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ItemThe Au nursing instructors’ and staffs’ satisfaction toward Faculty Management System in Academic Year 2005The research on Au Nursing Instructors’ and Staffs’ Satisfaction toward Faculty Management System in academic year 2005 had three objectives including explored the satisfaction levels of faculty members and staffs toward management system, and explained the satisfaction levels of faculty members and staffs toward administrators’ leadership, and organizational culture and atmosphere. The population was 16 of faculty members and 3 staffs who worked in Faculty of Nursing Science in academic year 2005 and most of them familiar with the new organization structure. The instructors who have been leave for further studies and the new comers who didn’t pass probation were not included in the process of data collection. Data were collected by using questionnaire and analyzed by SPSS version 14.0 for descriptive statistics. The level of satisfaction among faculty members showed that they were satisfied and very satisfied toward management system and the range of means for each items were 2.94-3.56 out of 4. For the part of administrators’ leadership, faculty members were very satisfied with Dean’s leadership in all aspects including the open-mindedness, consultation, decision-making, problem solving ability, role model, participatory leadership, and academic and professional attribute. The mean varied from 3.56-3.88. As same as all staffs, faculty members were satisfied and very satisfied toward Dean’s leadership with mean average from 3.00-4.00. For head divisions’ leadership, faculty members were very satisfied with their open-mindedness, consultation, problem solving ability, and role model. In part of organizational culture and atmosphere, all aspects were rated in the level of satisfy including Faculty unity, communication among faculty members, incentive and remuneration, and Faculty tradition and culture. The means were vary from 3.13-3.69. This same category, all staffs were also rated satisfied with communication between Dean and them; communication among staffs, and Faculty tradition and culture with means vary from 2.67-4.00.
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ItemBridging the gap between nursing service and education with learning experience on cultural careThailand has dramatic changed of health care services since government launched the policy to strengthen country to be the excellent Health Hub of Asia. So, the nursing curriculum has been revised appropriately which consisted of one subject related to cultural care diversity in order to prepare the graduated nurse to work harmoniously with the needs of clients. This research investigated nursing students for cultural care knowledge toward clients with different cultures before and after learning about Multiculturalism in Health Care. Learning module of cultural cares for six majority international clients who have received health services in Thai hospital including American, Western, Chinese, Japanese, Arab Muslim, and Asian people together with assignment about their folk cares were implemented for 77 sophomore nursing students as the intervention in this research. Focus group interview questions were tested by expert judgment and used for data collection among 12 volunteer participants before and after learning to evaluate their knowledge how to take care of clients from these various cultures. Generic method of content analysis was employed for qualitative data analysis. The results revealed that nurses who took care of multicultural clients needed to have clear understanding about beliefs of clients related to health including causes of illness, eating habits, color, space, and time. Moreover, folk care was the important factor influencing health care behaviors. In conclusion, participants gained more knowledge to take care of clients from six cultures after completing learning activities and positive attitude was reflected while providing nursing care to international clients. Research ethical consideration was concerned which participants had to sign consent form before participating in the data collection process and could withdraw if physical or psychological discomfort was presented.
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ItemDate rape เจ็บ(ไม่)จบ เพศสัมพันธ์เป็นเรื่องธรรมชาติแต่ถ้าฝ่ายใดฝ่ายหนึ่งถูก "บังคับ" แม้จะมี "ความรัก" เป็นที่ตั้งก็ยังเข้าข่าย "ข่มขืน" ได้อยู่ดีปัญหาการถูกคนรักคุกคามทางเพศเป็นปัญหาใหญ่ในประเทศไทยซึ่งสอดคล้องกับผลงานวิจัยของ ผศ.ดร.นันทพันธ์ ชินล้ำประเสริฐ คณบดีคณะพยาบาลศาสตร์ มหาวิทยาลัยอัสสัมชัญ ที่ระบุว่า ปัญหาการข่มขืนระหว่างคู่เดทเป็นปัญหาที่รุนแรงเกินกว่าบุคคลทั่วไปจะตระหนักถึง เนื่องจากเป็นปัญหาที่ซ่อนเร้น ปกปิด และมีเหยื่อจำนวนน้อยมากที่จะกล้าแจ้งความหรือเปิดเผยให้ผู้ปกครองทราบ
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ItemThe development of violence research database and the synthesis of research on violence issues in Thai societyThe body of knowledge regarding violence issues in Thai society is significant for the socio-political movements and law reform to cease any form of violence against Thai people. The existing research papers on violence issues conducted in Thailand, so far, were distributed in various institutions and have not yet been systemically complied and effectively utilized. This study aims to analyze and synthesize research on violence issues conducted in the last twenty years (1981-2001) and to place the information into the violence research database initiated on the World Wide Web, http://www.violence.au.edu The 190 research papers were reviewed and classified according to WHO violence classification and subsequently analyzed using qualitative data analysis methods. The content analysis was done and the essence of the research was synthesized by applying the concepts of violence research and women’s health research as the frameworks.The results reveal that most of the existing researches are quantitative and