Browsing by Subject "Students' perception"
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ItemA comparative study of students' perception towards quality assurance management according to their demographics at a university in Bangkok, Thailand( 2020) Pang, Yanmei ; Ye, YanThe main purpose of this study was to comparethe students’ perception towards quality assurance management at a selecteduniversity in Bangkok, Thailand. By applying the AUN-QA assessment framework and the theory of total quality management, this study identified students’ perception towards 6 categories: 1) top management commitment, 2) academic staff quality, 3) support staff quality, 4) student advice and support, 5) facility and infrastructure and 6) student focus, compared their perceptions according to 3 pieces of demographics. The results of this study indicated that, the students in the target universityhelda relatively positive attitude towards quality assurance management. Furthermore, students'most satisfying quality assurance management was student advice and support. The independent sample t-test showed that there was nosignificant difference of students’ perceptions towards quality assurancemanagement according to students’ gender and nationality, and one-way ANOVA showed that there was no significant difference of students’ perception according to their age. The researcherdiscussed onthe research findings and provided corresponding suggestions to related stakeholders including students, academic staff, support staff, and the top leadership at the selected university in Bangkok, Thailand.
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ItemElucidating students' perception of themes employed in business communicationAs mainstream literature in the business communication field has yielded a strong preference toward the specific skills required in the business field, this study aimed to elucidate students’ perceptions of the six main enduring themes, namely, rhetoric, technology, culture, dissemination, motivation, and impression, in current business communication instruction. A questionnaire survey was employed to determine the perceptions of 144 students toward topics they had already studied in a business communication course conducted in an international college in Thailand. Students’ perceptions were also compared with the five widely-used business communication textbooks, as well as the course syllabus being used in the above-mentioned business communication course. The analysis indicated technology as the most controversial theme with regard to the course, the five textbooks, and the students. The findings in this study have both theoretical and practical implications. The study considered the application of theme-based instruction into a business discipline by adopting a top-down approach to research students’ learning from “big ideas”, i.e. themes, rather than a superficial knowledge of a broader range of ideas, information or specific skills.
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