Browsing by Subject "Online shopping"
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ItemDrivers of E-Commerce Continuance Intention: a Comparison cross Baby Boomers, Generations X, Y, and Z in Thailand( 2021) Amonrat ThoumrungrojeGlobalization of trade and investments coupled with advancements in telecommunication and technology have driven growth in international business, particularly e-commerce. Focusing on business-to-consumer (B2C) e-commerce, this study investigates the drivers of post-COVID-19 pandemic e-commerce continuance intention across baby boomers, Generations X, Y, and Z in Thailand. Selfadministered online survey datafrom 851 Thai respondents obtained after the first lockdown were analyzed using multiple-group structural equation modeling. Results show that perceived risks in e-commerce have the strongest negative effect on trust, followed by utilitarian motivations while hedonic motivations only have marginal effect. From the total sample, utilitarian motivations are the most influential driver for continuance intention while trust has the least impact. Within each generation, although hedonic motivations represent the most important driver among baby boomers, utilitarian motivations are the only significant factor in Generation X, and are the most significant across Generations X, Y, and Z with trust being unimportant to Generations X and Y. Proposed relationships are marginally different between Generations X and Z, but not in other pairwise comparisons.
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ItemEmpirical research on online repurchase intention: an assessment of ease of use, security, private concern, trust, and e-satisfaction towards online shoppers in ChinaNowadays, e-commerce is more and more popular, and has become an indispensable part of people's daily life. With the fantastic growth of online shopping quantity of Chinese users, the e-commerce platform is also overgrowing. This study focuses on five factors (security, ease of use, privacy concern, trust and e- satisfaction) that affect repurchase intention. In addition, this study focuses on China's online shopping platform and online shopping users. This study collected 389 questionnaires by online platform and the data from the questionnaires were analyzed and summarized. Descriptive and inferential analyses were applied to analyze the data, and the researchers applied five point Likert scales for the research instrument. In this study, the researchers applied Simple Linear Regression and Multiple Linear Regression to test all the hypotheses. The results of this study show that “security” and “privacy concern” have great influence on trust and e-satisfaction. The website ease of use has an important impact on customers' e-satisfaction. At the same time, the online security, e-satisfaction and trust have an important impact on customer repurchase intention.
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ItemThe impact of e-commerce on customer satisfaction and customer loyalty during the COVID-19 pandemic: a quantitative analysis in ThailandThe aim of this study is to identify the impact of e-commerce on customer satisfaction and customer loyalty among online shopping platforms in Thailand during the COVID-19 pandemic. This study analyzes user interface quality, information quality and perceived privacy as factors influencing customer satisfaction and loyalty. The samples (400 respondents) were collected from an online questionnaire by using snowball sampling, convenience sampling as well as stratified random sampling. After gathering the data, it was analyzed by using simple and multiple linear regression in order to confirm and show the significance of the hypotheses. For data analysis, Multiple and Simple Linear Regression analysis methods were applied as well as a Five-Point Likert scale method. This study found that user interface quality, information quality and perceived security have a significant, positive impact on customer satisfaction and loyalty. This study further suggests that in order to gain the loyalty of online customers, the online shopping platforms should focus on other factors e.g., trust, which influence customer satisfaction. Achieving these goals are highly likely to ensure customer loyalty. The limitations of this research paper are that it is specifically focused on Thailand and consumers living in Thailand. Therefore, the findings that result from this research might not apply to other countries around the world and will only represent the situation in Thailand.
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ItemOnline impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of ChinaThe aim of this study is to understand online business, regarding impulse buying behavior amongst undergraduate students in Tianjin, China. This study concentrated on the Taobao.com platform, and considered variables of website quality (security, navigability, and visual appeal), hedonic shopping value (product novelty, fun and escapism), and product knowledge (word of mouth and social norms), to learn how online shop owners increase their profits by encouraging impulse buying behavior. The results suggest that Taobao.com online shop owners manage their websites to be physically attractive; consider changing their products; and even improve shopping through word of mouth regarding the products they offer.
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ItemA study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China( 2015-08) Zhang, Yue ; Sirion ChaipoopirutanaThe propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The research model was tested with data from 420 of Jingdong’s customers in Nanjing, China. The author tested the hypotheses through simple regression analysis and multiple regression analysis based on the survey. Data were collected using convenience approach. Data collected from 420 valid respondents provided support for all hypotheses. The results show that trust, customer satisfaction and attitude towards the website have positive impacts on revisit intention and repurchase intention. Trust was positively related to customer satisfaction and attitude towards the website. This research suggests that online vendors should invest in methods that strengthen trust, customer satisfaction and attitude towards the website such as Jingdong should make an appropriate introduction of products and Jingdong should differentiate their products and services from other online business companies.
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ItemA study on the Impact of e-Commerce on SMEs in Thailand( 2018-06-26) John, Varughese Kizhakkacharuvil ; Asawin Wichayachakorn ; Nithiphong VikitsetBusiness-to-consumer (B2C) e-Commerce is the focus of this study with special emphasis to its impact on small-and-medium enterprises or SMEs in Thailand. The impact is investigated in two perspectives – the economic impact and the social impact- where the former is concerned to the firms in terms of increase in its profitability and operating efficiency and the latter is related to the society in general imparted by the firm in terms of employment created. The study further investigated the penetration of e-Commerce (B2C) among consumers of Thailand and their perceptions towards online shopping. The retailers of four commodities (books & magazines, cosmetics, mobile, and laptop) and the consumers are the samples of the study. The primary survey was conducted throughout Thailand by collecting data from 1462 retailers and 1535 consumers during January to March 2018. The results indicate that the profitability of retailers who have adopted online sales (click-and-mortar retailers) is significantly higher than that of those who have not adopted online sales (brick-and-mortar retailers). The operating efficiency of the latter group is significantly lower than that of the former. The social impact in terms of new employment opportunities created is negligible by the adoption of online sales, however, the click-and-mortar shops have more employees per shop than that of their counterparts. The penetration of online shopping in Thailand is estimated to be 24 percent among the four commodities under study. According to the B2C e-commerce Index-2015 estimated by the United Nations Conference on Trade and Development (UNCTAD), Thailand’s index value is 47.2 and positioned in the 70th place among 130 countries, whereas it is 60 for Malaysia (45th rank) and 84 for the Republic of Korea (8th rank). This estimate is showcasing only the infrastructure potential for B2C e-commerce in a country based on internet usage, credit card holders, etc. and no indicators of the actual transactions on commodities are included. It has been observed that the penetration of online shopping is not a threat, for the time being, to the brick-and-mortar shops in Thailand, since they have more than double the market share of online buyers. The perception of consumers in Thailand for online shopping is its convenience and novelty of browsing the virtual platform, nevertheless, the consumers have much anxiety in the risks related to online shopping, regarding the performance of the products bought online, and the financial risks of online transactions. Moreover, the consumers have discontent on the economic laws prevailing in the country for the protection of their rights, in case of loss caused by online transactions, and most of the offline consumers are unaware of such laws. Therefore, the study recommends the vendors to be more upright and hold consistently the ethical values in their dealings with consumers, and the public authorities have to enact appropriate laws and implement it effectively for the protection of consumer rights so as to build a proactive environment for consumerism. This is highly indispensable for any emerging market economy. The study highlights the regional imbalance in the development and growth of e-commerce in Thailand, where the scale of penetration is high in central and northeastern regions, but low in north and southern regions.