Browsing by Subject "Social influence"
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ItemArt design major undergraduate's satisfaction towards online education: a case of public universities in Sichuan, ChinaThe paper aims to evaluate the essential determinants that have a significant effect on satisfaction for online education of art design major undergraduate students from four public universities in the Sichuan Province of China. Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude (ATT), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI) and Satisfaction (SAT) were all investigated to determine if these constructs influence satisfaction of students with online education. The researcher applied a quantitative exploration approach with 487 samples and distributed the quantitative questionnaire to art design major undergraduates at four target universities. The multistage sampling approach was utilized in this survey. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were utilized to determine the relationships of the variables under study. The entire hypotheses were supported by the results of the data analysis, in which social influence indicated the most powerful direct effect on satisfaction. For students to acknowledge and recognize the effectiveness of online education, university administrators and teaching staffs should pay sufficient attention to the factors which has generated significant influence on the satisfaction of the instruction, and consider the correlated teaching adjust or reform in the future according to the findings of this research.
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ItemAttitude, job embeddedness, and turnover intention in GIG workers in Thailand: the roles of social influenceThis research explored the association between the social influence of gig workers in Thailand and the level of attitude towards job insecurity and perceived behavioral controlamongthe perceptions of gig job workers. The study contributes to the literature by investigating job embeddedness and the level of turnover intentions. Social influence was investigated as a moderating factor that might affect the attitudes of the workers or have adirect influence on turnover intentions. Survey data were collected from 399 gig workers in 5 regions across Thailand. Multiple regression analysis and partial least squares structural equation modeling were used for data analysis. The results supported a negative association between job insecurity and job embeddedness, and a positive association between social influence and turnover intentions. Moreover, the analysis supported the moderating effect of social influence on gig workers attitudes toward job embeddedness.
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ItemBehavioral intention and level of usage on convergence media training platform on journalism university students of private universities in Sichuan, ChinaThis study aims to investigate the factors that affect students' behavioral intention and utilization of behavior in the convergence media training platform and to recommend cultivating converged media talents. Taking into account the development of the convergence media training platform, the Theory of Planned Behavior, the Technology Acceptance Model, and the Unified Theory of Plan and Technology Acceptance and Use were set out. The relationship between seven variables including Perceived Usefulness, Perceived Ease of Use, Attitude, Performance Expectation, Behavioral Intention, Social Impact, and Use Behavior was hypothesized. Four hundred and eighty (480) students from three colleges in Sichuan, China were the research samples. The Structural Equation Model (SEM) was utilized to examine the relationship between the variables. Moreover, the consequence revealed that most variables except the relationship between Perceived Ease of Use and Perceived Usefulness as well as Perceived Ease of Use and Attitude did not find a relationship among them. It is possible that students did not find the media convergence platform to be beneficial or simple to operate. In turn, It had no positive influence on attitudes. Hence, it is recommended that teachers and relevant departments strengthen communication and contact with the industry, provide students with more professional teaching content and practical skills training, cultivate a positive social environment, and enhance students' learning attitude and learning efficiency.
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ItemAn empirical analysis of determinants driving m-commerce adoption in ThailandThis empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was found that most participants use mobile banking the most and the mobile stock trading is the least. For the statistical treatments of the data, Multiple Regression and Pearson Correlation Coefficient were employed to test all of 400 validated questionnaires through Statistical Software. All hypotheses were supported.
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ItemExamining factors impacting purchase intention of 3D cameras of Gen Y customers in Chengdu, ChinaPurpose: In marketing studies, purchase intention is a key indicator for the product development, marketization and sales strategy. Therefore, this study aims to examining factors impacting purchase intention of 3D cameras of Generation Y customers in Chengdu, China. Research design, data and methodology: This quantitative research selects 500 consumers between the age of 25 and 40 years old who are living in Chengdu, China and have at least one year of experience with top three 3D camera brands. Sampling techniques are judgmental, quota and convenience samplings. Item Objective Congruence (IOC) Index validity test and Cronbach’s Alpha reliability test were approved before the data collection. SPSS and SPSS Amos statistical software were implemented for Confirmatory Factor Analysis (CFA), including factor loadings, convergent validity, discriminant validity, composite reliability, AVE and goodness of fit. Structural Equation Model (SEM) was applied to test hypotheses. Results: Gen Y customers' purchase intention is significantly impacted by social influence, perceived quality, attitude, satisfaction, and trust. In addition, trust has the strongest significant influence on customer’s purchase intention of 3D Cameras. Conclusions: The findings contribute to marketers and salespersons to understand motivational factors of 3D cameras’ purchase decision of Generation Y customers, leading to the development of marketing and sales strategy for such products and other substitute gadgets.
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ItemFactors affecting intention to E-learning systems in selected Universities in Phnom Penh, CambodiaThis research investigates factors influencing the intention to use e-learning systems in selected universities in Phnom Penh, Cambodia. The conceptual framework has been developed by adopting previous theoretical studies and research models of the modified unified theory of acceptance and use of technology (UTAUT2). Five hundred questionnaires were collected from undergraduate students through Google form survey with universities’ administration assistance. Multi-stage sampling was used: the first stage is stratified random sampling followed by purposive sampling. Collected data were analyzed using the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to confirm the model fit and hypothesis testing. The findings showed that performance expectancy, effort expectancy and self-efficacy did not have any influence on behavioral intention. However, social influence had the strongest influence on behavioral intention to use e-learning systems, followed by facilitating conditions. Moreover, facilitating conditions and behavioral intention had a significant influence on use behavior of e-learning systems. This study provided theoretical implications for researchers related to technology adoption and information for training institutions, universities, schools and academic staff on issues they need to focus on when they wish to launch any new system or online services.
