Browsing by Subject "Structural equations modeling (SEM)"
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    Identifying the association between supply chain integration and supply chain performance on competitive advantage among tailoring shops in Thailand
    (Assumption University Press, 2019) John, Jerry ; Srobol Smutkup
    This research paper aimsto study‘The relationship of Supply Chain Integration (SCI) towards Supply Chain Performance (SCP) and the direct relationship between Supply Chain Performance (SCP) and Competitive Advantage (CA)among small enterprises(SE).The researcher identified the managers of tailoring shops operating in Bangkok, Hua Hin and Pattaya in Thailand as the target samplefor this researchstudy. The researchwas carried out during 2019 on a convenience sample of 410respondents with data collected using structured questionnaires. Reliability of the questionnaire wastested using Cronbach’s Alpha test. The interrelationships proposed in the framework were tested using Structural Equation Modeling(SEM). The results showed that there is a significant positive relationship between SCI and SCP. Similarly,SCP statistically influenced CA.
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    Investigating key antecedents of logistics services quality towards customer satisfaction and loyalty among ecommerce: a case study of home appliance retailing delivery in China
    (Assumption University Press, 2021) Zhang, Yan ; Srobol Smutkupt
    The purpose of this study is to explore the relationship among online logistics service quality (OLSQ), service price ( SP), customer satisfaction (CS) and loyalty (LY) in B2C ecommerce retailing. Furthermore, the study established eight dimensions to evaluate and analyze the relationship among online logistics service quality. Drawing upon a sample of 435 respondents and worked within the framework of structural equation modeling ( SEM) . Finally, the result indicated that OLSQ, SP statistically influenced CS. Similarly, there is a significant positive relationship between OLSQ and LY, CS and LY.