Browsing by Subject "Internet"
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    Efficacy of user surveys in designing a university website-a case study
    ( 2018) Nagi, Kuldeep
    A website devoted to an academic institution sometimes fail to address its main purposes. In the process of satisfying the need of all stake holders- the students, faculty, alumni and outsiders, the elements of web design are compromised to an extent that either the website becomes too complex or becomes irrelevant. With advances in technology the role of web designers is also beginning to change from just being creators of a website to the facilitators of crafting a powerful user experience (UX). The very purpose of an academic website is now burdened with implementing elements of new technologies, such as, flashing banners, streaming videos and other gimmicks. The constant demands brought in by the advent of new tools and technologies and the changing role of designers makes it difficult to focus on the purpose of a website, but there is no choice for them but to keep experimenting. This paper is based on a random survey of 296 users of a university website to gauge its strengths and weaknesses. This survey resulted in a list of observations and demands, some realistic and many others being exhaustive and impractical. The purpose of this paper is to show that the web design has to focus on its tactical objectives. To meet these goals, this paper also suggests means and methods for implementing core elements of a website design to boost UX and add value.
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    Environmental influences on Consumer‘s Purchasing Intention: A Study of Online Storein Thailand
    ( 2015-11) Apichaya Siripokakul ; Kriengsin Prasongsukarn
    Theinternet users is gradually growing in Thailand. This led to the changes in the way of doing business such as the traditional wayswhich have shops and store room are changing to the online store and it creates a stiff competitive advantage tothe organization tooperating the business (Peffers and Santos, 1998). The objective of this study is to determine whether website environmental influencesboth website quality and website brand have a relationship with customer behavior on purchase intention toward the online retailer and whether this relationship influenced by consumer trust and perceived risk. The questionnaire was conducted with close-ended questions, distribute by convenience sample to 226 people but we cut out only who are experienced in shopping through the website in Thailand to 216 sample. The analysis was conducted by correlation analysis, the results indicate that website brand is the most important key factor than website quality to enhance consumer’s trust, and in turn, consumer purchase intention. The finding confirms that perceived risk has a negative relationship with consumer’s trust. The study suggests that website retailer should apply marketing strategy to build website brand image and brand awareness in order to create consumer’s trust and encourage customer purchase intention.
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    Envisioning augmented reality: smart technology for the future
    ( 2012) Poonsri Vate-U-Lan
    This article presents the important foundation of Augmented Reality (AR) technology. Its main objective is to envision the past, present and future of Augmented Reality technology. Augmented Reality technology especially on the mobile device will be widely used in the daily life in the near future. In order to comprehend foundation of Augmented Reality, this paper has been categorized into three sections: 1) comparison of Augmented Reality and Virtual Reality (VR) 2) understanding Augmented Reality hype cycle and 3) facts about Augmented Reality. Its future directions and areas requiring further research are discussed.
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    The internet and life long learning (LLL)-a new revolution
    ( 2018) Santithorn Banchua ; Nagi, Kuldeep
    Global expansion of Information and Communication Technology (ICT) has changed the way we create and consume information. As of December 2017, fifty percent of the users of the Internet reside in Asia. Besides collaborating on common interests people are forming virtual on-line communities and utilizing Social Networks to share knowledge and their life experiences. Although the rate of change in terms of usage of technology in education has been slow but the rise of Social Networks such as Facebook, Twitter, LinkedIn, Instagram and YouTube have drastically changed the way we live. Life Long Learning (LLL) is not just a slogan any more, it is taking new forms with every new technology innovation. The increasing use of the internet and Web 3.0 technologies is widening world-wide participation in LLL. Although politicians and educationalists have been quick to herald such initiatives as revolutionizing education and extending learning opportunities to “anyone”, “anytime and anywhere” basis, but there has been little empirical analysis of how ICT is actually impacting LLL. With this in mind, this paper attempts to explore current trends and technologies available for LLL.
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    Introducing augmented reality for education purposes
    (The 7th International Conference on eLearning for Knowledge-Based Society, 2010) Poonsri Vate-U-Lan
    This article is an introduction to Augmented Reality technology for educational purposes whose aim is to provide a superior learning experience. Its main objective is to act as a starting point for anyone interested in researching or using Augmented Reality for educational purposes which can be simply defined as an interactive 3D environment which links physical reality and the virtual world by Radio Frequency Identification (RFID). Augmented Reality will be widely used within the near future. This paper describes many projects of Augmented Reality which support educational projects in both on-line and off-line modes. The paper also includes information of how augmented reality works in different environments. Its future directions and areas requiring further research are discussed.
