Browsing by Subject "Social networking"
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    Hindsight imbalance online and offline life: qualitative feedback from online self disclosure in Thailand
    (In the International e-Learning Conference 2015 (IEC2015), 2015) Poonsri Vate-U-Lan
    Internet technologies, especially social networking and instant messaging, reform people’s life style. Both online and offline activity attract users due to interest and necessity which may impact on the work life balance for many people. This research paper reports a qualitative result of a larger study which aimed to explore the knowledge, attitudes, opinions, behaviors and perceptions of Thai people in regards to their use of the internet, social networking services and computer games. The research survey was conducted through the social networking using a self-administered questionnaire in Thai. Totally, there were 838 participants in this online survey. All details of demographic background are reported below in the article. There were approximately 253 respondents who expressed their opinion, knowledge, behaviors and perceptions. This research paper analyzes the key responses into various categories and selects some examples for presentation. The research found that people disclosed their ideas in detail which reflected the risks involved spending too much time on the Internet. The imbalance of life style, computer vision syndrome and Internet addiction were commented upon frequently in the feedback from participants as the major concerns for the majority of the informants.
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    The Influence of Social Media Intensity and EWOM on Conspicuous Consumption
    ( 2014) Amonrat Thoumrungroje
    An increasing number of people all around the globe are spending tremendous amounts of time in the cyber world on activities such as connecting with one another and searching for information. It is undeniable that social media, such as social networking sites (e.g. Facebook), micro blogging sites (e.g. Twitter), photo sharing sites (e.g. Instagram), and video sharing sites (e.g. YouTube) play a considerable role in peoples’ daily lives—changing the way people carry out their routines. This widespread consumption of social media has made an impact on the way marketers design their marketing activities, particularly in the promotion and distribution of their products. Grounded in sociology and marketing literature, this paper proposes a model linking the intensity of social media use with consumers’ reliance on electronic word of mouth (EWOM) and their consumption of conspicuous products. Data were collected from Thai consumers that yielded a final usable sample size of 1,142. The results from structural equation modeling reveal both direct and indirect influences (i.e., via EWOM) of social media intensity on conspicuous consumption. Hence, social media and EWOM are effective tools to entice demand for conspicuous products. In sum, this paper extends social network analysis to investigate evolving consumer behavior, and also suggests innovative marketing tools that enable firms to capitalize on advanced communication technologies and to adapt to the new virtual life style.
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    Psychological impact of e-learning on social network sites: online students’ attitudes and their satisfaction with life
    ( 2019) Poonsri Vate-U-Lan
    This paper reports on the findings of a study pertaining to the psychological impact of e-learning on social network sites. The findings have resulted by means of a correlational analysis between attitude towards e-learning on social network sites and satisfaction with life of students experienced with e-learning experiences. It was based on an online survey of 607 valid responses with e-learning experiences gathered from 896 online respondents. The gender profile was balanced (males 50.7% and females 49.3% respectively). The analysis found that students who had experience of e-learning on social network sites also had a positive score on the Satisfaction with Life Scale (females 4.40 out of 6, SD = 0.91 and males 4.38 out of 6, SD = 0.9). The attitudes towards e-learning were also positive (female 4.34 out of 6, SD = 1.0 and male 4.12 out of 6, SD = 1.2). The relationship between e-learning attitudes and satisfaction with life was investigated using the Spearman Rank Order Correlation (rho) statistic. The research data shows a significant positive association between attitudes towards e-learning and satisfaction with life by females and males.