Now showing items 21-40 of 68

  • Thumbnail

    E-learning as Strategy for Philanthropic Organization Focused on Educational Purposes in Thailand 

    Bernard, Gilles (2014)

    The objectives of this study were: (1) To elaborate an eLearning framework integrated into donor’s activities which can fit with philanthropic organization strategies (2) To assess the eLearning framework upon feedback and suggestions provided by donors, recipients, philanthropic organizations, and philanthropic experts (3) To assess opinions of donors and philanthropic organizations running in Thailand toward the framework. The population for the study consisted of 3 schools in the North East of Thailand, ...
  • Thumbnail
  • Thumbnail

    English for oral transactional communication: a case study of financial office personnel 

    Kanog-On Pradaphon (Assumption University Press, 2016)

    Since the 20th century, English had spread through many countries used as an international language which is frequently used for a wide range purpose in public and personal needs. This case study aimed to identify the use of language(s) for communication between staff and student and to assess possible solutions to help staff improve their English communication skills as the use of English for oral transactional communication, a case study of financial office personnel. The conversation transcriptions were collected as the data for analyzing; ...
  • Thumbnail

    An examination of foreign policy strategies of middle powers during great competition: a case study of Thailand's strategic hedging between a dominant USA and ascending China 

    Mandiolaza, Gustavo A. (2019)

    Recent years has seen confusion in the international political system as the hegemony of the U.S. has waned while China’s international influence has dramatically increased. This change to the status quo from a unipolar system immediately after the Cold War to a bipolar or multipolar system has compelled states in the Asia region to formulate strategies in response to this change. The three typical strategies available to a state are what is referred to as bandwagoning, balancing, and this article’s focus; hedging. In the case of Thailand, ...
  • type-icon

    Factors Influencing the Intention to Use Mobile Banking Services in Bangkok 

    Panjaporn Chansaenroj; Rapeepat Techakittiroj (2015-08)

    Nowadays, Mobile Banking can help the customer to manage their account anytime and anywhere on their devices or mobile phone, the customer can simply log into the mobile banking service in each bank.This research aims to identify the factors which affect the consumer to use the mobile banking services which bank can use this information to improve their system and services efficiently. The finding shows that the perceived usefulness, perceived ease of use, the perceived cost and perceived risk were affected with the intention to use mobile banking.
  • Thumbnail

    THE GLOBAL COMPETITIVENESS OF THAILAND: AN ANALYSIS OF THE ASEAN COMMUNITY 

    John, Varughese K.; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (Digital Production Press, Assumption University, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ...
  • Thumbnail

    The Global Competitiveness of Thailand: An Empirical Analysis of the ASEAN Community 

    John, Varughese Kizhakkacharuvil; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (AU-eJIR, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency ...
  • Thumbnail

    How exporters' and intermediaries' resources influence export performance 

    Theingi (2011)

    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their ...
  • Thumbnail

    Impact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation. 

    Varughese Kizhakkacharuvil John; Nithiphong Vikitset (eBUSINESS & eCOMMERCE eJOURNAL, 2019-01-18)

    The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted for the collection of data from the north, northeast, central and southern regions of the country during the months of January to March 2018. The data were collected from small retail outlets of books and magazines, cosmetics, mobile, and laptop who have adopted online sales with physical shop, and doing exclusively offline ...
  • Thumbnail

    The Impact of the Macroeconomic Factors and Their Unexpected Values on the Energy Sector Return Volatility: A Case study of Stock Exchange of Thailand during the Period of 2005 to 2015 

    Sunchai Werawatthana; Witsaroot Pariyaprasert (2016-06)

    The purpose of this paper is to examine the effect of the macroeconomic factors and their unexpected values on the Energy sector return volatility in the Stock Exchange of Thailand during period 2005 to 2015. The method is separated in two cases. The first case is to study the impact of macroeconomic variables on the Energy sector return volatility which the macroeconomic factors consist of; agriculture producer price index, consumer price index, current account, employment, exchange rate, industrial production index, interest rate, money ...
  • Thumbnail

    INDONESIA & THAILAND: "MALTREATMENT" /"FORCED LABOR" /"TIP" IN FISHERIES IN INDONESIA /THAILAND 

    Pisawat Sukonthapan (2016)

