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Browsing by Subject "Intercultural communication"

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  • Item
    An analysis of business discourse strategies used in email transactions: a case study of Nissan Motor Thailand
    (Assumption University Press, 2016) Pailin Kekhua
    Nissan Motor Thailand (NMT) is one of the companies that are engaged in daily operation with diverse customers especially the Parts Logistics Department. This department corresponds with customers by using email transaction. In this context, understanding different communication strategies and interpersonal devices when dealing with overseas customers can be very important to understand different kinds of attitudes and communication strategies that are negotiated in the emails. The result of the study shows that there are various communication strategies used by different customers. These are politeness, clarification, acknowledgement, relationship bonding, lead in and topic focus strategies. Various attitudes [affect, judgement and appreciation] are also identified through the use of various lexico-grammatical items and other linguistic instruments such as 'modality', 'adverbials', 'capitalization and abbreviation' and ' punctuations'. these items indicate positive and negative attitudes while modalities in most cases are used to soften or sharpen the transaction. with the impact of AEC, this research supports the current policy of the company to promote NMT mindset about 'cross-cultural function' in both internal and external organizations.
  • Item
    A comparative analysis of dialogues in spoken and written texts : a small investigation conducted at Assumption University-Thailand
    (Assumption University, 2004) Hlaing OO, Hlaing
  • Item
    A comparative study about the impact of cultural dimensions on job satisfaction between non-managerial Thai and Vietnamess employees in the private business sector
    (Bangkok : Assumption University, 2014) Giang, Dang Thi Linh
  • Item
    Cultures of learning
    ( 2008) Berendt, Erich
  • Item
    The determinants of cross-cultural adjustment : a case of Japanese expatriates in Thailand
    (Assumption University, 2011) Polthep Poonpol ; Assumption University. Martin de Tours School of Management and Economics
  • Item
    Factors affecting British expatriates' adjustment in Thailand
    (Assumption University, 2013) Yanida Siamwalla ; Krisda Tanchaisak
  • Item
    Intercultural management and communication : the embodiment of murphy's law
    (Assumption University, 1996) Simmons, John F. ; Assumption University. Office of the Vice President for Advancement. Public Relations Department
  • Item
    Intercultural management and communication : the embodiment of Murphy's law
    (Assumption University, 1997) Simmons, John F. ; Assumption University. Office of the Vice President for Advancement. Public Relations Department
  • Item
    A relationship between managerial behaviors and cultural work-related values: a case study of the managers of imidro
    (Assumption University, 2010) Nick, Hamid Harati
  • Item
    A study of business communication systems : theories and practices in relation to cross-cultural communications issues in the Thai context
    (Assumption University, 2000) Namthip Komkrichwarakul
  • Item
    A study of communication strategies in the Chinese-English online chat rooms in China
    (Assumption University, 2009) Ling, Pan
  • Item
    A study on the diplomatic academy of Vietnam graduates' experiences in intercultural communication : a needs analysis
    (Assumption University, 2009) Hang, Nguyen Thi Thanh
  • Item
    Understanding the intercultural communicative competence (ICC) of the Chinese-English major students in Chengdu College University of electronic science and technology, China
    (Assumption University Press, 2020) Zhou, Jia Ji
    This study was conducted in Chengdu College of University of Electronic Science and Technology, China and the English major’s Chinese students, as participants. The two objectives and research questions were answered by using a mixed design methodology. These different instruments: questionnaire survey organized in four dimensions: Knowledge, Attitudes, Skills and Awareness, classroom observation and semi-structured interview were employed to gather data from 184 English major’s students who participated in this study using purposive sampling.The findings revealed that the Chinese students who participated in this study had moderate Intercultural Communicative Competence (ICC). This implies that all four components of ICC; knowledge, attitudes, skills and awareness were found in the students’ English language teaching and learning.The implication therefore is that, ICC should be inculcated in all levels of teaching and learning activities, as this likely to help students to be confident when communicating with people from different cultural and linguistic background, as this helps them to be familiar with varieties of English spoken by different users in the world.
  • Item
    Validating the cultural value scale (CVSCALE) : a case study of Thailand
    (Assumption University, 2009) Kriengsin Prasongsukarn ; Assumption University. Office of the Vice President for Advancement. Public Relations Department

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