Browsing by Subject "Perceived ease of use"
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    Art design major undergraduate's satisfaction towards online education: a case of public universities in Sichuan, China
    (Bangkok : Assumption University, 2023) Dai, Yuhong ; Satha Phongsatha
    The paper aims to evaluate the essential determinants that have a significant effect on satisfaction for online education of art design major undergraduate students from four public universities in the Sichuan Province of China. Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude (ATT), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI) and Satisfaction (SAT) were all investigated to determine if these constructs influence satisfaction of students with online education. The researcher applied a quantitative exploration approach with 487 samples and distributed the quantitative questionnaire to art design major undergraduates at four target universities. The multistage sampling approach was utilized in this survey. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were utilized to determine the relationships of the variables under study. The entire hypotheses were supported by the results of the data analysis, in which social influence indicated the most powerful direct effect on satisfaction. For students to acknowledge and recognize the effectiveness of online education, university administrators and teaching staffs should pay sufficient attention to the factors which has generated significant influence on the satisfaction of the instruction, and consider the correlated teaching adjust or reform in the future according to the findings of this research.
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    An empirical analysis of determinants driving m-commerce adoption in Thailand
    (Digital Production Press, Assumption University, 2018) Ployrawee Yingcharoen
    This empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was found that most participants use mobile banking the most and the mobile stock trading is the least. For the statistical treatments of the data, Multiple Regression and Pearson Correlation Coefficient were employed to test all of 400 validated questionnaires through Statistical Software. All hypotheses were supported.
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    The factors impact attitude toward using and customer satisfaction with elderly health care mobile application services: a case study of people in Bangkok metropolitan, Thailand
    (Assumption University Press, 2017) Hathairat Didyasarin ; Rawin Vongurai ; Sutthhisak Inthawadee
    Nowadays, Thailand is turning to aging society with the older population increasing than past. Mostly, older people have mental and physical health problems. Consequently, elderly health care is more important and necessary in the society. Currently, technology has continuously grown especially mobile applications that allow people to get involved with more activities. Applying elderly health care as mobile application service instead of traditional service is a new type of product and new trend in Thailand. This research analyzes the factors have impact attitude toward using and customer satisfaction with health mobile application service. The target population are people who lives in Bangkok Metropolitan, Thailand. The data were collected by applying non-probability sampling as convenience and snowball sampling methods with 406 respondents both online and paper based questionnaire survey. Multiple Linear Regression methodology was used in the research. As a result, perceived usefulness, perceived ease of use, perceived playfulness, and cognition of compatibility have significant impact on attitude toward using. Moreover, customer satisfaction with health mobile application services were significantly impacted by perceived usefulness, perceived ease of use and attitude toward using.
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    Factors impacting on art major postgraduate students' satisfaction to online learning in Chengdu of China
    (Bangkok : Assumption University, 2023) Yuanbo, Zhong ; Satha Pongsatha
    The objective of this article was to investigate the critical factors that have a substantial influence on satisfaction about online learning among art major postgraduate students from three universities in the Chengdu region of China. Self-Efficacy (SE), Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Service Quality (SQ), Technology (TEC), Perceived Utilitarian Performance (PUP), and Satisfaction (SAT) were all interconnected in the conceptual framework. The researcher utilized the quantitative investigation strategy with 500 samples and distributed the questionnaire to the selected postgraduates at three target colleges. In this survey, a multistage-sampling strategy was used to collect data from the investigation, using judgmental and quota sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) have been implemented to analyze data. In addition, goodness of model fits, correlation validity, and reliability testing for each component was utilized. Every exogenous variable has demonstrated the which existed the significant impact on the associated endogenous variable, with Perceived Ease of Use (PEOU) providing the greatest consequence on satisfaction. The entire hypotheses have been evidenced to achieve the research purposes. Consequently, for the postgraduate students to acknowledge the effectiveness online instruction, the administrators and instructional staffs who from the graduate school of the public universities should emphasize the latent variables which has exerted the significant effect on satisfaction for the online education and design the interconnected instruction reform according to the findings of this quantitative research.
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    Factors impacting online learning usage during Covid-19 pandemic among sophomores in Sichuan Private Universities
    (Bangkok : Assumption University Press, 2022) Cao, Yingqu ; Chanintorn Jittawiriyanukoon
    This study aims to examine factors impacting online learning usage among students in Sichuan private universities, China. The variables used to construct the conceptual framework are perceived ease of use, perceived usefulness, information quality, system quality, service quality, attitude towards using, satisfaction, behavioral intention and actual use. Research design, data and methodology: The quantitative approach (n=500) was conducted via online questionnaire, using judgmental sampling, quota sampling and convenience sampling. Before processing the data collection, content validity was reserved by index of item objective congruence (IOC). Pilot study of 40 samples was approved by Cronbach’s Alpha reliability test. Afterwards, the data was analyzed in SPSS using descriptive statistics, confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: The results revealed that satisfaction had the strongest significant impact on behavioral intention, followed by perceived usefulness on attitude toward using, service quality on behavioral intention, behavioral intention on actual use, information quality on behavioral intention, perceived ease of use on attitude toward using and attitude toward using on behavioral intention. On the other hand, the relationship between system quality and behavioral intention was not significant. Conclusions: Academic practitioners were recommended to encourage online learning usage among students by developing better online learning system, technical support service and learning experience which led to successful adoption and learning effectiveness of students in higher education.
