Browsing by Subject "การรับรู้ประโยชน์ที่ได้รับ"
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ItemInfluences of Destination Image on Thai Students’ Perceived Value and Travel Motivation on the Work and Travel Program( 2015) Nucharee Supatn ; Chanita JiratchotWork and Travel is known as a program that brings students to work abroad during summer session. As the program is operated by the private firms, students' perception and reaction on the program are important in term of the prediction on the sustainability of the business. This research aims to study the relationships between destination image, perceived benefits and perceived monetary and non-monetary cost,which are time, effort, and possible risk, on perceived value and travel motivation. Questionnaire suvery was designed where 351 sets of data were collected from the Thai,forth-year students of a University. The results indicated that destination beliefs and perceived benefits affected both perceived value on the program and travel motivation while non-monetary costs affected perceived value on the program and affective destination image and monetary costs affected travel motivation to join with the program.