AU Institutional Repository :: Browsing by Subject "Motivation research (Marketing)"

Browsing by Subject "Motivation research (Marketing)"

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A comparative study of consumers' perception about brand equity of two shampoo brands : Pantene and Dove

(Bangkok : Assumption University, 2003) Krissana Choosakchinakun
A comparison of consumer buying process between domestic and foreign brand names in fashion industry

(Bangkok : Assumption University, 2001) Ladda Kovitthammakorn
Demographic characteristics and marketing mix affecting purchase decision for instant nookle in Bangkok metropolitan

(Assumption University, 2001) Napaporn Techananalert
Factors related to Moscow teenagers' purchase intention : a case study of the subculture clothing market

(Assumption University, 2009) Ekaterina Kiseleva ; Assumption University. Martin de Tours School of Management and Economics
Impulse purchasing behavior : a study on hypermarket customers in Bangkok

(Assumption University, 2010) Joseph, Bipin Charithavely
Influence factors affecting the level of viewer's satisfaction for EGV (Entertainment Golden Village) Seacon 14 in Bangkok Matropolis

(Assumption University, 2000) Direkrit Wongsasuthikul
The influence of loyalty programs toward commitment and buyers behavior in Bangkok metropolitan area

(Assumption University, 2010) Kanchaphron Wiriyachainon
The influence of mall environment on shoppers' value and behavior : a case study of Chinese mall shoppers in Xi' an area

(Assumption University, 2010) Yan, Zhang
Perception of brand equity of two laptop brands : Fujitsu and Sony: a comparative study of consumers in Bangkok

(Assumption University, 2004) Nettala, Rai
Purchasing behavior or organic food consumers

(Assumption University, 2009) Patricia Arttachariya ; Assumption University. Martin de Tours School of Management and Economics
The relationship between attitudes, subjective norms, perceived behavioral control and internet purchasing behavior : a case study of students in Bangalore

(Assumption University, 2006) Chacko, Dony Peter
The relationship between consumers' perception of media credibility and purchase intention : a case study of the Bangkok Post Newspaper

(Assumption University, 2008) Ruj Vanasuntakul
Relationship between perceived brand equity by consumers and brand value of an international brand : a study of Sony Television Company

(Assumption University, 2003) Hireguntanur, Ankalappa Manjunath
The relationship between personal-oriented values, attitude towards, and purchase intention of facial whitening products

(Assumption University, 2008) Ma, Mengli ; Assumption University. Martin de Tours School of Management and Economics

The main purpose of this study is to explore the relationship between personal-oriented values, attitude towards, and purchase intention of facial whitening products of Thai male consum- ers. This research utilized List of Values (LOV) to measure nine personal-oriented values. Sample survey technique was applied and a self administered questionnaire was established in order to collect data in Bangkok. The researcher found that six out of nine personal-oriented values had low positive relationships with attitude towards facial whitening products; however, attitude had a high positive relationship with purchase intention of facial whitening products.
The relationships between consumers' perception of brand equity, product attributes and purchase intention : a study on Sony Cyber-Shot digital cameras in Bangkok

(Assumption University, 2005) Apiluck Tamwimutti
The study of consumer perception of intrusion toward personal privacy and direct marketing activities

(Assumption University, 2002) Janesiri Pornpongsak
A study on consumer perceptions of Burmese shoppers for gems and jewelry products in Mandalay division, Myanmar

(Assumption University, 2012) Kain, Nan