Browsing by Subject "SMEs"
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ItemHow exporters' and intermediaries' resources influence export performance( 2011) TheingiPurpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their intermediary resources and their own internal marketing capabilities to a greater extent than lower performing clusters. Practical implications: The findings are particularly important for resource-constrained SMEs, as they need to focus on developing marketing apabilities and choosing intermediaries with a high level of experience and knowledge for their particular export market. Originality/value: This research confirms the applicability of RBV in export literature extending current RBV theory. The findings in the paper indicate that the availability of firm resources as well as intermediary resources are important in determining export performance in an export-driven Thai economy. Research highlights: The impact of firm resources and intermediaries resources on export performance was investigated. High performing firms used more intermediaries resources and own marketing capabilities. It is important to choose the intermediary with high level of knowledge and experience. Both firm resources and intermediary resources are important in determining export performance.
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ItemIMPACT OF ELEARNING IN FOREIGN DIRECT INVESTMENT ON THAI MANUFACTURING SMESThe objective of the study was to develop an eLearning in Foreign Direct Investment (FDI) using Facebook for the Thai manufacturing Small and Medium Enterprises (SMEs). The study was conducted using Learning Management System (LMS) and data was collected using structured questionnaires from manufacturing SMEs entrepreneurs in five provinces of lower northern Thailand. This study applied stratified random sampling techniques. Descriptive analysis, paired sample t-tests, and Spearman correlation were used to measure the relationships. It was found that participants showed significant improvement in their knowledge and understanding in FDI after completion of the course (P < 0.01). Moreover, a significant positive correlation was reported between ease of use and overall satisfaction, while a non-significant relationship was found between speed of teaching and overall satisfaction as well as design and overall satisfaction. Multiple regression was employed to examine factors influencing the intention to use the eLearning in FDI via Facebook. Three factors had a statistically significant impact on the intention to use, i.e. enhanced skill development, enhanced business performance, and enhanced learning behavior. Practical implications were proposed and discussed.
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ItemImportance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon)In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking effectiveness. In this research, the relationship between owner-managers’ networking behaviors and network resources, and network resources and sustainable competitive advantage of SMEs in Myanmar (Yangon) are examined. Differences among the types of SMEs (manufacturing, trade and service) to acquire network resources and achieve sustainable competitive advantage are also observed. Purpose: The main purpose of this paper is to identify the importance of networking behaviors of owner-managers and network resources in attaining sustainable competitive advantage of SMEs in Myanmar. Design and Methodology: This study applied multiple regression, simple linear regression and One-way ANOVA to analyze the data of 310 SMEs in Yangon. By using judgmental sampling, quota sampling and convenient sampling from manufacturing, trading and service sectors are surveyed. Findings: According to the direct relationship between networking behaviors (proactiveness, commitment, strategy and openness) and network resources, it is found that three of four hypotheses are significant at 0.95 confident intervals with R square of 0.65. For the direct relation of network resources to sustainable competitive advantage, it is significantly related with the p value less than 0.5 and R square of 0.1. Research Limitation / Implications: Not all SMEs are registered and only 55% of SMEs are registered in the data base of the study. Thus the outcome might not be generalizable enough for all SMEs in Yangon. Practical Implications: SME owner-managers can realize effective networking behaviors, networking channel to acquire resources and sustain their competitive advantage by exploiting these network resources. Moreover, SMEs can overcome resource-deficit nature by networking and maintain employment rate and create jobs by achieving sustainable competitive advantage. Originality / Value: The paper provides the importance of networking, network channels and resources in attaining sustainable competitive advantage of SMEs.
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ItemA study on the Impact of e-Commerce on SMEs in Thailand( 2018-06-26) John, Varughese Kizhakkacharuvil ; Asawin Wichayachakorn ; Nithiphong VikitsetBusiness-to-consumer (B2C) e-Commerce is the focus of this study with special emphasis to its impact on small-and-medium enterprises or SMEs in Thailand. The impact is investigated in two perspectives – the economic impact and the social impact- where the former is concerned to the firms in terms of increase in its profitability and operating efficiency and the latter is related to the society in general imparted by the firm in terms of employment created. The study further investigated the penetration of e-Commerce (B2C) among consumers of Thailand and their perceptions towards online shopping. The retailers of four commodities (books & magazines, cosmetics, mobile, and laptop) and the consumers are the samples of the study. The primary survey was conducted throughout Thailand by collecting data from 1462 retailers and 1535 consumers during January to March 2018. The results indicate that the profitability of retailers who have adopted online sales (click-and-mortar retailers) is significantly higher than that of those who have not adopted online sales (brick-and-mortar retailers). The operating efficiency of the latter group is significantly lower than that of the former. The social impact in terms of new employment opportunities created is negligible by the adoption of online sales, however, the click-and-mortar shops have more employees per shop than that of their counterparts. The penetration of online shopping in Thailand is estimated to be 24 percent among the four commodities under study. According to the B2C e-commerce Index-2015 estimated by the United Nations Conference on Trade and Development (UNCTAD), Thailand’s index value is 47.2 and positioned in the 70th place among 130 countries, whereas it is 60 for Malaysia (45th rank) and 84 for the Republic of Korea (8th rank). This estimate is showcasing only the infrastructure potential for B2C e-commerce in a country based on internet usage, credit card holders, etc. and no indicators of the actual transactions on commodities are included. It has been observed that the penetration of online shopping is not a threat, for the time being, to the brick-and-mortar shops in Thailand, since they have more than double the market share of online buyers. The perception of consumers in Thailand for online shopping is its convenience and novelty of browsing the virtual platform, nevertheless, the consumers have much anxiety in the risks related to online shopping, regarding the performance of the products bought online, and the financial risks of online transactions. Moreover, the consumers have discontent on the economic laws prevailing in the country for the protection of their rights, in case of loss caused by online transactions, and most of the offline consumers are unaware of such laws. Therefore, the study recommends the vendors to be more upright and hold consistently the ethical values in their dealings with consumers, and the public authorities have to enact appropriate laws and implement it effectively for the protection of consumer rights so as to build a proactive environment for consumerism. This is highly indispensable for any emerging market economy. The study highlights the regional imbalance in the development and growth of e-commerce in Thailand, where the scale of penetration is high in central and northeastern regions, but low in north and southern regions.
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ItemThe influence of differentiated marketing strategy on the export performance of SMEsThis research aims to determine the impact of differentiated marketing strategies on the export performance of SMEs. Therefore, based on the previous scholars’ research on export performance, this study uses the 4P marketing mix model to further divide the differentiated export marketing strategies into the differentiation of product, differentiation of price, differentiation of place strategy, and differentiation of promotion and puts forward the research hypothesis of the relationship between export marketing strategy and export performance.Research design, data, and methodology; the researcher applied a quantitative method (n=272) at a confidence level of 90%, allowing an error of 5%, distributing questionnaires to foreign trade enterprises in China. The non-probability sampling includes judgmental sampling in selecting foreign trade enterprises in China then convenience sampling in collecting data and distributing it thru the online survey. Descriptive (frequency, percentage, mean, and standard deviation) and inferential statistics (multiple linear regression) were used for data analysis. The results found that differentiation of product strategy negatively affects export performance; then, differentiation of price, place, and promotion strategy has a significant positive effect on export performance for export SMEs.
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Itemวิวัฒน์ กิตติพงศ์โกศล(สมาคมศิษย์เก่ามหาวิทยาลัยอัสสัมชัญ, 2002)