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    New Social Media and Impact of Fake News on Society
    ( 2018-06) Nagi, Kuldeep
    Traditional media consists of mostly nameless and faceless people deciding what does and does not get printed and broadcasted. In this new era of internet and variety of social media, creation and consumption of news and information in our society is changing. Rapid transformation of traditional print media into online portals has become a new trend. On the one hand, the online social media has democratized the means of news production and dissemination, but on the other hand, it has become a breeding ground for false and fake news. Increasing use of mobile devices and easy Wi-Fi access to 3G/4G networks, the Facebook, Instagram, YouTube and Twitter have turned into powerful platforms for providing news and entertainment. In the USA and India, the President and the Prime Minister are using Twitter to engage with their voters and supporters. Hence the direct interaction of politicians and policy makers with the people using social media is having a strong impact on the functioning of the governments around the world. As a consequence, the online journalism and citizen media is also on the rise. New channels of online communication, such Skype, WhatsApp, Messenger, LINE and many others have also led to rampant increase in the spreading of fake news. This paper uses the traditional empirical-analytical method to analyze the current issues about fake news. Information and data available on reliable public domain websites, such as, FactCheck.Org and others portals are used for formulating research questions. In addition, analysis of issues related to fake news is largely based on data available on various reliable and independent organizations, such as Pew Research Center (USA), Reuters (UK) and European Commission (EC). Author’s own survey conducted in an Executive MBA class conducted in Hanoi, Vietnam is also be utilized. The results from primary and secondary resources are used to highlight cases of fake news on the social media and provide technical guidelines to detect its negative impact on society.
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    New social media and impact of fake news on society
    ( 2018) Nagi, Kuldeep
    Traditional media consists of mostly nameless and faceless people deciding what does and does not get printed and broadcasted. In this new era of internet and variety of social media, creation, and consumption of news and information in our society is changing. The rapid transformation of traditional print media into online portals has become a new trend. On the one hand, the online social media has democratized the means of news production and dissemination, but on the other hand, it has become a breeding ground for false and fake news. Increasing use of mobile devices and easy Wi-Fi access to 3G/4G networks, the Facebook, Instagram, YouTube, and Twitter have turned into powerful platforms for providing news and entertainment. In the USA and India, the President and the Prime Minister are using Twitter to engage with their voters and supporters. Hence the direct interaction of politicians and policymakers with the people using social media is having a strong impact on the functioning of the governments around the world. As a consequence, the online journalism and citizen media are also on the rise. New channels of online communication, such Skype, WhatsApp, Messenger, LINE and many others have also led to a rampant increase in the spreading of fake news. This paper uses the traditional empirical-analytical method to analyze the current issues about fake news. Information and data available on reliable public domain websites, such as FactCheck.Org and others portals are used for formulating research questions. In addition, analysis of issues related to fake news is largely based on data available on various reliable and independent organizations, such as Pew Research Center (USA), Reuters (UK) and European Commission (EC). Author’s own survey conducted in an Executive MBA class conducted in Hanoi, Vietnam is also be utilized. The results from primary and secondary resources are used to highlight cases of fake news on the social media and provide technical guidelines to detect its negative impact on society.
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    Online impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of China
    (Assumption University Press, 2018) Zou, Tingting
    The aim of this study is to understand online business, regarding impulse buying behavior amongst undergraduate students in Tianjin, China. This study concentrated on the Taobao.com platform, and considered variables of website quality (security, navigability, and visual appeal), hedonic shopping value (product novelty, fun and escapism), and product knowledge (word of mouth and social norms), to learn how online shop owners increase their profits by encouraging impulse buying behavior. The results suggest that Taobao.com online shop owners manage their websites to be physically attractive; consider changing their products; and even improve shopping through word of mouth regarding the products they offer.
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    A study of attitude towards plagiarism among Thai university students
    ( 2021) Nagi, Kuldeep ; Varughese, K. John
    Academic misconduct, especially plagiarism, has always been a critical academic issue in Thailand. Since the beginning of 2020, the COVID crisis has also led to another kind of pandemic plagiarism. Due to the ongoing lockdown the use of the internet, digital platforms, and eLearning has dramatically increased. This sudden explosion in online learning has further exacerbated attitudes about plagiarism. Needless to say, the internet provides ample opportunities for Thai students to access a wealth of information without visiting their school, college, or university library. While this has led to a boom in searching for online information, it has also made it much easier for students to plagiarize content that they stumble upon. Since Thai students are very weak in English language proficiency there is always a temptation for copying from the internet. Although most Thai institutions have a policy to curb plagiarism and uphold academic integrity, they seem to have a very limited effect. This research is based on the Theory of Planned Behavior (TPB) which states that attitude, subjective norms, and perceived behavioral controls together shape the individual’s intentions and behaviors. For the purpose of this study, an online survey was crafted using the variables pertinent to the Theory of Planned Behavior (TPB). A modified conceptual framework based on TPB was utilized. The results show that Thai students lack proper knowledge and implications of plagiarism. This study also provides suggestions to curb plagiarism and improve the English proficiency of Thai students.