Now showing items 1-17 of 17

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    Awareness of sanctions and responsible behavior of foreign tourists to Cambodia 

    Pheng, Vimean; Batra, Adarsh (2009-11)

    Responsible tourist behavior is a major step in minimizing negative socio-cultural impacts, as well as facilitating more enjoyable tourist and host experience. Within the responsible tourism debate, the tourist is often overlooked, and sometimes represented as abandoning all sense of responsibility while on holiday. This research illustrates on the awareness of sanctions and responsible behavior of foreign tourists to Cambodia. A sample survey method was used, with a structured questionnaire as the research instrument, in Phnom Penh and Siem ...
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    Bridging the gap between tourism education, tourism industry and graduate employability: intricacies and emerging issues in Thailand 

    Batra, Adarsh (Assumption University Press, 2016)

    The university education system in ASEAN will be affected by the new market conditions. The path to success for Thai educational institutions is to engage the market with a frontal assault by anticipating market demands and preparing themselves to meet that demand. Hospitality and Tourism in an interdisciplinary field requiring different employability competency that has yet to gain attention by tourism and hospitality educators in the academia. If the travel and tourism industry in Thailand hopes to sustain itself, it will need personnel who ...
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    Dark tourism: push-pull motivations, satisfaction experience and post behavioral intention-sites of Death Railway tragedy Kanchanaburi Province, Thailand 

    Raweewan Chanuanthong; Batra, Adarsh (Assumption University Press, 2016)

    The study investigated the "push and pull' motivations of visitors at the war memorial sites of the WWII Death Railway museums and cemeteries in Kanchanaburi Province. Also, the study identified how "push and pull' motivations influenced the satisfaction experience and post behavioral intention. Additionally, the study also attempted to explore the relationship between satisfaction of the experience and post behavioral intention. The research utilized self-completion surveys (handed-out) as the quantitative research instrument. The research ...
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    An exploratory study on Tourism Authority of Thailand Organizational image attributes 

    Somyot Kaenhin; Batra, Adarsh (2016)

    This research identified the attributes that construct the Tourism Authority of Thailand's (TAT) organizational image and explored the current positioning of each attribute. This research was separated in to two phases. The first phase used qualitative, exploratory and inductive research to obtain attributes that constitute the TAT's organizational image. This process is an arbitrary process (Dowling, 1988). There were forty-two attributes generated from the first phase. The second phase mostly used quantitative research to examine the ...
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    Himalayan ecotourism in Shimla 

    Batra, Adarsh (Assumption University, 2001)
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    Indian tourist sites- in the footsteps of the Buddha 

    Batra, Adarsh (Assumption University, 2003)
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    An Investigation of environmental impact of mountain tourism activities in Hunza: a tourist' s perspective 

    Karim, Rehmat; Batra, Adarsh (2009)

    Environmental impact of tourism is a critical issue in the mountain regions around the world. This research aims to study the tourists' perspective on the environmental pollution and their behavior about mountain tourism activities in Hunza valley. The data was collected by a set of questionnaires distributed among 300 foreign tourists, who visited Hunza during September, 2009 to October, 2009. Descriptive statistics along with one-way ANOVA was performed to analyze and test the hypotheses. The research outcomes revealed that eco-tourists ...
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    Management strategies and sustainability of National Museums in Bangkok 

    Daosiree Chayasirisobhon; Batra, Adarsh (2015)

    Today, tourism is one of the most important industries for Thailand. Among the attractions, national museums are considered the center that present the nation's history, art and culture inherited from the past and preserved until now. These make management and sustainability as public organizations very important to consider. This research was therefore conducted to find out what and how strategies are developed and practiced among the national museums in Bangkok as well as significant areas that lead to sustainability. Only qualitative methods ...
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    The marketing and management of the travelling theme park in Thailand: The case study of Siam Carnival Fun Fair 

    Tithikarn Angkul; Batra, Adarsh (2015)

