Browsing by Subject "Marketing -- Data processing"
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ItemEntrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology(Assumption University, 2003) Amornrat Thoumrungroj ; Assumption University. Martin de Tours School of Management and EconomicsThis paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship, information technology (IT), and international business. The investigation on the relationships among entrepreneurial intensity, IT, national culture, new product success, and performance is presented. It postulates the mediating role of IT in the relationship between entrepreneurial intensity and new product success, and it explores their indirect relationships with business performance. In addition, the conceptual framework encompasses the effects of cultural differences on the hypothesized relationship between entrepreneurial intensity and IT.
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