Browsing by Subject "Safety"
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ItemForeign tourists' perception towards personal safety and potential crime while visiting Bangkok( 2008) Batra, AdarshBangkok as an international core city contributes to the tourism industry of Thailand and the Asian region. The purpose of this study is to assess foreign tourists' perception on safety and concern of potential crime while traveling and staying in Bangkok in October 2006. The research data was collected from 384 questionnaires which were distributed at Suvarnabhumi International Airport in Bangkok. The findings revealed that personal factors such as nationality had an influence on respondent's perceptions and concern for safety and security. Some respondents especially, European tourists, expressed a lower sense of security concern when compared with the respondents from other regions. In the light of the findings, it is recommended that the Tourism Authority of Thailand (TAT) should investigate the safety needs and requirements of tourists arriving from various markets, and communicate to government and related authorities these safety concerns to ensure that they can be better understand and managed. Tourist Police should provide greater level of vigilance through regularly patrols around the tourist dominant areas to ensure a “hassle” free experience for foreign tourists in Bangkok.
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ItemThe marketing and management of the travelling theme park in Thailand: The case study of Siam Carnival Fun Fair( 2015) Tithikarn Angkul ; Batra, AdarshThe purpose of this research in to analyze the biggest travelling theme park in Thailand. This research mainly focuses on the marketing and management of the travelling theme park. The marketing area that this research focuses is the advertising methods that the theme park and the safety methods that the theme park use in order to gain trustworthiness from the tourists. This study uses qualitative method. Data collection using semi-structured interview, in-depth interview and observation was conducted on 12-13 July 2015. The theme park uses signboard advertisement, social media, word of mouth, radio and free tickets as advertisement method. The employees who work with them should love to travel around, hardworking, ready to learn new things and can do problem solving. College degrees are not required for hiring of employees. The theme park has high standard engineers who take care of the park rides to guarantee safety.