Browsing by Subject "Involvement"
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    A study of the relationship between instructors’ perceptions towards organizational culture and job satisfaction in Shiyuan College of Nanning Normal University
    (Bangkok : Assumption University Press, 2022) Li, Jie ; Watana Vinitwatanakhun
    The main purpose of this study was to determine the relationship between instructors’ perceptions towards organizational culture and their job satisfaction at Shiyuan College of Nanning Normal University. The study first assessed the instructors’ perceptions towards organizational culture, examined their job satisfaction, and lastly found the relationship between organizational culture and job satisfaction. The study was conducted by surveying 147full-time instructors during the academic year 2020 at Shiyuan College of Nanning Normal University. Means and Standard Deviations were used to report the instructors’ perceptions towards organizational culture and their job satisfaction. Pearson Product Moment Correlation Coefficient was applied to analyze the relationship between these two variables. The results indicated a significant relationship between instructors’ perceptions of organizational culture and job satisfaction at Shiyuan College of Nanning Normal University.
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    CONSUMER INTENTION TO PURCHASE AFTER EXPOSURE TO ADVERTISEMENT- A CASE STUDY OF THAI CONSUMERS IN BANGKOK
    (Digital Production Press, Assumption University, 2017) Natthawut Chartpathomrak
    Advertising is a social form of communication that conveys the cultural values of a given society in such a way that the audience finds similarity between themselves and the cultural norms, values, and attitudes presented in the advertisements. Advertising is used for promoting commercial products and services. This study shows the impact of advertising toward customer purchase intention that is affected by various independent variables.