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    Factors Influencing Consumer Decision Making to Use Quick Response (QR) Code Mobile Payment in Bangkok, Thailand
    ( 2018-05-25) Niramol Pimarnsawast
    At present, technology has become a part of daily routine for everyone .Thailand steps into digital society or Thailand 4.0 following the government’s policy .One of the big change for Thailand 4.0 was Promtpay coming across with QR code mobile payment toward cashless society .Therefore, QR code mobile payment was similar to new channel of payment in Thai society .It gave everyone more choices in cashless payment .This research can help merchant and customer to find another way to get competitive advantage over others if they provided or use QR code mobile payment .The researcher used six independent variables, which including with consumer innovativeness, attitude toward QR code mobile payment, perceived usefulness, perceived security, perceived trust, perceived ease of use and consumer decision making .To study factors influencing consumer decision making to use quick response)QR ( codes mobile payment in Bangkok, Thailand. The simple size was 387 respondents )30 respondents for pre-testing included .(The researcher distributed questionnaire to the people who are interested to use QR code mobile payment in downtown shopping area, Bangkok, which Purposive Sampling, Quota sampling, and Convenience Sampling Method were used. The researcher analyzes the factors influencing by using descriptive analysis and inferential statistic. Furthermore, the study confirms that consumer innovativeness, attitude toward QR code, perceived security, and perceived ease of use influence to use QR code mobile payment in Bangkok, suggesting that the researcher also gives the recommendations to help merchant and customer in using the QR code mobile payment channel to increase customer’s choices for payment toward consumer decision making. Theoretical and practical implications of the findings and future research directions are also discussed.
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    Factors influencing online learning system usage among fourth-year students in higher education in Sichuan, China
    (Bangkok : Assumption University, 2022) Cao, Yingqu
    This research aims to determine factors influencing online learning usage of students in higher education in Sichuan, China. The conceptual framework presents key constructs, including perceived ease of use, perceived usefulness, information quality, system quality, service quality, attitude toward use, satisfaction, behavioral intention, and actual use. The researcher applied a quantitative approach to collect data by distributing online questionnaires to 500 fourth-year students in three private universities. The sampling method used was nonprobability sampling, including judgmental sampling, quota sampling, and convenience sampling. Before the data collection, an index of item objective congruence (IOC) was used to validate items in the questionnaire, and Cronbach's Alpha Coefficient reliability test was used to measure the reliability of the questionnaire by conducting a pilot test with 40 participants. Afterward, data analysis was carried out employing descriptive analysis, confirmation factor analysis (CFA), and structural equation modeling (SEM). The findings revealed that the strongest significant relationship was the attitude toward use and behavioral intention, followed by behavioral intention and actual use, system quality and behavioral intention, and perceived ease of use and attitude toward use. Conversely, there were no supported relationships of service quality and behavioral intention, followed by information quality and behavioral intention, perceived usefulness and attitude toward use, and satisfaction and behavioral intention. Henceforth, academic practitioners and universities are recommended to provide an effective system, high service support standard, and promote the benefits of the online learning system to students.
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    Factors influencing online repurchase intention in Thai popular e-Commerce platform
    (Bangkok : Assumption University Press, 2022) Mitchev, Tzvetan ; Janda, Julian ; Chompu Nuangjamnong
    The purpose of this study is to explore the influence of perceived ease of use, enjoyment, customers’ satisfaction, trust, and online shopping experience on online repurchase intention in Thai popular e-Commerce platforms. This study is designed and analyzed perceived ease of use, enjoyment, customers’ satisfaction, trust, and online shopping experience toward online repurchase intention in Thai popular e-Commerce platform by using secondary data analysis and an archival study approach which has been using three frameworks from previous studies to create a new conceptual framework. Research design, data and methodology: The samples (422 respondents) were collected from an online questionnaire by using convenience sampling, snowball sampling, and purposive sampling to collect data from target respondents. After gathering the data, the study was analyzed by using simple and multiple linear regression in order to confirm and show the significance of the hypotheses. Results: The results explicated that perceived ease of use presented the strongest influence on online purchase intention in Thai popular e-Commerce platforms follow by enjoyment, customer satisfaction, trust, and online shopping experience respectively. Meanwhile, when focusing on the influence of online shopping experience on trust, the result of this study revealed that there has a significant effect of online shopping experience on trust. Conclusions: The research findings have met research objectives. Therefore, it is recommended that the system administration and system development of e-Commerce should pay attention on update the contents, products information, layout, secure transaction to increase online repurchase intention. Research Limitations: The limitations of this research paper are that it is specifically focused on Thailand and consumers living in Thailand. Therefore, the findings that result from this research might not apply to other countries around the world and will only represent the situation in Thailand.
