Browsing by Subject "Materialism"
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    A cross-national study of consumer spending behavior: the impact of social media intensity and materialism
    ( 2018) Amonrat Thoumrungroje
    The ubiquity of Internet, mobile devices, and online social media platform has undeniably altered consumer lifestyles and business conduct globally. To explore the influences of social media on consumer behavior, this study applied the “self-regulation” concept and a cross-cultural conceptualization of “self” to propose a model explicating how social media intensity directly and indirectly—through materialism—impact consumers' credit overuse, conspicuous consumption, and impulse buying. Using data collected from the U.S. and South Korea, social media intensity strongly influences consumer spending in the American sample but has no effect on credit overuse behavior in the South Korean sample.
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    The influence of family resource, family stress, money attitudes, self-control towards materialism: the case of generation Y in Bangkok Metropolitan
    (Assumption University Press, 2020) Sararat Thongbaisri ; Ekkachai Boonchuaymetta
    Nowadays, the population of generation Y most likely drives the consumer market. Hence scrutinizing their behavior’s consumer toward their money attitudes and materialism has become more critical. The researcher has ultimate purposes of determining and investigating the behavior of generation Y toward money attitudes, which in turn affect materialism. Research findings show that how family resources received during childhood, perceived stress from disruptive childhood and self-control are influencing the varied impact on Materialism and Money Attitude dimensions. This sample surveyed n=412 Thai Generation Y (1980-1997) in Bangkok Metropolis to examine whether family resources received during childhood, perceived stress from disruptive childhood, money attitudes and self-control affect Thai Generation Y Bangkok Metropolis’s life-course. This study founds perceived stress from disruptive childhood family have certain impacts on later-life of money attitudes. Money attitudes also affect to materialism as well as the current Self-Control behavior has significant effects on materialism.
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    The influence of materialism on well-being among Thai adolescents
    (Digital Production Press, Assumption University, 2016) Mattaneeya Chotima ; Blauw, Jon
    This investigation attempted to examine the influence of materialism on well-being, mediated by gratitude, anxiety, and depression among Thai adolescents. Operationally, well-being encompassed the factors of academic performance, social integration, and life satisfaction. Data were collected from 1,200 university students in the Bangkok area. A self-administered survey questionnaire in Thai was employed for data collection. The questionnaire consisted of the following: a researcher-constructed set of questions to elicit demographic information, the Material Values Scale (MVS) to measure materialism, the Gratitude Questionnaire-6 (GQ-6) to measure gratitude, the State-Trait Anxiety Inventory (STAI) to measure anxiety, the Center for Epidemiologic Studies Depression (CES-D) to measure depression, the Engaged Living in Youth Scale (ELYS) to measure social integration, and the Satisfaction With Life Scale (SWLS) to measure life satisfaction. The findings of Study 1 revealed that the Thai versions of the GQ-6 and the ELYS are psychometrically sound and, therefore, reliable and valid for use with Thai participants. Study 2 demonstrated the indirect negative influence of materialism on well-being, being mediated by gratitude, anxiety, and depression, nonsignificant correlation between materialism and gratitude, direct negative influence of materialism on well-being, and identified the full-direct model as the model that best explains the interrelationships among the core variables.
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    A Study of Relationship between Money Attitudes, Materialism, Credit Card Use, Perceived Social Image and Compulsive Buying Apparel at Shopping mall in Phathumthani
    ( 2016-06) Kulwadee Kaewprapan ; Sirion Chaipoopirutana
    Compulsive buying, which can be defined as an irresistible urge prompted by negative affectivity and resulting in excessive and time-consuming retail activity, is generally perceived as having a negative influence on customer purchasing behaviors. Factors that influence compulsive buying include money attitude, credit card use, materialism and perceived social image. This study aims to study the relationship between money attitude, materialism, credit card use, perceived social image and the compulsive buying of apparels at a shopping mall located at Future Park Rangsit in Pathumthanit. The data was collected through an online questionnaire that surveyed 300 respondents via software (Surveycan website), people who have bought apparels at Future Park Rangsit shopping mall. The sampling procedure used non-probability and the convenience sampling technique. The data were analyzed by Pearson Correlation and descriptive statistics were used to provide the mean and demographic percentages. In addition, inferential statistics were used to test the relationship among the variables. The research shows that attitudes toward money have no significant relationship with compulsive buying. However, three independent variables, materialism, credit card use, and perceived social image, have a positive relationship with compulsive buying. Consumers see brands as a means of expressing self-concepts. Since credit card use directly affects compulsive buying, the mall should put even more emphasis on strategies such as card promotions, cash back, point, reward, or 0% installment and discount when using credit cards. Finally, the mall should promote products and services that can enhance the social status of customers.