Browsing by Subject "Satisfaction"
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ItemCommunication satisfaction, employee engagement, job satisfaction, and job performance in higher education institutionsThis quantitative study investigates the relationships and impacts of communication satisfaction, employee engagement, job satisfaction, and job performance in higher education institutions in Thailand. Survey data were collected from 400 faculty members and staff who work in public and private universities in Thailand. The results from simple and multiple regression analyses show that communication satisfaction has a positive impact on job satisfaction and employee engagement; job satisfaction has a positive impact on employee engagement and job performance; and employee engagement has a positive impact on job performance. However, there is no evidence supporting a significant relationship between communication satisfaction and job performance.
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ItemA comparative study of parental satisfaction with the quality of education according to their demographics in Palina Kindergarten, Bangkok, ThailandThe main purpose of this thesis was to compare parental satisfaction with the quality of education according to their demographics in Palina Kindergarten, Bangkok, Thailand. The research objectives were (1) to identify parental satisfaction on the quality of education, and (2) to determine if there was a significant difference between parents’ satisfaction with the quality of education according to their demographics. The research was constructed on the theoretical support from customers’ satisfaction, quality of education. In terms of questionnaire, there were two main parts. First part was the parents’ demographic. Second part was the parents’ satisfaction with the quality of education and there were eight indicators of quality of education which was guided from the Interactive School Polls’ Conceptual Model of Parents’ School Satisfaction. It consisted of (1) Physical facilities (2) Teachinglearning and play materials, (3) Safety and Security (4) Teacher-Child Ratio (5) Teacher Quality (6) School Feeding Programme (7) Teaching-Learning Process, and (8) Learning Outcome. A total of 185 surveys were given to the parents, a valid 134 respondents particoated. The result found that the overall level of parents’ satisfaction was high according to the finding analysis and based on five-point likert scale. Each dimension of quality in education presented high. In terms of hypothesis testing, it was found that there was a statistically difference in parents’ satisfaction on the quality of education, according to their age, income and education except the number of children which was no difference in parental satisfaction on the quality of education.
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ItemDeterminants of attitude, satisfaction and behavioral intention of online learning usage among students during COVID-19(Bangkok : Assumption University Press, 2022) Zhong, Kexun ; Feng, Deping ; Yang, Ming ; Thanatchaporn JaruwanakulPurpose: The objective of this research is to examine determinants of behavioral intention to use online learning among students in a higher vocational collage in China, including perceived ease of use, perceived usefulness, attitude, trust and satisfaction. Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) were the fundamental theories of this study. Research design, data and methodology: A quantitative approach was used to distribute questionnaire to 500 third-grade students in Tianfu Vocational College of Chengdu. Purposive sampling, stratified random sampling, and convenience sampling were employed. After the data collection, confirmatory factor analysis (CFA) and structural equation model (SEM) were accounted to analyze the data in measurement and structural models, measuring factor loading, reliability, validity and model fit. Results: Perceived ease of use had the strongest influence on perceived usefulness, followed by perceived ease of use on attitude, attitude on behavioral intention, and perceived usefulness on behavioral intention. In opposite, the non-supported relationships were perceived usefulness and attitude, trust and satisfaction, and satisfaction and behavioral intention. Conclusions: The findings implied that academic researchers and education’s stakeholders should emphasize ease-of-use and benefits of using an online learning system that can help students’ learning experience to be more conveniently and effectively.
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ItemAn examination of Bangladeshi Patients' Loyalty towards a private hospital in Bangkok, Thailand( 2015) Afroz, Syeda Israt ; Apichart IntravisitThe study aims to understand what influence medical tourists, more precisely, Bangladeshi medical tourists' loyalty towards a private hospital. By considering four variables, which are: satisfaction, perceived value, trust, and destination image, this study conducts a survey-based research with 356 Bangladeshi patients who came to the hospital for medical treatment. The questionnaire, containing 42 items, covered the essence of four variables and the loyalty of the patient towards the hospital. The questionnaires were distributed from 1st April to 30th April, 2013. The results of the questionnaires were analyzed and interpreted in detail using the Statistical Package for Social Science (SPSS) version 20.0. Descriptive analysis section applies mean score, frequency, and percent to summarize data. To prove the hypotheses, Pearson correlation coefficient was used to find the relationship among satisfaction, perceived value, trust, destination image, and loyalty toward medical tourism in the private hospital. The result shows that medical tourists' satisfaction,k perceived value, trust, and destination image, all have a significant influence on tourists' loyalty towards medical tourism at this private hospital. The findings from this study should help them to plan their future to acquire the best outcome. recommendation has been proposed for the hospital management, Tourism Authority of Thailand (TAT), medical tourism sector for further action.