    This article focuses on “trafficking in persons” (TIP) in fisheries in Indonesia and Thailand which refers to key international instruments on TIP and continues by discussing recent cases of TIP in fisheries in Indonesia that were reported in the first half of year 2015. It also explores respective Indonesian and Thai domestic legislation in relation to measures to combat trafficking in the region. Bilateral and multilateral treaties such as the Treaty between the Government of the Kingdom of Thailand and the Government of the Republic of ...
  • Thumbnail

    The influence of personality on tourist behaviors: the study of motivations, satisfaction, and loyalty 

    Issara Kaewumpai (Assumption University Press, 2017)

    This study aims to reveal the influence of tourist personality on key interrelated factors in the visitation process including tourist motivation, destination satisfaction, and destination loyalty, and to investigate the relationships among these factors. The sample population includes first-time American tourists who visited the three locations in Thailand. The study findings indicate that (1) Psychographic personality and Allocentric personality positively influence tourist motivation; (2) only the motivation of Psychographics and the motivation ...
  • Thumbnail

    Integration web accessibility enhance quality of e-Learning 

    Poonsri Vate-U-Lan (The National e-Learning Conference: Enhancing the Quality of e-Learning, 2010)
  • Thumbnail

    International Market Expansion of ‘Jintan Nude’ in Thailand 

    Racela, Olimpia; Amonrat Thoumrungroje (2012)
  • Thumbnail

    An investigation of Chinese new HSK test takers' learning motivation in Thailand 

    Yan, Ye (Assumption University Press, 2016)

    This research aimed: (1) to identify the Chinese new HSK test takers' demographic factors including their gender, years of learning Chinese , studying school, family background and test levels; (2) to determine the levels of their learning motivation including the extrinsic motivation, intrinsic motivation, and self-efficacy for learning; (3) to compare the test takers' learning motivation according to their demographic factors; (4) to determine the effects of these demographic factors across extrinsic motivation, intrinsic motivation, and ...
  • Thumbnail

    Isolation and purification of cellulase from alkaline-tolerant Bacillus subtilis 

    Passanee Thongthawee; Malinee Sriariyanun; Kraipat Cheenkachorn; Jirapa Phetsom; Patchanee Yasurin (Universitas Katolik Soegijapranata, 2014-09)

    Lignocellulosic biomass is one of the most abundant renewable resource in the world. It has high potential to be used as material for biorefinery process because it yields fermentable sugar that can be converted to various bioproducts via microorganism functions. To make the biorefinery process success, the efficient hydrolysis process is needed to be improved to release the maximum amounts of sugars from lignocellulosic biomass. Natural environment is an important source to find an efficient cellulase producing bacteria. Previously, an ...
  • Thumbnail

    JOB PERFORMANCE AND PSYCHOLOGICAL WELL-BEING OF THAI HOTEL WORKERS: A MULTI-MODEL PATH ANALYTIC STUDY 

    Raich, Annett; Ho, Robert (2017)

    Job performance and the psychological well-being of employees are of paramount importance for a successful company. Especially in the hospitality industry in a country like Thailand where tourism plays a major role in the growth and sustainment of a healthy Thai economy, it is imperative to identify what and how certain factors may influence job performance and psychological well-being of employees. In order to achieve this aim, the present study posited and investigated a comprehensive process model to determine the direct and indirect influences ...
  • type-icon

    The Long Run Relationship between the Value of Chinese Yuan and Stock Market Return in Five Countries of the Association of Southeast Asian Nations From 2005-2013 

    Tian Wang; Witsaroot Pariyaprasert (2015)

    The research analyzes the long run relationship between the value of Chinese Yuan and stock market return in five countries of the Association of Southeast Asian Nations (Indonesia, Malaysia, the Philippines, Singapore and Thailand) from 2005-2013 by using daily data. The conditional work measured by Granger causality model. The value of Chinese Yuan under five selected countries were used as dependent variables. While the stock market index and trading volume of stock market were used as independent variables. The results show ...
  • Thumbnail

    Managing hazardous waste of chemical inventory : a case study of textile manufacturer in Thailand 

    Singh, Ravi Raj; Vilasinee Srisarkun (Assumption University Press, 2019)

    This research is a case study of textile manufacturer in Thailand. Being a manufacturing industry, the company is facing a lot of hazardous waste generating in their chemical storage to preparation area. The objective of this research was to find the certain root cause of the waste in the process, which is not adding value. The research is also trying to find the solution and implement appropriate methodology to eliminate non-value added activities from the hazardous chemical inventory. ...
  • Thumbnail

    Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning 

    Bussagorn Leejoeiwara (Assumption University, 2013)

    This study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and ...