Now showing items 21-40 of 96

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    A correlational-comparative study of perception of ICT use in the classroom and academic achievement of Grades 3 and 4 students in Chinese language class at Prasarnmit Primary School International program in Bangkok, Thailand 

    Liu, Sijia; Gonzalez, Orlando Rafael Gonzalez (2020)

    This study was conducted to identify whether there was a significant difference in perception of ICT use in the classroom between Grades 3 and 4 students learning Chinese as a foreign language at Prasarnmit Primary School International Program (PPiP)in Bangkok, Thailand. Also, this study examined the relationship between the perception of ICT use in the classroom held by these students and their academic achievement in Chinese language class. ICT Use in Learning Chinese Questionnaire, comprised of 13 items using a ...
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    Determinant Factors of Turnover Intention: A case study of Air Conditioning Company in Bangkok, Thailand 

    Chittipa Ngamkroeckjoti; Phattarapon Ounprechavanit; Thongdee Kijboonchoo (2012-12)

    This study aims to help a Thai air conditioning company to understand the turnover intention of employees based on their perception towards the company. Turnover intention revealed the likelihood of leaving the current job by an employee. If turnover rate of skilled professionals was high, the organization might lose the human capital, such as skill, knowledge, and trained human resources to his competitors. Thus, turnover of these individuals incurred both replacement costs and a competitive loss. This research studied factors influencing ...
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    Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant 

    Yuanjie, Du; Chittipa Ngamkroeckjoti (2018)

    This research aimed on how determinants factors (Service quality, Food quality, and Brand image) impacted upon revisit intention of MK restaurant (formerly known as MK Suki), one of the Thailand’s suki chains. This study used explanatory and exploratory mixed methods research designed by Creswell (2011). Firstly, this study has developed specific operational components based on pilot study and two theories that comprise SERVQUAL and theory of were planned behavior (abbreviated TPB), There were two rounds of pilot study prior to complete the ...
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    Developing Thai learners' CIC through translanguaging in one-on-one English tutorial sessions 

    Tassanee Kampittayakul (Assumption University Press, 2017)

    This article presents a conceptual paper, which proposes a concept of employing translanguaging as a pedagogical tool to promote the learners’ CIC – Classroom Interactional Competence, which lies at the heart of learning. The aim of the concept is to bridge two practices of monolingualism between Thai teachers who teach English through Thai only and native speakers who use English only. Translanguaging reflects reality in terms of using both languages to interact to improve the interactional competence of the learners. When both the teachers and ...
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    DIMENSIONS OF PATERNALISTIC LEADERSHIP AND EMPLOYEE OUTCOMES IN SMALL THAI FIRMS 

    Duangta Duangekanong; Somsit Duangekanong; John, Varughese K.; Asawin Wichayachakorn; Nithiphong Vikitset (Digital Production Press, Assumption University, 2017)

    The purpose of this study is to examine the effect of paternalistic leadership dimensions (authoritarian, benevolent, and moral) on employee outcomes in small Thai firms. Outcomes examined include two intermediate outcomes (organizational commitment and job satisfaction) and one further outcome, resulting from organizational commitment and job satisfaction, which was self-reported in-role job performance. Paternalistic leadership was studied because of its cultural consonance in Thailand and its status as a frequently observed leadership ...
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    E-business : Growth and Trends in Thailand 

    John, Varughese Kizhakkacharuvil; Nithiphong Vikitset; Duangta Duangekanog; Asawin Wichayachakorn (AU-eJIR, 2017)

    The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand ...
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    E-BUSINESS: GROWTH AND TRENDS IN THAILAND 

    John, Varughese K.; Nithiphong Vikitset; Duangta Duangekanog; Asawin Wichayachakorn (Digital Production Press, Assumption University, 2017)

    The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people ...
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    E-learning as Strategy for Philanthropic Organization Focused on Educational Purposes in Thailand 

    Bernard, Gilles (2014)