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ItemExamining factors impacting purchase intention of 3D cameras of Gen Y customers in Chengdu, ChinaPurpose: In marketing studies, purchase intention is a key indicator for the product development, marketization and sales strategy. Therefore, this study aims to examining factors impacting purchase intention of 3D cameras of Generation Y customers in Chengdu, China. Research design, data and methodology: This quantitative research selects 500 consumers between the age of 25 and 40 years old who are living in Chengdu, China and have at least one year of experience with top three 3D camera brands. Sampling techniques are judgmental, quota and convenience samplings. Item Objective Congruence (IOC) Index validity test and Cronbach’s Alpha reliability test were approved before the data collection. SPSS and SPSS Amos statistical software were implemented for Confirmatory Factor Analysis (CFA), including factor loadings, convergent validity, discriminant validity, composite reliability, AVE and goodness of fit. Structural Equation Model (SEM) was applied to test hypotheses. Results: Gen Y customers' purchase intention is significantly impacted by social influence, perceived quality, attitude, satisfaction, and trust. In addition, trust has the strongest significant influence on customer’s purchase intention of 3D Cameras. Conclusions: The findings contribute to marketers and salespersons to understand motivational factors of 3D cameras’ purchase decision of Generation Y customers, leading to the development of marketing and sales strategy for such products and other substitute gadgets.
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ItemImpacting factors of postgraduates' behavioral intention and satisfaction in using online learning in Chengdu UniversityPurpose: The study aims to investigate impacting factors of behavioral intention and satisfaction of postgraduate students in using online learning based on Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Information Systems Success (ISS). Research design, data and methodology: A quantitative method was applied to distribute questionnaire to 500 students of Chengdu University of China. Judgmental sampling, stratified random sampling, and convenience sampling were used as sampling techniques. Prior to data collection, item objective congruence (IOC) and Cronbach’s Alpha reliability test were used to validate the data. For the data analysis, confirmatory factor analysis (CFA) and structural equation model (SEM) were employed to measure factor loading, reliability, validity and goodness of fit indices. Results: Behavioral Intention had the strongest significant effect on satisfaction, followed by social Influence, perceived ease of use, effort expectancy, perceived usefulness on behavioral intention. Additionally, perceived ease of use significantly affected on perceived usefulness. In opposite, the relationship between self-efficacy and behavioral intention was not supported. Conclusions: Academic researchers and school leaders would adapt the important factors impacting behavioral intention and satisfaction in the selection of online learning system to meet student’s needs and their learning objectives.
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ItemInvestigation on satisfaction and performance of online education among fine arts major undergraduates in Chengdu Public University(Bangkok : Assumption University Press, 2022) Feng, Dalin ; Xiang, Chaochu ; Rawin Vongurai ; Soonthorn PibulcharoensitPurpose: This research investigates factors affecting satisfaction and performance of online education among undergraduate fine art students in three public universities in Chengdu, China. The variables include perceived usefulness, perceived ease of use, self-efficacy, task-technology fit, compatibility, satisfaction and performance. Research design, data, and methods: Through a quantitative research approach, questionnaires were distributed via online and offline channels to 500 target respondents. Judgmental, quota and convenience samplings were used to collect the data. The data previously examined by Item Objective Congruence (IOC) Index to confirm content validity, and by Cronbach’s Alpha coefficient value to approve constructs’ reliability in a pilot test of 30 participants. Statistical analysis involves confirmatory factor analysis (CFA) and structural equation model (SEM), including the test of factor loadings, validity, reliability and goodness of fit model. Results: The results showed that perceived ease of use significant affected satisfaction and perceived usefulness. The relationship between self-efficacy, perceived ease of use and perceived usefulness was supported. Compatibility and task-technology fit significantly affected student satisfaction. Furthermore, satisfaction is a predictor of performance. Conclusion: For online education providers, the system should be designed to be easy, useful, self-control, compatibility and task-fit to gain higher student satisfaction and performance.