repetitive studies on the causes and factors contributing to the violence occurrences. The survey of incidence and prevalence of the issues, and the attitudes toward violence perpetrators and survivors as well as the characteristics of available services or resources are substantial. Self directed violence research was mainly focused on suicide and attempted suicide cases. Stress from unsolved family problems is the major factor contributing to the rising of suicide among teenagers and adult women. These research findings also reveal that the Thai people lack effective coping skills and seek no assistance when facing with crisis. The limitation of available resources is also problematic. The studies on child abuse and neglect found that children who are witness violence or were raised by abusive parents are likely to be abusers. Thai society lack knowledge and awareness toward this issue and have no effective legal system to isolate children from abusive family and concretely protect children’s rights. The research on violence against women in intimate relationships and/or domestic violence especially those were conducted in 1997 to date reveal that researchers have more insight about gender based violence. Nevertheless, the studies affirming the impact of sex role stereotype and gender double standard that is rampant in Thai patriarchal society are very rare although the concepts were mentioned in certain domestic violence studies. The study to develop problem solving solutions, the improvement of resources and legal systems must be sponsored as priority. Sexual violence research is the most prevalent especially on the issues of stranger rapes. The sensitive nature of this issue kept the researcher from studying about acquaintance rape and misled the extent and characteristics of the problems. Although the empirical research reveals that acquaintance rapes are more common in Thai society, the numbers of scientific research in this area are limited. The results of existing research on sexual violence reflect researcher’s rape myth acceptances and bias attitudes toward rape survivors because of the influence of sex role stereotype and gender double standard socialized in Thai patriarchal society. Gender based violence research and the study of empowerment the women to flight against violence must be continuously supported. The research on adolescent violence, social violence and other forms of violence reveal the common root of problems regarding the limitation of appropriate social and legal system in preventing, diminishing and/or eliminating of the violence issues. Beside the research findings, ethical consideration and principle of human subjects protection in violence research should be seriously enforced among research scientists and constantly pronounced by Thai scientific research community.
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ItemThe effect of sponging using friction and non-friction on body temperature reduction among febrile children( 2009) Pimsiri BhusiriThis Quasi-Experimental study aimed to compare the effect of sponging and oral antipyretic therapy using friction and non-friction techniques on temperature reduction among febrile children. Participants were 249 febrile children with medical diagnoses of respiratory diseases (78.3%), gastrointestinal tract diseases (13.3%), urinary tract infection (0.8%), and others (7.5%) at Child Health Clinic in the hospital located in Bangkok. Informed consent was obtained from parents prior to the intervention. Randomized match pair technique was used to assign the participants in each intervention. Room temperature, humidity, water temperature, and sponging materials were controlled. The intervention consisted of body temperature measurement before sponging, administering paracetamol, and measuring body temperature right after sponging at 15 and 30 minutes later. Inferential statistics was used to compare the body temperature after intervention. The resual reveald that after 15 minutes of sponging with friction, the body temperature significantly decreased, in contrast to non-friction sponging technique. It was statistically different at P(0.005) level of significance. The friction sponging technique which is combined with oral antipyretic medication was proven to be useful and appropriate in terms of application in any setting of the febrile child.
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ItemThe effective outcomes of EMDR on Tsunami survivors: case studies of Khao Lak, Phang-nga, ThailandOne of the major problems that came with the psychological assistance after the Tsunami was that there was no measure to identify the effectiveness of psychological recovery that was obviously intangible. This study investigated the effective outcomes of EMDR (Eye Movement Desensitization and Reprocessing) on the traumatic recovery of the Tsunami survivors in Khaolak. Both quantitative and qualitative data were obtained. 13 case studies that neither have experienced any other psychological treatments nor have taken any mental medication for psychological recovery purposive selected from those who have been continually treated with EMDR since six months after the disaster. The Impact of Event Scale and EMDR session notes were reviewed. The follow up sessions consisted of bilateral stimulations; interviewing and observation were used to measure the effectiveness of EMDR. The results showed that all the case studies have recovered from the trauma within three sessions. All participants stated their satisfaction toward EMDR for its rapid recovery effect and its sustainability for an extended period of time. The participants reported self-care using bilateral stimulation so called “Butterfly Hug” technique taught by the therapist to reduce their negative feeling that emerge due to whatever unpredicted triggers. This study suggested that EMDR contribute effectively to the Tsunami survivors and perceived as an appropriate self-care for mental health in family and community level.