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    Factors influencing repurchase intention on e-Commerce platforms: a case of GET application
    (Assumption University Press, 2021) Sophida Chanthasaksathian ; Chompu Nuangjamnong
    Although the global economy has been challenged by the coronavirus pandemic, online delivery service businesses have grown enormously. Hence, a great number of newcomers have jumped into the market aiming to leverage customers' insight to adopt in their other businesses. There is high competition in this industry which is expected to intensify. This study focuses on GET application and aims to determine the influence of independent variables namely; privacy, reliability, trust, perceived ease of use, perceived usefulness towards online repurchase intention in Bangkok of Thailand. This research uses the quantitative method. The data is collected through questionnaires. Descriptive analysis was used to analyze the demographic factors and general information of the respondents. Inferential analysis was applied to tests the hypotheses of the study. Nevertheless, the result shows that GET application is ranked as the most used delivery app among all online delivery services platforms, although they are not considered as the best. Regarding the findings of this research, each variable has been emphasized and analyzed, therefore, this research has shed light on what factor is the most influential towards customer repurchase intention which can allow GET application could improve or innovate their platform. In this study, results revealed that privacy has a positive significant effect on trust, also, perceived ease of use and perceived usefulness have a positive significant influence on perceived usefulness while reliability, trust, perceived ease of use, and perceived usefulness have a positive significant effect on online repurchase intention on GET application platform at a p-value less than .05.
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    Organization development intervention on users acceptance of core banking system in Myanmar
    (Assumption University Press, 2021) Swe, May Darli Phone ; Kitikorn Dowpiset
    This action research has three objectives, comprising 1) To diagnose the current acceptance level of users on the core banking system, 2) To implement Organization Development Intervention (ODI), and 3) To examine the impact of pre-ODI and post-ODI in perceived usefulness, perceived ease of use, attitude toward the use, and behavioral intention to use. The research site is MMM Microfinance Company Ltd, Myanmar, involving three groups of participants, which are loan officers, accounting, and IT departments, totaling 30 people. This experimental research employs structured questionnaires and semi-structured interviews for data collection, comprising two phases: pre-ODI and post-ODI Data analysis and treatments include the Pair sample T-test and Pearson Correlation test and the contents analysis of the interview’s passages translated from Myanmar to the English language for coding. The key findings show a significant difference between the pre-ODI and the post-ODI for perceived usefulness, perceived ease of use, attitude toward use, and behavioral intention to use. Recommendations comprise developing the core banking software usage in the focal organization, analyzing demographic factors and the acceptance of technology, and the relation of organizational structure and technology acceptance.
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    The differences of students traits in computer science program with the perception of using laptops for studying in Chengdu, Sichuan, China
    (Bangkok : Assumption University Press, 2022) Lei, Wang ; Hossain, Mohammad Shazzad ; Chompu Nuangjamnong
    With a sample size of 475 respondents, this study examined how students' disparities in computer science qualities affect their perceptions of using laptops for learning in a computer science program in Chengdu, Sichuan, China. A questionnaire was used as the research instrument. Conduct statistical analysis of variance on the data (Multivariate Analysis of Variance: MANOVA). Perceived ease of use (X̅) = 4.141, perceived usefulness (X̅) = 4.181, trust (X̅) = 4.147, and behavioral intention (X̅) = 4.166 were all high average scores. Meanwhile, at the 0.05 level of significance, gender, age, subjects in computer science courses, and types of laptop manufacturers have no statistically significant difference on perceived ease of use, perceived utility, trust, or behavioral intention. Thus, students use laptops in their study environments, and it was discovered that students' perceived ease of use, perceived usefulness, trust, and behavioral intention to use laptops for studying in computer science courses are generally positive, as the average score is higher, with no significant difference between student characteristics in gender, age, subjects in computer science courses, and types of laptop manufacturers.
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    The impact factors toward online repurchase intention: a case study of Taobao e-commerce platform in China
    (Bangkok : Assumption University Press, 2022) Zhang, Zhuyao ; Chompu Nuangjamnong
    Purpose: the purpose of this study is to investigate the effects of online customers' perceived usefulness, perceived ease of use, perceived cost, trust, and satisfaction on repurchase intention. Design/Methodology/Approach: This study employs secondary data analysis, archival research, etc., to explore the factors influencing repurchase intentions. This study creates a new conceptual framework based on three frameworks from previous studies. Findings: This study investigates the factors that influence customers' repurchase intention. According to research findings, perceived usefulness, perceived ease of use, perceived cost, trust, and satisfaction positively impact repurchase intention. Research Limitations/Implications: Many factors affect customers' repurchase intention. It is difficult to analyze all the elements comprehensively, and there is no analysis of the strength of the influence. Originality/value: This study examines perceived usefulness, perceived ease of use, perceived cost, trust, and satisfaction, which impact customer repurchase intention.