has a positive relationship to a factor within the measure of psychological climate or ‘the opportunity to contribute to change’. These findings position Kirton’s cognitive style measure as primarily in the domain of ‘personality’ and only partially coherent with the domain of ‘idea style’ the latter a carrier, rather than ‘a component of style’. Furthermore, while the variables of cognitive style and psychological climate show no significant relationship, they provide differential support to the ‘first two stages’ of the change process.
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ItemThe Convergence of Augmented Reality and Education The Seed Shooting Game: An Augmented Reality 3D Pop-up Book(The Second International Conference on E-Learning and E-Technologies in Education (ICEEE2013), 2013) Poonsri Vate-U-LanThe purpose of this research paper was to demystify: 1) a convergence of Augmented Reality (AR) technology as an educational multimedia and instructional design principles and 2) a divergence of learning outcomes and findings based upon the utilization of Augmented Reality 3D pop-up book, namely The Seed Shooting Game. This AR 3D pop-up book employed a storytelling technique for teaching English as a foreigner language for Year Three students, in Bangkok, Thailand. The population of this quasi experimental research was 484 Year Three Thai students who were studying in the second semester of 2011. 99 students were derived from purposive selection method as the samples. The statistics used to present data of this current paper were mean, standard deviation, t-test and bivariate correlation. This innovation was designed for blended learning environment which combined electronic curriculum material in traditional teaching mode. The research results presented the divergence between pre-test and post-test score of participants, the diversity of satisfaction levels of students who studied in this blended learning environment. This paper also presented the correlation between achievement and satisfaction towards to the developed curriculum material which reflected the confident to use AR technology for education in future.
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ItemCultures as determinants of innovation - an evidence from European contextCultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in this study. The data are analysed through correlation test and multiple regression analysis. The correlation test highlighted the importance of low power distance, individualism and low uncertainty avoidance, and the multiple regression analysis revealed the importance of power distance and long-term orientation that foster innovation in Europe. Finally, limitations of the proposed theoretical architecture are discussed and potential consequences for further research are formulated.
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ItemDiffusion of innovation in Asia: a study of internet banking in Thailand and IndiaThis study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai banking customers living in several regions of the two countries. The attributes of innovation, used for this investigation, were complexity, compatibility, relative advantage and trialability. The results reveal that only complexity had a negative relationship with intention to adopt innovative Internet banking both in India and Thailand, while other attributes of innovation show a positive relationship. Several marketing related recommendations are offered for improving the success rate for the adoption of Internet banking in both India and Thailand.
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ItemDiversity, creative style and problem-solving : a discussion of outcome and organizational implicationsIf innovative change is followed by more innovation, costs tend to rise, and the organisation moves towards a more chaotic form. The opposite occurs where innovation is avoided, adaptive ideas predominate, and organisations move towards a more predictable form with low differentiation between competitors. By continuing with either style to the point where profitability is affected, the organisation moves towards the lower end of performance ranking for the sector albeit by different routes. To avoid this position, it is necessary to have enough stylistic diversity available to the team or the organisation to both generate ideas and make decisions that offer a situational advantage. Without such diversity, a diminishing organisational performance can be expected.
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ItemModeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning(Assumption University, 2013) Bussagorn Leejoeiwara ; Assumption University. Martin de Tours School of Management and EconomicsThis study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and perceived trialability were found to be insignificantly related to attitude towards online education. Interpersonal influences include peers, family, and the community were found to be significantly related to subjective norms, while superiors' influence was not. In addi- tion, self-efficacy, technology and resources facilitations were found to be significantly related to per- ceived behavioral control, and subsequently related to adoption intention towards online education. Surprisingly, more importance was given to factors such as whether online education is personally and socially compatible, simple to use, and seeing other people studying online. Interpersonal referents are influential factors rather than external referents in the students' decisions, with the exception of more distant relationships with superiors or employers. Findings also indicate that if Thai students are autono- mous learners (self-directed learning), have confidence in their capabilities, and have sufficient resources as well as technological facilitations, they are more likely to have intention to adopt online education. This study then provides discussion on both academic and practical implications based on the findings.
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ItemA Panel Data Model on e-Business Development of Nationse-Business development has become a key factor for the sustainable economic growth and development of any nation in this new era of digital revolution. This is a macro level study based on the hypothesis that the e-business development of a nation can be predicted on the basis of four independent estimators, namely, 1) Country Characteristics; 2) Business Sophistication; 3) Technological Readiness; and 4) e-Government Support. A panel data of five years (2012-2016) relating to 132 world countries were collected and analyzed. The objective of the study is to develop a panel data regression model (fixed effect) which could test the theoretical foundation that e-business development of a nation could be predicted by the above four estimators. Suitable measurement indicators are collected from reliable sources like IBRD, IMF, WEF, UNCTAD, UN e-Government Report and the Transparency International for the measurement of the variables in the study. The overall functional relationship of the model is proved statistically significant on obtaining a significant F-value at <1% level and also with a high R-square value. All the coefficients are positive and significant at 1% level and hence it is proved that country characteristics, business sophistication, technological readiness, and e-government support have strong positive association to the e-business development of a nation. The growth of e-business, of course, leads to a raise in investment in Information Communication Technology (ICT) which turned out to a raise in productivity and economic growth of a nation. In conclusion, e-Business development of a nation shall be explained as ‘the formation of a culture of innovation, sophistication, discipline, adaptation, and transformation of businesses and society at large’.