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ItemThe effectiveness outcomes of student-centered approach integration in nursing leadership and management practicum: case study in Assumption University nursing studentsThis classroom action research aimed to explore the fourth year Assumption University nursing students’ ideas, synthesize the inquired knowledge and skill, and explore the greatest benefit gained toward the implementation of student-centered approach in Nursing Leadership and Management Practicum at two hospitals.The data derived from three types of document comprising daily activity report; job analysis of unit manager’s and charge nurse’ s responsibility reports; and incident case analysis report of forty students, focus group interview of twelve students and instructors’ observation. Generic method of content analysis technique was applied for data analysis. The results showed that nursing students prepared themselves before studying by reviewing contents following instruction guideline. Students gained benefits from this style of teaching by receiving more knowledge than instructors’ expectation, increasing management, analytical, problem-solving, and cooperative skills. But the most important benefit was they knew how to seek for knowledge and constructed it by themselves through CIPPA model which came from instructors changed their roles to be the encourager, facilitator, and coacher.
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ItemEffects of individualized environmental modification program on neurobehavioral organizations of very low birth weight infants effects of individualized environmental modification program on neurobehavioral organizations of very low birth weight infantsThis study was aim to evaluate the effects of individualized environmental modification (IEM) program on neurobehavioral organizations of VLBW infants who admitted in neonatal unit. Twenty-five preterm infants weighing less than 1500 g. and born before 37 weeks’ gestation were studied. All infants were served as their own control which received conventional nursing care during control period. IEM program was provided during experimental period which consists of day-night lighting, classical music and lavender scent. The activities were adjusted to the appropriate level of intensity and duration based on each infant’s responses. Naturalistic Observation of Newborn Behavior (NONB) was used to observe infants’ neurobehavioral organization at baseline, control period and experimental period. Descriptive statistic was used to analyze infants’ demographic data. Repeated measures ANOVA was used to compare mean different of neurobehavioral outcomes of infants between control period and experimental period.The research results showed that infants in experimental period had significantly showed better positive autonomic responses, positive motoric behaviors and positive attention behaviors comparing to control period. Additionally, infants in the experiment period sleep longer and spent fewer times in transitional and arousal states than in the control period.In conclusion, VLBW infants were benefited from IEM program in term of neurobehavioral organization. Promotion of VLBW infants’ neurobehavioral organization admitted in a sick newborn unit can be implemented by integrated the IEM program in a routine nursing care for VLBW infants.
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ItemEmpowerment program on promoting perceived self-efficacy in caregivers of autistic childrenThis study was a Quasi-experimental pretest-posttest non-equivalent comparison group design, aimed to evaluate the effects of the empowerment program for caregivers of autistic children. The participants were 74 caregivers who took care of 2-5 years old autistic children at the Child and Adolescent Mental Health Institute, Rajanakarin. After being enrolled into the study, the participants were matched by caregivers’ and children’s gender and assigned to the experimental group (37 participants) or the control group (37 participants).The experimental group completed the 5-day empowerment program which was administered by the researcher whereas the control group received only the routine treatment program. The empowerment program was composed of 4 steps: discovering reality, critical reflection, taking charge and holding on through group process. The data was gathered at the pre-test and at the 4th, 8th and 12th week after the intervention program.The findings revealed that the experimental group had statistically significantly higher scores on perceived self-efficacy in care of autistic children than the control group (p < .001) and there was a statistically significant difference between the 4th and 12th weeks (p < .05).The evidence from this study indicated that this program had effect on promoting perceived self-efficacy in autistic child care. The application of this program is suggested for all caregivers of 2-5 years old autistic children.
