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Browsing by Subject "Smartphones"

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  • Item
    Distance measurement with smartphone using acceleration model of hand movement
    ( 2016-02) Eakawat Tantamjarik ; Thitipong Tanprasert
    This paper proposes a novel method to obtain the displacement of a smartphone movement. The method utilizes genetic algorithm to synthesize a mathematical model of acceleration based on behavior of a person's hand movement from the raw acceleration data. Then, double integration is performed on the synthesized acceleration model, which is significantly less affected by the noise accumulation. The raw acceleration of the hand's movement is calibrated initially using acceleration-time graph analysis and a modified version of peak detection based on moving average is used to obtain the constraints for genetic algorithm. The obtained experiment results showed that the method is very effective at determining displacement with high accuracy.
  • Item
    Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar
    ( 2015-09) Win, Khin Sandar ; Sirion Chaipoopirutana
    This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was conducted by distributing 420 questionnaires in 7 different shopping malls in Yangon, Myanmar. The data collected was analyzed using SPSS and hypotheses were examined by employing the Pearson correlation and multiple linear regression. The results show that there is a positive and significant relationship among functional value, word of mouth, price consciousness towards attitude towards product and brand image, attitude towards product, word of mouth influences repurchase intention. Based on these results, it seems that the smart phone company needs to develop marketing strategy to increase repurchase intention.
  • Item
    The influencing factors toward brand loyalty of smartphone in Phnom Penh, Cambodia
    (Bangkok : Assumption University, 2016) Kao, Dauch
  • Item
    The rise of an apparatgeist : factors affecting Bangkok-based consumers' purchase intention for smartphones
    (Assumption University, 2012) Thokchom, Rabi Singh ; Assumption University. Graduate School of Business
  • Item
    UIF approach for development method of modular smart phone applications
    (Assumption University, 2005) Silvennoinen, Jukka P. ; Vichit Avatchanakorn

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