Browsing by Subject "Profitability"
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ItemImpact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation.The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted for the collection of data from the north, northeast, central and southern regions of the country during the months of January to March 2018. The data were collected from small retail outlets of books and magazines, cosmetics, mobile, and laptop who have adopted online sales with physical shop, and doing exclusively offline sales. The total sample size of the study was 1462 units. The results revealed that adoption of online sales in retailing by small retailers could raise their profitability in the short-term, medium-term, and long-term periods. However, the operating efficiency of the firms measured in terms of operating expenses and their social impact calculated by new employment generation and increased employee compensation were not laudable in Thailand on their transformation from brick-and-mortar to click-and-mortar stores. Another important observation of the study is that the non-adoption of online sales is highly prevalent in the small enterprise segment of retailing in Thailand.
ItemImpact of Covid-19 on liquidity, profitability, and financial health: a case study of 3 sectors from stock exchange of Thailand(Bangkok : Assumption University Press, 2022) Jinnapat ChuencharoenPurpose-To test the impact of Covid-19 pandemic on Profitability, Liquidity, and Financial Health on the selected 3 sectors which are Tourism and Leisure Sector, Transportation and Logistics Sector, and Health Care Service Sector of the Stock Exchange of Thailand. Design/methodology/approach-The author uses Wilcoxon MEAN and MEDIAN tests to test the statistically difference between the financial ratios from year 2019 and 2020. The 10 independent variables of financial ratios are ROA, ROE, Net Profit Margin, Acid Test, Current Ratio, Cash Ratio, Operating Cash Flow Ratio, Total Asset Turnover, Debt to Assets Ratio, Debt to Equity Ratio. Findings-The result confirms the hypothesis that there is a significantly different in the result of Tourism and Leisure Sector on ROA, ROE, Net Profit Margin, and Total Asset Turnover. Which represent the dramatically impact of covid-19 on the Profitability and Financial Health of the firm. While there are not significantly different in Transportation and Logistic Sector and Health Care Sector. Research implications-Researcher can use this Wilcoxon test in other sectors Thailand or in other country. The investors are not recommended to invest in the stock under the sector of tourism and leisure sector due to the financial performance which effected by the covid-19 pandemic. However, investors who concentrate on long-term investing in securities may get beneficial opportunities by using the information to forecast the firm’s position and direction. The investors should not be so panic about the performance of companies in other sectors because the financial performances of the companies in those sectors have not been significantly changed from covid-19 pandemic.
ItemA study on the Impact of e-Commerce on SMEs in ThailandBusiness-to-consumer (B2C) e-Commerce is the focus of this study with special emphasis to its impact on small-and-medium enterprises or SMEs in Thailand. The impact is investigated in two perspectives – the economic impact and the social impact- where the former is concerned to the firms in terms of increase in its profitability and operating efficiency and the latter is related to the society in general imparted by the firm in terms of employment created. The study further investigated the penetration of e-Commerce (B2C) among consumers of Thailand and their perceptions towards online shopping. The retailers of four commodities (books & magazines, cosmetics, mobile, and laptop) and the consumers are the samples of the study. The primary survey was conducted throughout Thailand by collecting data from 1462 retailers and 1535 consumers during January to March 2018. The results indicate that the profitability of retailers who have adopted online sales (click-and-mortar retailers) is significantly higher than that of those who have not adopted online sales (brick-and-mortar retailers). The operating efficiency of the latter group is significantly lower than that of the former. The social impact in terms of new employment opportunities created is negligible by the adoption of online sales, however, the click-and-mortar shops have more employees per shop than that of their counterparts. The penetration of online shopping in Thailand is estimated to be 24 percent among the four commodities under study. According to the B2C e-commerce Index-2015 estimated by the United Nations Conference on Trade and Development (UNCTAD), Thailand’s index value is 47.2 and positioned in the 70th place among 130 countries, whereas it is 60 for Malaysia (45th rank) and 84 for the Republic of Korea (8th rank). This estimate is showcasing only the infrastructure potential for B2C e-commerce in a country based on internet usage, credit card holders, etc. and no indicators of the actual transactions on commodities are included. It has been observed that the penetration of online shopping is not a threat, for the time being, to the brick-and-mortar shops in Thailand, since they have more than double the market share of online buyers. The perception of consumers in Thailand for online shopping is its convenience and novelty of browsing the virtual platform, nevertheless, the consumers have much anxiety in the risks related to online shopping, regarding the performance of the products bought online, and the financial risks of online transactions. Moreover, the consumers have discontent on the economic laws prevailing in the country for the protection of their rights, in case of loss caused by online transactions, and most of the offline consumers are unaware of such laws. Therefore, the study recommends the vendors to be more upright and hold consistently the ethical values in their dealings with consumers, and the public authorities have to enact appropriate laws and implement it effectively for the protection of consumer rights so as to build a proactive environment for consumerism. This is highly indispensable for any emerging market economy. The study highlights the regional imbalance in the development and growth of e-commerce in Thailand, where the scale of penetration is high in central and northeastern regions, but low in north and southern regions.