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ItemExclusive breastfeeding practice among mothers with children aged 6-24 Months Ratchaburi ProvinceBreast milk provides all the energy and nutrients that the infant needs for the first months of life, and it continues to provide up to half or more of a child’s nutritional needs during the second half of the first year, and up to one-third during the second year of life. Exclusive breastfeeding helps for a quicker recovery during illness. Duration of exclusive breastfeeding is important for maternal and child health. Baby who are non-exclusively breastfed are twofold increased than exclusive breastfed for risk of dying from diarrhea and pneumonia. This study aims to determine the prevalence and factors related to exclusive breastfeeding up to 6 months of infant age among mothers of children aged 6-24 months by using of the Social Cognitive Theory and Self-Efficacy Belief. Hence, these results will be beneficial for identifying the potential interventions to increase the exclusive breastfeeding rate. As the result, child mortality and morbidity can be significantly reduced. Results showed that 94.5% of infants had been ever breastfed, but only 42.6% had initiated breastfeeding within the first hour of birth. 39.5% of infants were exclusively breastfed up to 6 months. Multiple logistic regression analysis revealed two variables were independently associated with exclusive breastfeeding: mother’s high breastfeeding self-efficacy and having lactation problems. From this study, it was concluded that mothers’ class attaining husbands’ support for breastfeeding should apply a role model techniques for improving the mothers’ breastfeeding self-efficacy by a method of peer education to sustain and increase the prevalence of exclusive breastfeeding.
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ItemHealth Behaviors, Health workplace and Happy Life among Healthcare Providers in the 21st CenturyHealth problems in the 21st century is related to the modern lifestyles and new technology that cause people, particularly health care providers to have sedentary lifestyles which leads them to have health problems, non-communicable disease. This challenges healthcare providers to be the good role model to others by performing healthy lifestyles; having healthy eating habit, doing exercise, taking enough rest, reducing stress, and living and working in the good environment.
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ItemLong-term Group and Premature Drop out Groups in Psychotherapy: Yalom's 'Here and Now' Techniques( 2016) Boonyawee SenaboonyaritThe Yalom’s ‘here-and–now’ techniques-activation and illumination is worked particularly in each session of long-term group psychotherapy. Both activation and illumination help therapist interpret, reflect, and clarify individual’s behaviors. In the premature, dropping out of group, the therapist also used both in order to do following benefits: reduce the clients’ psychological distress, increase individual’s self-esteem, and foster client’s hope in group session as well as maintain positive outcome of long-term group psychotherapy. The volunteers in long-term group psychotherapy of the Thai Psychotherapist Association was observed and recorded the ‘here-and-now’ techniques by an observer when the premature drop out presented in the group process. The result of this study showed that most of Yalom’s ‘here-and-now’ activation was demonstrated in premature drop out group.
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ItemThe mental health service utilizing EMDR with Tsunami survivors in ThailandLife after Tsunami was difficult and the survivors have become traumatized due to the loss and the fear. Different techniques have been brought in to help people heal psychologically, and EMDR (Eye Movement Desensitization and Reprocessing) was one of them. This study reported the mental health service utilizing EMDR in Khao Lak under the Making Waves Project during February-December 2005. The participants were 415 Tsunami survivors who demonstrated psychological impact from the event. The Impact of Event Scales was used to identify the target survivors before EMDR therapy being provided by the trained EMDR therapists. The data were collected using EMDR session notes that indicated descriptive data and psychological conditions of the participants. The results revealed that 52.53% were recovered cases and 39.52% were current cases that needed subsequent follow-up sessions. Seventy-one percent of recovered participants demonstrated rapid recovery (n=218) after a single session. EMDR could be used with all ranges of age from young children <10 years old (5.30%) to the elderly > 60 years (3.83%). The majority of participants (12.05%) were in 26-45-age group. 67.71% were female. 76.14% received individual therapy and 23.85% involved in EMDR group therapy. This study suggested that EMDR was a significant outreach mental health service for people in the community. More EMDR trainings must be provided for mental health professionals in Thailand to serve speedier mental health service throughout the country.
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ItemThe nurses of community training model for community health system development: the community participation approachThe National Health Care Reform in Thailand reflects the increasing demand of nurses in the community health care settings. To secure the availability of manpower, local young people are targeted to be trained to serve their own community after graduation. This research aimed to develop training model for nurses of community (NOC), and to study the potential of local administration and community hospital in cooperating with nursing school to produce nurses who can work collaboratively and effectively with community people. Quantitative and qualitative research methods were applied. Data were initially collected using NOC survey form with staffs of 35 local administrations and nurses in the primary care unit of three provinces in central region. Three local administrations were randomly selected for in-depth interview with key informants. Manpower policy, existing practice and potential in community health system development were explored. The results revealed three significant exemplars which include environmental health, chronic illness in aged people, and Dengue Hemorrhagic Fever. The findings were used as an input for designing training program which include six main systems: admission, curriculum management, local administration champion, school-hospital-community collaboration, competency development, and employment. The current nursing curriculum was tailored to meet the special requirement of this initiative and community context. Teaching and learning activities in community including the student mentoring system and instructor preparation were incorporated. The findings will be beneficial to the implementation step in NOC project and be a model for future development of nursing education that collaboratively tailored by community participation. The University IRB protocol was approved to ensure voluntary participation, privacy, basic human right and dignity including risk and benefits of the participants in this study.