    The purpose of this research in to analyze the biggest travelling theme park in Thailand. This research mainly focuses on the marketing and management of the travelling theme park. The marketing area that this research focuses is the advertising methods that the theme park and the safety methods that the theme park use in order to gain trustworthiness from the tourists. This study uses qualitative method. Data collection using semi-structured interview, in-depth interview and observation was conducted on 12-13 July 2015. The theme park uses ...
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    The new trends and innovations in selected five-star hotels in Bangkok, Thailand 

    Nan, Hua; Batra, Adarsh (2015)

    Thailand is a country that highly relies on the tourism industry. Following the new trends and innovations are significant for development of hotels. In this study, researcher analyzed trends, challenges and innovations in selected five-star hotels in Bangkok. This paper further discussed innovation in selected five-star hotels, and the impact affected by innovations and innovative practices in hotels. Qualitative research techniques ware used in this study. In-depth interviews were conducted in English with three officials from selected ...
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    Revisiting Shimla eight years later : has anything changed? 

    Batra, Adarsh (Assumption University Press, 2009)

    This study is part of a series of 'investigative snapshots' of the state of tourism in the capital city of the Indian State of Himachal Pradesh (H.P.), Shimla, which has undergone many cycles of expansion and densification, thus providing major opportunities and challenges for institutions and individuals at all levels. The initial surveys by the author in 2001 and 2002 and the recent one in 2009 bring out major issues with respect to tourism. To deal with the mountains of complex issues facing Shimla, tourism planners and marketers need to be ...
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    The role of sport in the development of tourism: A study on awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City 

    Kolenberg, Mark; Batra, Adarsh (2015)

    Thailand is a developing country that depends heavily on the tourism industry; therefore for the development of Thailand in the long run, it is crucial for Thailand to understand the sport tourism market as sport tourism. Sport tourism is a growing market. This study aims to analyze and determine the role of sport towards the development of tourism though understanding awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City. This study has a total of 400 ...
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    Senior pleasure tourists: examination of their demogragraphy, travel experience, and traval behavior upon visiting the Bangkok Metropolis 

    Batra, Adarsh (2009)

    The senior travel market has become an increasingly important area of interest to travel agents. This study examines senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a sample of 384 senior foreign tourists responded to a survey carried out at the Bangkok International airport. Seniors are shown not to be a uniform conservative market, which has implications for product development. profiles differed in the priority ...
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    A study on Myanmar tourists’ loyalty based on Thailand as a destination brand 

    Lun, Nang; Batra, Adarsh (2016-06)

    This study aims to investigate Myanmar tourists’ loyalty toward Thailand as a destination brand by testing the relationships of brand loyalty with brand awareness, brand image, brand quality, and brand value. This study is based on non-probability convenience and judgment sampling with 384 respondents of Myanmar tourists who have visited Thailand during October and November 2015. The questionnaires were distributed at the air ticket check-in areas of Suvarnabhumi and Don Mueng International airports in Bangkok. The data were analyzed by ...
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    Sustainable tour operation : a perspective of Vietnamese tour operators in Ho Chi 

    Batra, Adarsh; Huong, Phan Mai (2009-07)

    The purpose of this study is to examine the attitudes of tour operators in Ho Chi Minh City, Vietnam, towards sustainable tourism development, and to examine whether the nature and size of the tour operation business, as well as the length of tours, make any difference in their attitudes. A sample survey method was used, with a structured questionnaire as the research instrument, at Ho Chi Minh City, Vietnam. Data from 100 inbound and/or outbound tour operators, as respondents, was used for statistical analysis. Independent Sample t-test and ...
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    The effect of restaurant attributes on customers' overall perception and return patronage : 

    Batra, Adarsh; Ramapuram, Thresi Emmanuel, jt. auth. (Assumption University, 2006)

    The purpose of this article is to determine the effect of restaurant attributes on customers' overall perception and return patronage, and whether dining occasions affect return patronage in Ebony Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents, was used for statistical analysis. Findings showed that there is a correlation between restaurant attributes and ...
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    Tourism markerting for sustainable development 

    Batra, Adarsh (Assumption University, 2006)