Browsing by Subject "Strategy"
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ItemEntrepreneurial Strategic Posture, International Diversification, and Firm Performance( 2005) Amonrat Thoumrungroje ; Patriya TansuhajBuilding on the entrepreneurship, marketing and strategic management literature, we propose a conceptual model to investigate the effects of entrepreneurial strategic posture (ESP), perceived environmental uncertainty and international diversifi cation strategy on performance. The ESP‐International diversification‐Performance relationship is investigated using a contingency framework. Entrepreneurial strategic posture is postulated to influence the use of international diversifi cation strategy of entrepreneurial firms. Moreover, perceived environmental uncertainty is hypothesized to strengthen the relationship between a firm’s entrepreneurial strategic posture and international diversification strategy, which ultimately affect the firm’s performance. Propositions for further empirical studies are provided in addition to managerial and theoretical contributions.
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ItemA model of effective challenge management strategies of chairpersons in private international university in ThailandChairperson is an academic leader in Public and Private Higher Educational Universities in Thailand. This study mainly emphasizes on Private International Universities. There is a widespread perception of a lack of good leadership in our society in the phase of increasingly challenging problems and needs. This study emphasizes mainly on coping with demand and change in the market, and the expectation of stakeholders from private international universities. Learning, leading and progressing are deeply intertwined and we need to regard each other as worthy of attention caring and involvement if they are to learn together. It is in fact reciprocal. The main objectives of this study are to explore the roles chairperson perform as chair and the challenges chairpersons confront challenges chairpersons confront while performing their roles as chair, and what strategies they use to deal with the challenges. Finally develop a model of effective challenge management strategies will be developed for the chairpersons.
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ItemSmall tourism enterprises sustain and plan their businesses during COVID-19 in BangkokAs the epidemic spreads around the world, it seriously affects the global economy and tourism. The COVID-19 outbreak is sudden and there is no knowing when it will end. Keeping an angular distance is an effective way to avoid the spread of the virus, which has also led to the shutdown of the tourism industry and confusion among travel workers about the future. This article will explore how small tourism enterprises can respond and plan to maintain their survival in the context of COVID-19. In qualitative research, non-probability purposive sampling technique, depth interview and open questions were used to collect data. In this paper, constant comparison analysis method was used. Small enterprises had virtually no business during the epidemic, and not all of them were able to get government help because of the large number of small businesses. Small enterprises should have the initiative to find their own way to survive. Small enterprises are highly flexible and can adjust their strategies quickly to the situation.
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ItemThe development of instructional leadership strategies for taekwondo instructors of Taekwondo Dojangs in ThailandThis research aims to develop the instructional leadership strategies for Taekwondo instructors of Taekwondo dojangs in Thailand by exploring the desirable and current instructional leadership components for Taekwondo instructors. Additionally, analyzing the needs of instructional leadership and the current teaching environment regarding instructional leadership for Taekwondo instructors.This descriptive research used two methods, the qualitative and quantitative methods. There were 630 Taekwondo instructors as a sample of the population of 8,596 Taekwondo instructors in Thailand. Questionnaires and strategic evaluation forms were the instruments to accomplish the research objectives. Descriptive statistics consisted of Mean, Frequency, Percentage, PNIModified, SWOT analysis, TOWS analysis, and validation from the experts. The research findings presented that the desirable instructional leadership for Taekwondo instructors had the highest average value, supporting student learning as a sub-component with the highest value while effective communication with the lowest value. The current instructional leadership for Taekwondo instructors presented a high average value, supporting student learning with the highest value, whereas vision and goal have the lowest value. Instructional leadership needs were vision and goal, creating a good environment for learning, developing a teaching career, effective communication, developing curriculum, supporting student learning, and wide knowledge, respectively. The strength included wide knowledge, supporting student learning, developing curriculum, and effective communication, whereas the weakness was vision and goal, creating a good environment for learning, and developing a teaching career. The opportunity concerned technological and social factors, while economic and political factors were threats. As a result, instructional leadership strategies for Taekwondo instructors of Taekwondo dojangs in Thailand comprised seven strategies.