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ItemPerceived self-efficacy, knowledge, and breast self-examination practice among Assumption University female studentsThe population of this study consisted of 9,684 Assumption University students. The sample size was calculated by using Yamane’s Formula, and 100 students were randomized to be the sample. The instrument was divided into 4 parts: personal data, knowledge, perceived self efficacy, and breast self-examination behavior. Content validity was examined by experts and reliability was obtained by mean of Cronbach’s coefficient alpha. The reliability of the perceived self-efficacy questionnaire was 0.987. Descriptive data analysis was used. The results revealed that knowledge and perceived self-efficacy were in the moderate level (mean 6 from 10, and 51 from 100). 51% of students performed (breast self- examination ( BSE), but almost of them performed once a year. It had no correlation between knowledge and BSE practice (r=0.00, P=0.998). The relationship between perceived self-efficacy and BSE practice was marginally significant (P=0.01). The findings showed that most of the samples did not have enough knowledge about BSE, had low self-efficacy, and inadequate practice. Those who had low self-efficacy should examine their breast occasionally. Therefore, the enhancing self-efficacy perception among female students should be a concern of health promoting faculty program.
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ItemPerception of future parenthood among university students in ThailandTo determine how university students perceived themselves to be responsible in future parenting with mediating factors such as knowledge, attitude, and self-efficacy in one international university, Bangkok. A cross-sectional survey with a self-administered questionnaire was applied in this study. 354 students were selected using the systematic random sampling method. The data were collected from 1st February to 28th February 2008. Simple descriptive statistics and the Chi-square test were used to analyze the data. The students had a moderate level of knowledge of parenthood (Mean=14.53, SD=3.67). Significant relationship were found between Sex of the students and perception of future parenthood (p=<.001), knowledge and perception of future parenthood (p=<.001), attitude and perception of future parenthood (p=<.001) and self-efficacy and perception of future parenthood. This survey result also shows that knowledge is not the only factor giving rise to perception of future good parenting; therefore further study could be useful to explore those factors in the interplay between knowledge, attitude, self-efficacy and perception of future parenthood, which can modify the students’ good perception of parenthood in the future.
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ItemPersuasion of International Migration Perceived by Thai NursesThe purpose of this qualitative study was to understand the motivation of international migration of Thai nurses.The data were collected from 2 groups: 1) a group of 14 nurses who had experiences working abroad were recruited for in-depth interviews, and 2) a group of 16 nurses who were processing to work abroad, 14 of them were recruited to participate in focus group interviews and 2 of them were willing for the in-depth interviews. The participants were purposively selected using snowball technique. The semi-structured interview guidelines asking about motivation of international migration were used. The data were collected during December 2011 – August, 2012. The interview were recorded and transcribed verbatim for content analysis by coding, ordering, and comparing. The results revealed that the factors that motivate Thai nurses for international migration were varied according to the individual context. The motivation that pull them to migrate expressed by both groups of nurses emerged similarly in five themes: 1) obtaining better payment; 2) seeking new experiences; 3) building better future for the family; 4) improving the quality of life; and 5) gaining opportunity for further study. The better payment was the most attractive motivation expressed by both groups of nurses. Moreover, both groups of nurses expressed similar motivations that push them for international migration. Three themes were emerged including: 1) unsatisfied working system and environment; 2) poor promotion and limited nursing career path; and 3) low payment compared to work load. The study suggests the policy implication for maintaining Thai nurses in the health system. Efforts should be made on improvement of staffing management and supportive working environment by proposing various hiring system, enhancing the opportunity for professional growth and nursing career path, including increasing salary.
