Browsing by Subject "Motives"
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ItemCross-validation of the Australian-developed smoking inventory: an investigation of votives underlying the decision-making processes leading to the uptake, maintenance, and possible cessation of smoking among students in Assumption UniversityThe present study was designed to cross-validate the Australian developed Australian Smoking Inventory as applied to the Thai context. Exploratory factor analysis identified the three factors of 'perceived utility of smoking', 'pleasure/addiction needs', and 'need for social acceptance' as three major motives for smoking behavior among Thai young adults. These findings are similar to those obtained from Ho's (1989) Australian study and suggest that Thais and Australian hold similar beliefs about the decision-making processes underlying smoking behaviors. The implications of the study's findings, which include the development of intervention programs and strategies to lower the motivation and perception of the perceived utility of smoking, are discussed.
ItemMotives for inward foreign direct investment into Thailand: a quantitative analysisThis study aimed to formulate a conceptual framework regarding the Foreign Direct Investment (FDI) location choice made by corporations and identified the motivational factors of the FDI location choices. The framework and associated hypotheses were empirically tested in Thailand. The framework was derived from existing FDI literature and consists of market, resource and efficiency seeking motives as well as institutional factors and general macroeconomic indicators towards the FDI location choice in Thailand. The objective of this research was to extend the understanding of FDI location decisions and hence provide more informed recommendations to Thai policy makers and business practitioners, as well as contribute significant knowledge to academic literature about the most influential determinants for FDI location choice in Thailand. The approach was a quantitative analysis as this provided an overview of the determining factors of FDI inflows into Thailand. Data from a number of companies was collected by using a questionnaire. In order to ensure the reliability of the proposed survey, quantitative techniques such as Cronbach's Alpha and Item-Objective Congruence were applied. Furthermore, descriptive statistics and a multiple linear regression analysis were used to determine the influence of the independent variables obtained from the conceptual framework of this research study. The research study identified that macroeconomic indicators, market-seeking motives and efficiency-seeking motives have a significant positive influence towards the FDI location choice of Thailand. Notably, resource-seeking motives and institutional factors did not have a significant influence. To the best of my knowledge this research study contains no material previously published or written by another person except where due reference is made in the text of the examinable outcome.
ItemYoung Thai men driving dangerously: a cross-cultural validation study of the Motives for Dangerous Driving Scale (MDDS)The present study was conducted to investigate the cross-cultural reliability and validity of the Motives for Dangerous Driving Scale (MDDS) as a multidimensional measurement tool that can tap into different motives underlying dangerous driving among young Thai male drivers. The sample consisted of 300 participants aged between 18 to 28 years. Exploratory factor analysis yielded a three-factor structure underlying the Thai-based MDDS. These three factors represent three major motives for dangerous driving among young Thai male drivers: ‘driving fast/taking risk,’ ‘confidence in one’s driving skills,’ and ‘disrespect for traffic laws. These three factors are highly similar to the three-factor structure identified for the original Australian-based MDDS. Reliability analysis indicated that the three motives for dangerous driving and their 31 representative items are internally consistent based on their computed Cronbach’s alphas and their items’ IT correlations. Tests of both convergent and criterion-related validity support the conclusion that the Thai-based MDDS is valid by these two criteria.