Browsing by Subject "Trend"
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ItemE-business : Growth and Trends in Thailand(AU-eJIR, 2017) John, Varughese Kizhakkacharuvil ; Nithiphong Vikitset ; Duangta Duangekanog ; Asawin WichayachakornThe era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand are found to be accustomed in using mobile technology in recent years. Nevertheless, the growth of e-business in the form of B2B, B2C, and G2B/C transactions are not so admirable in Thailand from the analysis and findings of this study during the period of 2012 to 2016.
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ItemE-BUSINESS: GROWTH AND TRENDS IN THAILAND(Digital Production Press, Assumption University, 2017) John, Varughese K. ; Nithiphong Vikitset ; Duangta Duangekanog ; Asawin WichayachakornThe era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand are found to be accustomed in using mobile technology in recent years. Nevertheless, the growth of e-business in the form of B2B, B2C, and G2B/C transactions are not so admirable in Thailand from the analysis and findings of this study during the period of 2012 to 2016.
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ItemThe new trends and innovations in selected five-star hotels in Bangkok, Thailand( 2015) Nan, Hua ; Batra, AdarshThailand is a country that highly relies on the tourism industry. Following the new trends and innovations are significant for development of hotels. In this study, researcher analyzed trends, challenges and innovations in selected five-star hotels in Bangkok. This paper further discussed innovation in selected five-star hotels, and the impact affected by innovations and innovative practices in hotels. Qualitative research techniques ware used in this study. In-depth interviews were conducted in English with three officials from selected five-star hotels to collect primary data. Observation method was also employed to observe the surroundings and layouts in selected hotels. Secondary data were mainly collected from journal articles, reports, and books and websites. The study employed thematic analysis and content analysis to express findings. The results showed innovation outputs which belong to product innovation, service innovation and administrative innovation respectively. Findings also indicated that hotels utilized both interior and exterior approaches to follow up new trends and innovation. Furthermore, these innovations and innovative practices improved customers' satisfaction and business performance for the hotels.