Browsing by Subject "TAM"
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ItemAn empirical analysis of determinants driving m-commerce adoption in ThailandThis empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was found that most participants use mobile banking the most and the mobile stock trading is the least. For the statistical treatments of the data, Multiple Regression and Pearson Correlation Coefficient were employed to test all of 400 validated questionnaires through Statistical Software. All hypotheses were supported.
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ItemFactors affecting students’ continuous intention to use online art education software in Chengdu, ChinaPurpose: This study aims to explore the analysis of factors influencing the continuous use of online art education software by private art education institutions in Chengdu, Sichuan Province, China. The conceptual framework is based on TAM, UTAUT, and IS success model, indicating the relationship between self-efficacy, perceived ease of use, perceived usefulness, attitude, satisfaction, information quality, and continuous intention to use. Research design, data, and methodology: The researchers used quantitative methods (n=500) to distribute questionnaires to students at three private fine arts institutions. Confirmatory factor analysis (CFA) and a structural equation model (SEM) were used for data analysis, including model fitting, reliability, and validity of the structure. Results: The results indicate that satisfaction and attitude are significant factors affecting the continuous use intention of online art education software. Perceived ease of use has the most significant effect on perceived usefulness. Among them, the perceived usefulness and perceived ease of use significantly affect the attitude. Furthermore, information quality significantly impacts students’ satisfaction with using online art education software. However, self-efficacy has no significant effect on perceived ease of use. Conclusions: Therefore, this study suggests that educators should create a more suitable learning platform for combining technology and art in the course design and teaching of online art education software.
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ItemHow online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers( 2012-08) John, Surej P.Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of various antecedents of online trust and to predict the user’s intention to engage in online transaction based on their trust in the Information systems. This study is conducted among Asian online consumers and later the results were compared with those from Non-Asian regions. Another objective of this paper is to integrate De Lone and McLean model of IS Success and Technology Acceptance Model (TAM) for measuring the significance of online trust in e-Commerce adoption. The results of this study show that perceived security, perceived privacy, vendor familiarity, system quality and service quality are the significant antecedents of online trust in a B2C e-Commerce context.
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