Browsing by Subject "Intercultural communication"
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ItemAn analysis of business discourse strategies used in email transactions: a case study of Nissan Motor ThailandNissan Motor Thailand (NMT) is one of the companies that are engaged in daily operation with diverse customers especially the Parts Logistics Department. This department corresponds with customers by using email transaction. In this context, understanding different communication strategies and interpersonal devices when dealing with overseas customers can be very important to understand different kinds of attitudes and communication strategies that are negotiated in the emails. The result of the study shows that there are various communication strategies used by different customers. These are politeness, clarification, acknowledgement, relationship bonding, lead in and topic focus strategies. Various attitudes [affect, judgement and appreciation] are also identified through the use of various lexico-grammatical items and other linguistic instruments such as 'modality', 'adverbials', 'capitalization and abbreviation' and ' punctuations'. these items indicate positive and negative attitudes while modalities in most cases are used to soften or sharpen the transaction. with the impact of AEC, this research supports the current policy of the company to promote NMT mindset about 'cross-cultural function' in both internal and external organizations.
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ItemCultures of learning( 2008) Berendt, Erich
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ItemUnderstanding the intercultural communicative competence (ICC) of the Chinese-English major students in Chengdu College University of electronic science and technology, ChinaThis study was conducted in Chengdu College of University of Electronic Science and Technology, China and the English major’s Chinese students, as participants. The two objectives and research questions were answered by using a mixed design methodology. These different instruments: questionnaire survey organized in four dimensions: Knowledge, Attitudes, Skills and Awareness, classroom observation and semi-structured interview were employed to gather data from 184 English major’s students who participated in this study using purposive sampling.The findings revealed that the Chinese students who participated in this study had moderate Intercultural Communicative Competence (ICC). This implies that all four components of ICC; knowledge, attitudes, skills and awareness were found in the students’ English language teaching and learning.The implication therefore is that, ICC should be inculcated in all levels of teaching and learning activities, as this likely to help students to be confident when communicating with people from different cultural and linguistic background, as this helps them to be familiar with varieties of English spoken by different users in the world.
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