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ItemAn investigation on the influence of service quality, trust, satisfaction on online repurchase intention and willingness to recommend in ChinaOnline shopping is becoming more and more common for Chinese customers. Although China has shown the widespread use of electronic networks and information, there are still doubts about the factors influencing the intention of repeat purchase and recommendation. The purpose of this study is to research the factors affecting of service quality, trust, satisfaction on online repurchase intention and willingness to recommend in China to collect data, 451 questionnaires were distributed to Chinese using Jingdong shopping platform website to purchase products/services online from September 2020 to October 2020, and 51 cases were removed, and there were 400 respondents left, which occupy 88.7% as a usable data set. Furthermore, Pearson's correlation coefficient, and descriptive statistics were applied to test the influence. Through purpose and convenience sampling techniques, non-probability is applied to collect data from sampling units. Five-point Likert was designed to explore the instrument. In addition, statistical analysis outcome displayed that “service quality” is significant influence on trust, “service quality” and “trust” are significant influence on satisfaction, “trust” and “satisfaction” are significant influence on repurchase intention, and “satisfaction” and “repurchase intention” are significant influence on willingness to recommend. However, “service quality” is not influence on repurchase intention, and “trust” is not influence on willingness to recommend.
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ItemStrategies to improve graduate satisfaction and loyalty on art strategies workshops in secondary schools in Tianfu New Area, Chengdu, ChinaThis study aims to determine the factors influencing graduate satisfaction and loyalty in Art Workshops in Secondary Schools in Tianfu, New Area, Chengdu and design strategies to improve graduate satisfaction and loyalty in Art Workshops in Secondary Schools. This research employs quantitative research, using the online structured questionnaire was used with 295 respondents who are alumni of the art workshops. The quantitative results of descriptive and inferential statistical analysis show that service innovation, service quality, and value significantly influencing graduate satisfaction and loyalty to art workshops in secondary schools. Based on the results of this study strategies to improve the quality of art workshops were recommended.
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ItemA study of secondary school students' and teachers' perceptions of and satisfaction with service learning activities at Ruamrudee International School in ThailandThis study was conducted mainly to examine a service-learning program at RIS by determining students’ and teachers’ perception of the linkage and satisfaction with service learning activities and classroom learning experiences done at RIS. The sample included 254 secondary students and 52 teachers from Ruamrudee International School. This research found differences in students’ and teachers’ perceptions of service learning activities and satisfaction of learning experience statistically significant. Teachers gave a high rating to perceptions and satisfaction than students. A number of suggestions were given by students showing how important that service learning has been in strengthening and enhancing their education. Service Learning has served to enhance the process of making connections with learning in classroom and bringing to life through the experiences of serving and learning. In conclusion, the researcher suggests when constructing service learning activities, consider the needs of students, and elicit the support of teachers and the community partners. It is crucial to have the whole community join force and working together to bring out what is best for all.
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ItemThe impact factors toward online repurchase intention: a case study of Taobao e-commerce platform in ChinaPurpose: the purpose of this study is to investigate the effects of online customers' perceived usefulness, perceived ease of use, perceived cost, trust, and satisfaction on repurchase intention. Design/Methodology/Approach: This study employs secondary data analysis, archival research, etc., to explore the factors influencing repurchase intentions. This study creates a new conceptual framework based on three frameworks from previous studies. Findings: This study investigates the factors that influence customers' repurchase intention. According to research findings, perceived usefulness, perceived ease of use, perceived cost, trust, and satisfaction positively impact repurchase intention. Research Limitations/Implications: Many factors affect customers' repurchase intention. It is difficult to analyze all the elements comprehensively, and there is no analysis of the strength of the influence. Originality/value: This study examines perceived usefulness, perceived ease of use, perceived cost, trust, and satisfaction, which impact customer repurchase intention.
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ItemThe new normal service quality and behavior food purchase intention during COVID-19This research aimed to determine the new normal service quality and behavior of food purchase intention during COVID-19. The objectives of this research were to explain that information quality has a significant impact on perceived risk. To determine service quality has a substantial effect on perceived risk, attitude, and satisfaction. To determine convenience has a significant effect on satisfaction. To explain the perceived value, perceived risk and attitude have a significant impact on purchase intention. The online questionnaire was used as a research tool for data collection at 400 sets in Bangkok, Thailand, thru convenience and snowball techniques in non-probability sampling. The data analysis was performed by descriptive statistics with frequency, mean, standard deviation. Then, inferencing statistics were used for hypothesis testing via simple linear regression and multiple linear regression at the significant level of 0.05. The results found that information quality and service quality have a substantial impact on perceived risk. Service quality has a significant effect on attitude. Also, service quality and convenience have a considerable effect on satisfaction. Lastly, the results revealed that perceived value, perceived risk, and attitude significantly impact purchase intention in the behavior of food purchase intention during COVID-19 on the new normal situation.