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ItemA Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement( 2016) Sakuna Anuvareepong ; Panant KrairojanananConsumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers also utilized social media as an instrument for attempting to connect and create long-term relationship with their customers. This study aimed to propose a model on enhancing co-production of smartphone products using social media in customer engagement. The components of social media activities consisted of endorsing, sharing, suggestion, and informing product problems from the customers, and the elements on customer engagement construct comprised intrinsic (admiration, experience, enthusiasm), extrinsic (skills), and economic drive (risk reduction) participating in co-production for product improvement, product innovation, improved customer satisfaction, and improved brand image. The findings implied that social media activities that allowed customers informing their problems and their experiences of customer engagement were highly significant to enhance the co-production for improving products and creating product innovation. This study provided a managerial implication for scholars and goods producers, as well as market practitioners in terms of launching innovative marketing activities, like social media, to encourage the customers to participate in the co-production.
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Itemซีเอสอาร์กับนวัตกรรมการสื่อสาร( 2559) ชนนิกานต์ เสริตานนท์“ซีเอสอาร์ หรือ ความรับผิดชอบต่อสังคมขององค์กร” (Corporate Social Responsibility: CSR) เป็นแนวคิดที่ หลายองค์กรเริ่มหันมาให้ความสำคัญและนำไปประยุกต์ ใช้กับแผนการดำ เนินงานของตัวเองมากขึ้น โดยเฉพาะ อย่างยิ่งในส่วนของภาคธุรกิจ (สถาบันธุรกิจเพื่อสังคม, 2556) ที่เดิมเคยมองว่า ซีเอสอาร์ เป็นเพียงตัวเลือกหนึ่ง จะนำ มาประยุกต์ใช้หรือไม่ก็ได้ ขึ้นอยู่ความพึงพอใจและ ความสมัครใจขององค์กรเอง แต่ปัจจุบันด้วยบทบาท ความสำคัญของนวัตกรรมที่มีมากขึ้นต่อการดำ เนินงาน ขององค์กร การนำแนวคิด ซีเอสอาร์มาผสมผสานเข้า กับกระบวนการผลิตสินค้าขององค์กร (McWilliams and Siegel, 2001, as cited in Preuss, 2011) รวมถึงกระแส สังคมที่เปลี่ยนแปลงไปและความคาดหวังที่เพิ่มขึ้นจาก ผู้มีส่วนเกี่ยวข้อง ส่งผลให้องค์กรธุรกิจหันกลับมาให้ ความสำคัญกับการทำ ซีเอสอาร์กันอย่างจริงจัง (ญาณิศา สนธิจิรวงศ์, 2554) ไม่ใช่เพียงเพื่อสร้างภาพลักษณ์ที่ดี ขององค์กรหรือเพียงเพื่อหวังผลทางการตลาด แต่ต้อง สามารถนำไปสู่การพัฒนาธุรกิจอย่างยั่งยืนได้ตามแนวคิด Triple Bottom Line ซึ่งประกอบด้วย 1. ด้านเศรษฐกิจ (Profit) คือ การทำให้ธุรกิจและ เศรษฐกิจของประเทศเติบโตไปพร้อมกัน 2. ด้านสังคม (Population / People) คือ การช่วยเหลือ เกื้อกูลสังคมรอบข้าง พัฒนาคุณภาพชีวิตของคนในสังคม ให้ดีขึ้น และ 3. ด้านสิ่งแวดล้อม (Planet) คือ การดูแลรักษา สิ่งแวดล้อม มีกระบวนการผลิตที่เป็นมิตรกับสิ่งแวดล้อม (Dyllick and Hockerts, 2000, as cited in Branco and Rodrigues, 2006) รวมถึงดำ เนินกิจการด้วยความโปร่งใส ตามหลักธรรมาภิบาล ซึ่งจะนำไปสู่ความยั่งยืนของ องค์กรในระยะยาว (สถาบันธุรกิจเพื่อสังคม, 2556) ดังนั้น บทความวิชาการเรื่องนี้จึงเป็นการขยายมุมมองแนวคิด ที่เกี่ยวข้องกับกิจกรรมซีเอสอาร์ นวัตกรรม และนวัตกรรม การสื่อสาร ในบริบทของการพัฒนาอย่างยั่งยืน