Browsing by Subject "Perceived ease of use (PEOU)"
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    Factors influencing online purchase intention
    ( 2018) Thanawan Phongsatha ; Vivittawin Jirawoottirote
    : Nowadays, the popularity of the Internet usage is growing in all businesses, shopping is not excluded. People have changed the way they shop from off line to online. As such, consumer behavior should be explored since the technology especially the Internet has become the mainstream of people lives. Therefore, the research was aimed to determine whether Perceived Usefulness (PU), Perceived Ease Of Use (PEOU), and Perceived Risks (PR) has influenced online purchase intention of customers. These three factors were considered when people would decide to shop online. This descriptive research applied the survey method to collect data. A self-administered online questionnaire was voluntarily distributed to respondents via Google Docs and Line Application. The respondents were recruited with the characteristics of being online shoppers. The researchers used the screening question to ask whether they have tendency or have experienced to shop online prior to proceed to the actual questionnaire. Apparently, there were 111 valid data for analysis. The Multiple Linear Regression (MLR) was applied for hypothesis testing to explore whether Perceived Usefulness (PU), Perceived Ease Of Use (PEOU), and Perceived Risks (PR) influence online purchase intention. The results revealed that all the three factors statistically significant influenced online purchase intention (R2 = .46, Adjusted R2 = 0.45, F = 30.53, p = .000). To conclude, respondents felt that to make the online purchasing, the usefulness and ease of use are things to consider; even though there is risk for them
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    The factors influencing Thai passenger's intention to reuse Grab Car service in Bangkok
    (Assumption University Press, 2020) Chutikarn Homniem ; Nathaya Pupat
    Bangkok is the urban area, where people need convenient and comfortable lifestyle, transportation is one of important factors for urban life since the travel plan should be prepared for traffic congestion, crowd, and rush hours. However, there are many issues in public transportation, even though they are legal, regulated, policies are not strict enough to protect the passengers. This has led to the emergence of e-hailing services in Thailand in recent years. The research aims to explore the key factors influencing Thai passenger’s intention to reuse Grab Car service in Bangkok. The researcher focuses on six factors which are Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Price (PP), Perceived Convenience (PC), Perceived Safety (PS), and Brand Image (BI). The respondents are 400 Thai passengers who live in Bangkok and have experienced on using Grab Car service during the last three months. This researcher uses Cronbach’s Alpha method to test the validity and reliability of questionnaires and uses Descriptive Research method to analyze the demographic data of respondents. The results from this research can conclude that four independent variables, consist of perceived usefulness, perceived price, perceived safety, and brand image significantly influence to Thai passenger’s intention to reuse Grab Car service in Bangkok.