Browsing by Subject "Online purchase intention"
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ItemFactors influencing generation Y's online purchase intention toward XYZ online store in ThailandElectronic commerce is an essential tool and increasing growth in businesses, most of businesses run their operations via an online. Online purchasing is a part of human life as a providing more conveniences and efficiencies of a vendor and a consumer when people compare to traditional purchasing. For generation Y has the high commitment in various channels of purchasing and this generation perceived online shopping was more sage and capable. This study aimed to determine factors influencing generation Y’s online purchase intention toward XYZ online store in Thailand. The researcher collected 400 questionnaires, all questionnaires were distributed in Thailand via Google form to respondents who are intended to online purchase via XYZ online store in past 3 months and generation Y who ages between 18-38 years old in 2018. The results of hypotheses testing showed that generation Y considers quality, brand image, convenience, promotion and trust had a significant influence to online purchase intention. Moreover, the result presented that trust has the strongest significant influencing on online purchase intention. All variables are referred to XYZ Online Store’s website including application.
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ItemFactors influencing online purchase intention( 2018) Thanawan Phongsatha ; Vivittawin Jirawoottirote: Nowadays, the popularity of the Internet usage is growing in all businesses, shopping is not excluded. People have changed the way they shop from off line to online. As such, consumer behavior should be explored since the technology especially the Internet has become the mainstream of people lives. Therefore, the research was aimed to determine whether Perceived Usefulness (PU), Perceived Ease Of Use (PEOU), and Perceived Risks (PR) has influenced online purchase intention of customers. These three factors were considered when people would decide to shop online. This descriptive research applied the survey method to collect data. A self-administered online questionnaire was voluntarily distributed to respondents via Google Docs and Line Application. The respondents were recruited with the characteristics of being online shoppers. The researchers used the screening question to ask whether they have tendency or have experienced to shop online prior to proceed to the actual questionnaire. Apparently, there were 111 valid data for analysis. The Multiple Linear Regression (MLR) was applied for hypothesis testing to explore whether Perceived Usefulness (PU), Perceived Ease Of Use (PEOU), and Perceived Risks (PR) influence online purchase intention. The results revealed that all the three factors statistically significant influenced online purchase intention (R2 = .46, Adjusted R2 = 0.45, F = 30.53, p = .000). To conclude, respondents felt that to make the online purchasing, the usefulness and ease of use are things to consider; even though there is risk for them
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ItemHow online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers( 2012-08) John, Surej P.Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of various antecedents of online trust and to predict the user’s intention to engage in online transaction based on their trust in the Information systems. This study is conducted among Asian online consumers and later the results were compared with those from Non-Asian regions. Another objective of this paper is to integrate De Lone and McLean model of IS Success and Technology Acceptance Model (TAM) for measuring the significance of online trust in e-Commerce adoption. The results of this study show that perceived security, perceived privacy, vendor familiarity, system quality and service quality are the significant antecedents of online trust in a B2C e-Commerce context.
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ItemAn investigation on the influence of service quality, trust, satisfaction on online repurchase intention and willingness to recommend in ChinaOnline shopping is becoming more and more common for Chinese customers. Although China has shown the widespread use of electronic networks and information, there are still doubts about the factors influencing the intention of repeat purchase and recommendation. The purpose of this study is to research the factors affecting of service quality, trust, satisfaction on online repurchase intention and willingness to recommend in China to collect data, 451 questionnaires were distributed to Chinese using Jingdong shopping platform website to purchase products/services online from September 2020 to October 2020, and 51 cases were removed, and there were 400 respondents left, which occupy 88.7% as a usable data set. Furthermore, Pearson's correlation coefficient, and descriptive statistics were applied to test the influence. Through purpose and convenience sampling techniques, non-probability is applied to collect data from sampling units. Five-point Likert was designed to explore the instrument. In addition, statistical analysis outcome displayed that “service quality” is significant influence on trust, “service quality” and “trust” are significant influence on satisfaction, “trust” and “satisfaction” are significant influence on repurchase intention, and “satisfaction” and “repurchase intention” are significant influence on willingness to recommend. However, “service quality” is not influence on repurchase intention, and “trust” is not influence on willingness to recommend.
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