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ItemPsychometric Properties of the Thai Version of Copenhagen Burnout Inventory (T-CBI) in Thai Nurses( 2016) Patra PhuekphanBackground: Burnout has consistently been an influential predictor of intention to leave nursing profession. Assessing nurses’ burnout is highly crucial in retaining qualified nurses and alleviating nursing shortage. The Copenhagen Burnout Inventory was originally developed in English and has been modified and translated into Thai. Psychometric properties of the Thai version of Copenhagen Burnout Inventory has not been investigated. Methods: The purpose of study was to examine psychometric properties of the Thai version of Copenhagen Burnout Inventory (T-CBI). The T-CBI is a self-reported questionnaire that consists of 19 items with five response categories. It contains three dimensions: personal burnout, work-related burnout, client-related burnout. The 207 registered nurses working in governmental hospitals of Bangkok Metropolitan in Thailand were recruited using random sampling approach. Statistical analyses included confirmatory factor analysis and measures of descriptive statistics, item analysis, criterion validity, internal consistency, and test-retest reliability. Results: The T-CBI demonstrated good reliability and validity. Cronbach’s alpha coefficient was 0.96. Corrected item-total correlations for the total scale were positive (range from 0.33 to 0.82). Construct validity was supported by confirmatory factor analysis. Results indicated that criterion related validity was well correlated with a previously validated measurement. Conclusion: The test results indicated the T-CBI scale appear to be a reliable and valid instrument. It has potential benefit for assessing burnout among Thai nurses. The current findings should be of benefit for nurse administrators and policy makers, to assess burnout among nurses that could develop strategies in retention and prevent qualified nurses from leaving the profession.
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ItemThe relationship between self-concept, body image, and the personal health of the Assumption University female studentThis correlative study had the following four objectives; 1) to explore the self-concept and body image of the Au female students, 2) to explore the Au female students’ knowledge concerning personal health, 3) to identify health behaviors of Au female students, and 4) to study the correlation between self-concept, body image, and personal health of the Au female students. The population consisted of 1,336 female students who were pursuing a bachelor degree. The 243 participants were selected using stratified random sampling technique. Data was collected from the three questionnaires: Female Body Image Questionnaire, Self-Concept Questionnaire, and Personal Health Questionnaire. Data analysis was conducted by SPSS version 10.01. Results of data concluded that the majority of participants (75.40 %) had a slightly negative body image and only 8.60 % had a positive body image. However, the results show that only a small correlation exists between body image and health behaviors. 47.70 % of the participants posse sed positive levels of self-concept. Students with positive levels of self-concept were believed to also possess positive health behaviors. Furthermore, data analysis showed a significantly moderate correlation of 0.455 between these two variables, denoting that a direct relationship existed between self-concept and personal health. To accomplish the objective of exploring the Au female students’ general health, results showed that the majority (66.25%) held very good health practices, emphasizing that health was very important, 36.60 % stated to that they read health related literature, 41.20 % exercised regularly, and 50.60 % had very good eating habits, eating three meals daily. On the other hand, a percentage of the Au female students displayed negative health practices. 23.10 % of the participants had a bad practice of smoking almost always or often as a means to alleviate stress along with 31.60 % who either usually or always used alcohol as a means to handle stress. This study hopefully will assist in enhancing health care professionals understanding and perspective of the relationship between the human mind and body. It is noted that this connection will act as an important means in the advancement of interventions that will promote health.
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ItemSexual dating violence prevention strategies perceived by Thai community peopleSexual coercions in dating relationships among Thai adolescents are increasing. The actual extent of this behavior is unknown. This study aims to assess community awareness of sexual violence against women in dating relationships, develop a culturally sensitive training program through community participatory approach, pilot the training and evaluate the program. Participants were male and female key informants aged over 18 recruited from the qualified volunteers using snow ball technique from two communities in central Thailand. Data were collected using eight individual interviews and eight focus group discussions. Interview guidelines and date rape vignettes were used. Qualitative data analysis was done using Atlas-ti software. The results indicated that community people perceived sexual dating violence as "gang rape" that boy friend shares his date with friends against her will. Sexual relationships among dating partners were perceived as permissive behavior and not culturally accepted by community. Date rape situations were perceived as consensual sex. Victims blaming was perpetuated. Women were expected to prevent rape and sexual advantage taken by their dates. Effective prevention program was sexual education targeting male's sexual responsibility, conscientiousness and their attitudes in respecting women as mother symbol. The evaluation of prevention program indicated that the sustainability of program was a good strategy for early prevention. Public and target group education about healthy sexual relationships are necessary. The results of this study contribute to public awareness and policy initiation to eliminate the issue from Thai society.