    The objectives of this study were: (1) To elaborate an eLearning framework integrated into donor’s activities which can fit with philanthropic organization strategies (2) To assess the eLearning framework upon feedback and suggestions provided by donors, recipients, philanthropic organizations, and philanthropic experts (3) To assess opinions of donors and philanthropic organizations running in Thailand toward the framework. The population for the study consisted of 3 schools in the North East of Thailand, ...
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    English for oral transactional communication: a case study of financial office personnel 

    Kanog-On Pradaphon (Assumption University Press, 2016)

    Since the 20th century, English had spread through many countries used as an international language which is frequently used for a wide range purpose in public and personal needs. This case study aimed to identify the use of language(s) for communication between staff and student and to assess possible solutions to help staff improve their English communication skills as the use of English for oral transactional communication, a case study of financial office personnel. The conversation transcriptions were collected as the data for analyzing; ...
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    An examination of foreign policy strategies of middle powers during great competition: a case study of Thailand's strategic hedging between a dominant USA and ascending China 

    Mandiolaza, Gustavo A. (2019)

    Recent years has seen confusion in the international political system as the hegemony of the U.S. has waned while China’s international influence has dramatically increased. This change to the status quo from a unipolar system immediately after the Cold War to a bipolar or multipolar system has compelled states in the Asia region to formulate strategies in response to this change. The three typical strategies available to a state are what is referred to as bandwagoning, balancing, and this article’s focus; hedging. In the case of Thailand, ...
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    Factors Influencing the Intention to Use Mobile Banking Services in Bangkok 

    Panjaporn Chansaenroj; Rapeepat Techakittiroj (2015-08)

    Nowadays, Mobile Banking can help the customer to manage their account anytime and anywhere on their devices or mobile phone, the customer can simply log into the mobile banking service in each bank.This research aims to identify the factors which affect the consumer to use the mobile banking services which bank can use this information to improve their system and services efficiently. The finding shows that the perceived usefulness, perceived ease of use, the perceived cost and perceived risk were affected with the intention to use mobile banking.
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    The global competitiveness of Thailand: an analysis of the ASEAN community 

    John, Varughese K.; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (Digital Production Press, Assumption University, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ...
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    The Global Competitiveness of Thailand: An Empirical Analysis of the ASEAN Community 

    John, Varughese Kizhakkacharuvil; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (AU-eJIR, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency ...
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    A hangout on the edge of the beaten track: backpacker enclave on Khao San Road, Bangkok, Thailand 

    Batra, Adarsh (2019)

    The purpose of this research is to examine international backpacker travel behavior from pre-trip planning to the trip itself. In-depth interviews were conducted to collect data from 15 international backpackers who visited and stayed at locally based budget hotels and moderate prized hostels as an inexpensive accommodation option in and around the infamous Khao San Road area in Bangkok. The data are analyzed qualitatively following a content analysis. It was noted that backpackers opined views which emphasized that Thailand is relatively cheap ...
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    How exporters' and intermediaries' resources influence export performance 

    Theingi (2011)

    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their ...
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    Impact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation. 

    Varughese Kizhakkacharuvil John; Nithiphong Vikitset (eBUSINESS & eCOMMERCE eJOURNAL, 2019-01-18)

    The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted for the collection of data from the north, northeast, central and southern regions of the country during the months of January to March 2018. The data were collected from small retail outlets of books and magazines, cosmetics, mobile, and laptop who have adopted online sales with physical shop, and doing exclusively offline ...
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    Impact of Perceived Usefulness on Attitude of members for having Christian Church’s website in Thailand - A Moderated Mediation Model 

    Adams, Harold; John, Varughese Kizhakkacharuvil (Web Technology eJournal, 2020)

    The purpose of the study was to evaluate the online presence of Christian churches in Thailand, and to test the influence of perceived usefulness of Church’s website on the attitude of members to have or improve the website. A sample survey was conducted throughout the Kingdom of Thailand from July 2019 to February 2020 and data were collected from 400 churches without discriminating the online presence or not. Finally, the data set of 177 churches, comprising 335 respondents, having online presence were used for analysis. The theoretical base ...