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ItemFactors influencing the use of ubiquitous learning in higher education in Sichuan, China in the aftermath of COVID-19 pandemicThis research aims to investigate factors for adoption of ubiquitous learning (u-learning) in higher education in China in the wake of the COVID-19 pandemic. Literature and theoretical models for adoption of ubiquitous learning were examined to find the key factors that would influence ubiquitous learning adoption which include performance expectancy, effort expectancy, social influence, facilitating conditions, intention to use and actual use. The research uses a quantitative, survey-based research design, employing online data collection. The study applied multistage sampling. First, a non-probability sampling method, judgmental sampling was used to draw a population of Chinese higher education students in Sichuan, China at three institutions: – Sichuan Normal University Fine Arts College, Sichuan University of Arts and Sciences Academy of Art and Design, and Dazhou Vocational and Technical College Art Department. Second, stratified random sampling was applied to calculate the number of students to represent each program. Lastly, a sample size of 420 was determined based on the ratio of the number of students in each institution to the total number of populations, were selected through convenience sampling. For analysis of data, Confirmation Factor Analysis (CFA) and structural equation modeling (SEM) were utilized. The analysis showed that intention to use has the strongest effect on actual system use. Furthermore, effort expectancy, facilitating conditions, and social influence except performance expectancy were found to positively affect the intention to use u-learning. Hence, policymakers, universities executives, and educators are recommended to consider these factors to ensure technology adoption success.
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ItemIntention to Use a Free Voluntary Service: The Effects of Social Influence, Knowledge and Perceptions( 2013) Boonlert WatjatrakulPurpose – This empirical study aims to understand the interrelationship among the key technology adoption factors including social influence, individual existing knowledge, and individual perceptions of technology (i.e. usefulness, ease of use, and enjoyment) and their effects on individual intention to use a free voluntary service. Design/methodology/approach – The survey method is employed to collect data from universities offering the free mobile messaging service. A structural equation modeling analysis technique is used to analyze data reliability and validity in the measurement model and examine causal relationships among the constructs in the structural model. Findings – The results show that social influence affects individual knowledge and perceptions of the service (perceived usefulness, perceived ease of use, and perceived enjoyment) and successively influences the individual intention to use the free voluntary service. This study indicates that the intrinsic value of perceived enjoyment has a greater impact than the extrinsic value of perceived usefulness in terms of its effect on individual intention to use a free voluntary service. In addition, the effect of perceived usefulness of alternative systems should be taken into account when using perceived usefulness from the technology acceptance model to predict individual’s technology adoption decisions under the free voluntary setting. Originality/value – This study fills the gap in the technology adoption literatures regarding the free voluntary service adoption based on social influence, individual knowledge, and individual perceptions of technology. It assists academics to understand the drivers of technology acceptance under the free voluntary setting and provides guidance for organizations to increase users’ acceptability of their free voluntary services.
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ItemThe effect of behavioral intention to use hybrid education: a case of Chinese undergraduate students(Bangkok : Assumption University Press, 2022) Xie, Haifeng ; Krisana Kitcharoen ; Charnsid Leelakasemsant ; Varghese, Manoj MechankaraPurpose: The purpose of this study is to examining factors affecting undergraduate painting students' behavioral intention toward hybrid education in three public universities in Chongqing, China. Perceived ease of use (PEOU), perceived usefulness (PU), perceived satisfaction (PS), social influence (SI), performance expectancy (PE), Facilitating conditions (FC), and behavioral intention (BI) were used to develop the conceptual framework of this study. Research design, data, and methods: The researchers used quantitative study to distributing questionnaire to 500 participants, who are undergraduate students in the major of painting. The survey was conducted in three sample techniques which are judgmental sampling, quota sampling and convenience sampling methods. An item-objective congruence (IOC) of content validity and Cronbach's Alpha reliability test with 30 pilot samples were earlier assessed. Statistical analyses involve Confirmatory Factor analysis (CFA) and Structural Equation Model (SEM), including model goodness of fit, validity, and reliability. Results: Most hypotheses were supported with the strongest influence between perceived ease of use and perceived usefulness, except facilitation conditions which had no significant influence on behavioral intention. Conclusion: The recommends are that administrators in the educational sector of public institutions should emphasize the main contributors to hybrid learning implementation to increase student engagement and learning efficiency.
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ItemUnderstanding Chinese buying behavior in purchase intention towards luxury goods in China underthe COVID-19 pandemicThe purpose of this study is to understand Chinese purchase intention towards luxury products under COVID-19. This research exploresthe factors that Chinese purchase intention by using secondary data analysis, and an archival study approach. This study has been using five frameworks from previous studies to create a new conceptual framework. The results providedfactors that impact Chinese purchase intention towards luxury products under COVID-19. The research found that social influence, physical vanity, and luxury brand perceptions are the factors that affect purchase intention. This study has limitations because behavioral intentions may change after the COVID-19 pandemic is over. This survey is conducted in China, and whether the consumers lived in different cities had a large significant effect on their buying behavior. This study is about the important influencing variables that affect the Chinese’s purchase intention towards luxury products during under pandemic.